As digital marketing evolves, professionals must adopt advanced strategies to stay ahead in an increasingly competitive landscape. This course provides deep insights into data-driven marketing, omnichannel strategy development, audience segmentation, and ROI optimization. Participants will learn to integrate digital tools, automation, and analytics to create high-performing campaigns and sustainable growth strategies.
By the end of the course, participants will be able to:
Developing a High-Impact Digital Strategy
Aligning digital marketing with business objectives
Advanced audience segmentation and buyer personas
Creating integrated omnichannel marketing strategies
Data-Driven Marketing & Analytics
Leveraging Google Analytics, GA4, and marketing dashboards
Customer journey mapping and behavior analysis
A/B testing and conversion rate optimization
Performance Marketing & ROI Optimization
PPC and paid media strategies (Google Ads, Facebook, LinkedIn)
Retargeting and remarketing campaigns
ROI measurement and attribution modeling
SEO & Content Strategy for Digital Growth
Advanced SEO techniques and content marketing frameworks
Video marketing, influencer collaborations, and user-generated content
Personalization and AI-driven content recommendations
Social Media & Community Engagement
Advanced social media advertising and automation
Creating viral and high-engagement social media campaigns
Managing brand reputation and crisis communication online
Automation, AI, and Emerging Technologies in Digital Marketing
AI-powered marketing tools and automation platforms
Chatbots, voice search, and predictive analytics
Future trends: Web3, blockchain, and metaverse marketing
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. A Prior experience in digital marketing is recommended, Participants should have basic knowledge of online advertising platforms and analytics tools, Applicants must complete enrollment at least 2 weeks before the course start date. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Lead Partner • Nigeria
Degree in Electrical Engineering; Degree in Computer Engineering; Business Management qualification from the London School of Business Administration;
Ebenezer Oyichi is a skilled digital marketing expert with a background in Electrical/Computer Engineering and Business Management from the London School of Business Administration. He has trained over 20,500 individuals across various sectors, including leading Facebook’s online safety initiative for 4,000 people, Google’s digital skills project for 15,000 Nigerians, and training 1,000 science teachers in Lagos. Specializing in digital marketing, content marketing, SEO, PPC, social media management, and website development, Ebenezer is also the Lead Partner at Zera Digital Limited and serves on the advisory boards of Rock Haven Network USA and Digital Marketing Piston. His extensive expertise and passion for digital education make him a key figure in empowering others for success in the digital space.
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class
6th Oct – 9th Oct, 2025
As of Sat May 17 2025
Mon – Thu
8:30am – 3:30pm
4 days
Contact Us
6th Oct – 9th Oct, 2025
As of Sat May 17 2025
Mon – Thu
8:30am – 3:30pm
4 days
Contact Us
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Virtual Only
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Virtual Only
3 Months
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CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Classroom & Virtual
Print & PDF
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Teabreak & Lunch
Souvenir
Notepad & Pen
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Classroom & Virtual
Print & PDF
Print & PDF
3 Months
Tea Break & Lunch
Souvenir
Notepad & Pen
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=advanced-digital-marketing-strategy-and-planningWe help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.