Corporate brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. The Corporate Branding course will get you started on the road to creating a perfect brand.
By the end of the Branding Strategy & Positioning course, participants will be able to:
Identifying Market Segments and Targets
Bases for Segmenting Consumer Markets
Bases for Segmenting Business Markets
Market Targeting
Effective Segmentation Criteria
Case Study Review
Positioning The Brand, Product & Services
Developing a Brand Positioning
Choosing a Competitive Frame of Reference
Establishing a Brand Positioning
Alternative Approaches to Positioning
Case Study Review
Creating Brand Equity
Defining Brand Equity
Building Brand Equity
Measuring Brand Equity
Devising a Branding Strategy
Customer Equity
Case Study Review
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
Piston and Fusion offer the Branding Strategy & Positioning Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates for classroom and virtual online class.
Contact Us
Contact Us
Piston and Fusion offer the Branding Strategy & Positioning Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See fees for classroom and virtual online class.
Talk to the Career Advisor and join the next schedule.
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=branding-strategy-and-positioning-eliminating-the-competitionWe help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.