Corporate brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. The Corporate Branding course will get you started on the road to creating a perfect brand.

By the end of the course, participants will be able to:

• Define the core concepts of branding and brand identity.

• Understand the importance of brand strategy and brand positioning.

• Develop a strong brand message and brand voice.

• Design a cohesive visual identity for your brand.

• Implement effective brand marketing strategies.

• Measure and evaluate brand performance.

• Learn how to manage brand reputation in a crisis.

Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

• Mid- to senior-level executives who manage marketing and branding activities in diverse sectors

• Working professionals seeking to change career, job or industry to brand management

• Individuals who meets the programme requirements and intend on becoming brand management expert

• Entrepreneurs & CEO’s who wants to develop their brand

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.