Building Relationship For Sales

overview

Course Overview

Why Should I Attend the Building Relationship For Sales Training?

Master the Art of Connecting: Drive Sales Through Powerful Relationships

This Building Relationship For Sales course provides comprehensive knowledge and practical skills required to effectively build, nurture, and leverage strong customer relationships to drive sales growth. It is designed to equip participants with advanced interpersonal skills, communication strategies, and ethical approaches to turn prospects into loyal clients and advocates.

Career Advancement: Elevate your sales performance and open doors to higher-level sales, account management, and leadership roles by mastering relationship-driven selling.

Boost Sales Success: Learn how to differentiate yourself in a competitive market by focusing on trust, empathy, and long-term customer value, leading to increased conversions and repeat business.

Improved Earning Potential: Sales professionals skilled in relationship building consistently outperform their peers, translating directly into higher commissions and compensation.

Learning Outcomes

What Will You Learn in Our Building Relationship For Sales Course?

By the end of the Building Relationship For Sales course, participants will be able to:

Discover the importance of building relationships in sales

Understand how strong relationships can benefit both you and your customers

Learn communication techniques to build and strengthen your network

Identify the key elements of strong working relationships

Develop your interpersonal skills to connect with customers on a deeper level

Apply proven techniques to build trust and rapport with potential buyers

Curriculum

Introduction to Relationship Building in Sales

Understanding the significance of building relationships in sales

Recognizing different types of relationships

The psychology of buying decisions

Understanding Your Customers: Situation Analysis & Objective

Customer segmentation and profiling

Identifying customer needs, challenges, and pain points

Creating buyer personas for effective communication

Sales objectives

Building & Managing Sales Relationships: Strategy, Tactics & Action plan

Sales Cycle

Customizing Solutions

Problem Solving and Value Proposition

Customer Retention & Loyalty

Effective Communication and Active Listening

Effective communication strategies in sales

Building Rapport

Active Listening

Sales Presentation & Pitching

Crafting persuasive sales presentations

Handling objections and closing deals

Creating custom solutions for clients

Negotiation & Conflict Resolution

Effective negotiation techniques in sales

Managing and resolving conflicts with clients

Win-win solutions for long-term relationships

who attends

Right For You

Is the Building Relationship For Sales Training Right for You?

Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date

Requirements:

Sales Professionals at all levels (Account Executives, Sales Managers, Business Development Representatives).
Customer Success Managers and Account Managers.
Entrepreneurs and Small Business Owners responsible for sales.
Client-facing professionals in any industry looking to enhance their relationship-building skills.
Individuals who wants to improve their ability to connect with others and drive results through influence.

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Certification

What Are the Benefits of the Building Relationship For Sales Certificate?

Acquire essential relationship-building competencies, including advanced communication, rapport building, trust cultivation, and networking strategies, through a comprehensive and hands-on learning approach.
Improve your sales performance by leveraging strong relationships to increase conversion rates, customer retention, and referral business.
Gain valuable real-world experience through practical simulations and personalized feedback that enhance your interpersonal effectiveness.
Establish a strong foundation for career progression within sales, account management, and leadership roles, becoming a highly valued professional capable of fostering lasting client partnerships.

teaching team

Meet Your Facilitator(s)

Adeola Badmus

Senior Project Consultant • Nigeria

PhD Marketing; MSc Marketing; PSM I II and III;

Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.

Hope Okunmahie

Head of Career & Business Advisory • Nigeria

B.Sc. in Accounting; Diploma in Professional Marketing; MDS certification; CIM (Member of the Chartered Institute of Marketing).

Hope Okunmahie is the Head of Career & Business Advisory at Piston & Fusion Business Academy, with a B.Sc. in Accounting, a Diploma in Professional Marketing, and certifications from MDS and CIM. With a strong foundation in finance and marketing, she has a proven track record of helping sales teams across various industries achieve increased revenue and business growth. Beyond teaching, Hope is a dedicated volunteer mentor on Micro Mentor, offering career advice and guidance. Her expertise in developing marketing strategies, business plans, and optimizing processes empowers individuals and businesses to unlock their full potential and succeed in the evolving business landscape.

course schedule

The Schedule For This Course

Piston and Fusion offer the Building Relationship For Sales Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates for classroom and virtual online class.

Classroom & Virtual

Building Relationship For Sales Course Schedule for Lagos, Abuja, & Online

Weekdays

Dates:

3rd Jul – 4th Jul, 2025

As of Sun Jun 22 2025

Days:

Thu & Fri

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

fees

What It Will Cost

Piston and Fusion offer the Building Relationship For Sales Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See fees for classroom and virtual online class.

Standard

₦120,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

Refreshment

Perks

Additional Services

Standard Plus

₦150,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

3 Months

Refreshment

Perks

Additional Services

CV & LinkedIn Profile Development

Exam Application (Only for Certification courses)

Professional

₦170,000

Classroom & Virtual

Course Materials

Print & PDF

Certificate

Manual, Cases & Templates

Mentorship

Refreshment

Teabreak & Lunch

Perks

Souvenir

Notepad & Pen

Additional Services

Professional Plus

₦200,000

Classroom & Virtual

Course Materials

Print & PDF

Certificate

Manual, Cases & Templates

Print & PDF

Mentorship

3 Months

Refreshment

Tea Break & Lunch

Perks

Souvenir

Notepad & Pen

Additional Services

CV & LinkedIn Profile Development

Exam Application (Only for Certification courses)

apply now

Ready to Join the Course?

Talk to the Career Advisor and join the next schedule.

How to Apply:

Check the website to select a course of choice and fee.

Pay the registration fee and tuition to P&F account domiciled at First Bank

DETAILS
Account Name: Piston & Fusion Ltd
Account Number: 2015242578
Bank: First Bank of Nigeria

Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org

Complete the enrollment form ONLY AFTER PAYMENT

CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

https://www.pistonandfusion.org/enrol-now?type=individual&course=building-relationship-for-sales

Request a Proposal

Are you a corporate client looking to upskill your team?

To register multiple employees for our courses, please fill out this form to request a proposal.

We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.

Let’s elevate your team's skills together!

https://www.pistonandfusion.org/enrol-now?type=corporate&course=building-relationship-for-sales

contact us

Want to Get in Touch?

Individual

+234(0)7063097056 - Erica +234(0)9045518768 - Victor +234(0)7026272420 - Samson info@pistonandfusion.org 122A Obadina Street, Omole Phase 1, Ikeja, Lagos.22 Kumasi Cres, Wuse 2, Abuja 904101, Federal Capital Territory Or fill out our online contact form

Get Free Career Counselling

We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.

Corporate

+234(0)9065510762 - Hope +234(0)7025590901 - Michael info@pistonandfusion.org 122A Obadina Street, Omole Phase 1, Ikeja, Lagos.22 Kumasi Cres, Wuse 2, Abuja 904101, Federal Capital Territory Or fill out our online contact form

Get Free L&D Plan

We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.