B2B Sales & Business Development
overview
Course Overview
The B2B Sales & Business Development is about selling products and services to businesses. To be successful in sales, you must learn to build long term relationships, and solve problems for your potential customers. This course will equip you with the skills to generate qualified business leads, give great presentations, write winning proposals, and close more sales.
Learning Outcomes
By the end of the course, participants will be able to:
- Explore the fundamentals of sales, including the sales process, prospecting, and qualification.
- Effectively build and manage professional relationships with potential customers (decision-makers).
- Drive outcome-based meetings by understanding customer needs and tailoring presentations accordingly.
- Deliver powerful pitches and presentations that resonate with B2B buyers.
- Evaluate competitive landscapes, time management strategies, and buyer personas to inform sales strategies.
- Apply techniques for selling to the modern customer in the digital era, including leveraging social media and content marketing.
- Understand the different stages of the B2B buying cycle and how to identify where a prospect is in the journey.
- Develop effective objection handling skills to address customer concerns and build confidence in your product or service.
- Close deals by delivering powerful presentations, negotiating effectively, and securing verbal commitments.
Curriculum
Fundamentals of B2B Sales
Understanding B2B Sales
Responsibilities of a B2B Sales & Business Developer
B2B VS. B2C
Using SOSAC for B2B Sales I
Conducting Situation Analysis
Developing B2B Sales Objectives
Choosing Sales Strategies (Sales Cycle, Structure, Sales Approach)
Using SOSAC for B2B Sales II
Developing Sales Action Plans
Measuring & Controlling Result
Business Development
Influence & Persuasion skills
Negotiation skills
Developing Winning Proposals
Presentation skills
Time Management
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Experienced individuals who manage B2B sales activities in diverse fields
- Working professionals seeking to change career, job or industry to sales related field
- Individuals who meets the requirements and intend on starting a career in sales
- Mid to senior-level executives in any sector
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The B2B Sales & Business Development training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The B2B Sales & Business Development course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The B2B Sales & Business Development course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
Adeola Badmus
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
Hope Okunmahie
Head of Career & Business Advisory • Nigeria
B.Sc. in Accounting; Diploma in Professional Marketing; MDS certification; CIM (Member of the Chartered Institute of Marketing).
Hope Okunmahie is the Head of Career & Business Advisory at Piston & Fusion Business Academy, with a B.Sc. in Accounting, a Diploma in Professional Marketing, and certifications from MDS and CIM. With a strong foundation in finance and marketing, she has a proven track record of helping sales teams across various industries achieve increased revenue and business growth. Beyond teaching, Hope is a dedicated volunteer mentor on Micro Mentor, offering career advice and guidance. Her expertise in developing marketing strategies, business plans, and optimizing processes empowers individuals and businesses to unlock their full potential and succeed in the evolving business landscape.
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
16th Apr – 17th Apr, 2025
As of Fri Feb 21 2025
Days:
Wed & Thu
Time:
8:30am – 4pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
16th Apr – 17th Apr, 2025
As of Fri Feb 21 2025
Days:
Wed & Thu
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
fees
What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Standard
₦120,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
-
Perks
-
-
Additional Services
-
-
Standard Plus
₦150,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
3 Months
Refreshment
-
Perks
-
-
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Professional
₦170,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
Teabreak & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
-
-
Professional Plus
₦200,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Print & PDF
Mentorship
3 Months
Refreshment
Tea Break & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
apply now
Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
https://www.pistonandfusion.org/enrol-now?type=individual&course=b2b-sales-and-business-development
Request a Proposal
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=b2b-sales-and-business-developmentcontact us
Want to Get in Touch?
Individual
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