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Corporate Programmes, Marketing & Branding Courses

Conducting Marketing Research: Obtain Marketing Insights for Forecasting

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  • Curriculum

Conducting Marketing Research: Obtain Marketing Insights for Forecasting

Conducting Marketing Research Course Overview

Holistic marketers recognize that the marketing environment is constantly presenting new opportunities and threats, and they understand the importance of continuously monitoring, forecasting, and adapting to that environment. The Conducting Marketing Research Course will help marketers make the best possible tactical decisions in the short run and strategic decisions in the long run. Discovering a marketing insight and understanding its implications can often lead to a successful product launch or spur the growth of a brand.

Who Should Attend

  • Experienced individuals who manage marketing research activities in diverse fields
  • Working professionals seeking to change career, job or industry to marketing research related field
  • Individuals who meets the requirements and intend on becoming marketing research experts
  • Mid to senior-level executives in any sector

Programme Outline

Introduction to Marketing Research

  • Definition and Importance of Marketing Research
  • Role in Strategic Decision Making
  • Ethical Considerations in Marketing Research

Research Design and Problem Formulation

  • Defining Research Problems and Objectives
  • Exploratory, Descriptive, and Causal Research Designs
  • Formulating Hypotheses and Research Questions

Secondary Data and Literature Review

  • Utilizing Secondary Data Sources
  • Conducting Effective Literature Reviews
  • Extracting Relevant Insights

Primary Data Collection Methods

  • Overview of Surveys, Questionnaires, and Interviews
  • Practical Tips for Conducting Effective Research
  • Designing Data Collection Instruments

Sampling Techniques and Data Collection

  • Sampling Methods: Random, Stratified, Cluster
  • Determining Sample Size
  • Executing Data Collection Plans

Data Analysis and Reporting

  • Basic Descriptive Statistics
  • Introduction to Inferential Statistics
  • Visualization Techniques for Marketing Data

Facilitators

Adeola Badmus 

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Enrollment Criteria

Participants enrolling for this programme will be required to have minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation

Enroll Now


    Participant’s Experience

    What is included in the Course Programme Pack

    • Practice Manual & Textbook
    • Participants workbook & Exercises
    • Templates for professional practice
    • Local & international case studies
    • Recognized Certification of Completion
    • Branded Personalized programme pack & stationaries
    • Breakfast & Lunch
    • 3 Star Accommodation (Optional – Available on Request)

    Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

    Conducting Marketing Research Course Fees & Dates for  Upcoming Classroom & Virtual Online In 2024

    Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

    Programme Information
    Course Objective: The Programme focus is to impart the skills to manage marketing research processes and use of marketing research tools
    Classroom Fee: ₦130,000
    Weekday Date: Contact us for next schedule
    Weekend Date: Contact us for next schedule
    Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
    Virtual Class Fee: ₦100,000 | $160
    Weekday Date: Contact us for next schedule
    Weekend Date: Contact us for next schedule
    Location: Microsoft Teams | Zoom
    Anthony Ani
    “Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”
    Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited
    "I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "
    Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada
    "The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."
    Uju Edinbus | Perform Group (Goal.com)
    "I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."
    Mojisola Mosuro PMP | ExxonMobil
    “As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”
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    Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?

    • We have trained 6000+ professionals
    • We have over 10 years industry experience
    • Our facilitators are experienced and certified
    • We offer post training career advice and support

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    Enrol Now ₦130,000
    Course details
    Duration 2 Days
    Level Intermediate
    Popular courses
    Piston & Fusion