This Brand Coordinator course equips participants with foundational knowledge of branding principles and the practical skills needed to support brand activities effectively. Focus is placed on understanding brand identity, assisting with strategy setup, ensuring consistency in communications, managing basic brand assets, and performing tasks common in entry-level branding or marketing support roles.

By the end of the Brand Coordinator course, participants will be able to:

• Define core branding concepts and understand the importance of brand identity elements.
• Review brand guidelines and identify consistent versus inconsistent brand applications.
• Support brand strategy setup by gathering basic audience/competitor information.
• Assist in executing brand communications according to guidelines and help manage content.
• Understand the importance of a consistent brand experience across key touchpoints.
• Support basic brand monitoring, asset management, and understand basic trademark usage.

Participants should have no prior branding experience, but an interest in marketing and communication is beneficial.

Good organizational skills and attention to detail are important.

Basic computer literacy, including familiarity with common office software.

Access to a computer and reliable internet connection.

Requirements:

• Individuals seeking entry-level roles in marketing, communications, or branding (e.g., Brand Coordinator, Marketing Assistant, Communications Assistant).
• Administrative professionals supporting marketing or branding teams.
• Small business owners or entrepreneurs wanting to manage basic brand consistency.
• Graphic design students or recent graduates looking to understand the branding context.
• Career changers aiming to enter the marketing or branding fields.

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.