Content Creation

overview

Course Overview

The Content Creation Course is designed for individuals from all backgrounds looking to create content in a variety of media. The course is developed from industry best practices, emerging trends, and practical insights from experienced content creators and will employ a practical hands-on approach. By the end of this course, you will have the knowledge and practical skills to unleash your creativity, engage your audience, and achieve your content-related goals.

Learning Outcomes

By the end of the course, participants will be able to:

  • Define content creation and its importance in marketing and communications.
  • Identify your target audience and their needs.
  • Develop a content strategy and calendar.
  • Create engaging content in various formats, such as written content, infographics, videos, and social media posts.
  • Use SEO best practices to optimize your content for search engines.
  • Promote your content through various channels.
  • Measure and analyze your content performance.

Curriculum

Introduction to Content Creation

Understanding the importance of content creation in the digital age

Exploring different types of content and their purposes

Identifying your target audience and defining your content niche

Developing a content creation mindset: creativity, consistency, and authenticity


Crafting Powerful Written Content

Writing techniques and principles for engaging blog posts and articles

Developing a unique writing style and tone

Utilizing storytelling techniques to connect with your audience

Optimizing content for search engines (SEO) and increasing discoverability


Creating Engaging Visual Content

Introduction to graphic design principles and tools

Designing eye-catching images, infographics, and visual assets

Enhancing visual storytelling through photography and videography

Leveraging video editing tools for professional-quality content


Podcasting and Audio Content Creation

Understanding the essentials of podcasting: concept, format, and structure

Selecting and setting up the right audio equipment

Crafting engaging scripts and conducting compelling interviews

Editing and post-production techniques for high-quality audio content


Social Media and Influencer Marketing

Harnessing the power of social media platforms for content promotion

Building a strong personal brand and establishing credibility

Strategies for growing your online community and engaging with followers

Collaborating with brands and leveraging influencer marketing opportunities


Content Strategy and Analytics

Developing a content strategy to align with your goals and target audience

Content planning, scheduling, and editorial calendars

Analyzing and interpreting content performance metrics

Iterating and optimizing your content based on data-driven insights


Monetization and Content Distribution

Exploring different monetization models: ads, sponsorships, and products

Building and nurturing relationships with brands and sponsors

Content distribution strategies: SEO, email marketing, and collaborations

Scaling your content creation efforts and building a sustainable business

who attends

Right For You

Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

  • Experienced individuals who work in organizations that require content creation
  • Working professionals seeking to change career, job, or industry to the digital world
  • Job seekers looking to kick off a career as content creators
  • Mid- to senior-level executives in media and entertainment, e-commerce and retail, technology and software, e-learning, travel, and hospitality.

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Training

The Content Creation training approach employs hands-on learning, which imparts the skills required for specific job roles.

Internship & Projects

The Content Creation Course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

The Content Creation course assists participants in securing a job through the development of a professional profile and job prospecting.

teaching team

Meet Your Facilitator(s)

Ebenezer Oyichi

Ebenezer Oyichi

Lead PartnerNigeria

Degree in Electrical Engineering; Degree in Computer Engineering; Business Management qualification from the London School of Business Administration;

Ebenezer Oyichi is a skilled digital marketing expert with a background in Electrical/Computer Engineering and Business Management from the London School of Business Administration. He has trained over 20,500 individuals across various sectors, including leading Facebook’s online safety initiative for 4,000 people, Google’s digital skills project for 15,000 Nigerians, and training 1,000 science teachers in Lagos. Specializing in digital marketing, content marketing, SEO, PPC, social media management, and website development, Ebenezer is also the Lead Partner at Zera Digital Limited and serves on the advisory boards of Rock Haven Network USA and Digital Marketing Piston. His extensive expertise and passion for digital education make him a key figure in empowering others for success in the digital space.

Michael Iniobong

Michael Iniobong

TrainerNigeria

Biochemistry (B.Sc.);

Michael Iniobong is a marketing expert with a unique background in Biochemistry, leveraging his passion for strategy and influence to excel in the marketing world. He specializes in crafting winning brand strategies, content marketing, SEO, and social media, with a proven track record of driving business growth. Michael has successfully positioned brands like Simba/Luminous as leaders in their industries, exceeding sales targets, launching innovative campaigns, and using data-driven strategies to optimize results. As an inspirational trainer at a business school, he empowers students with the knowledge and skills to become future marketing leaders, guiding them through the ever-evolving business landscape.

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Classroom

Weekdays

Dates:

24th Feb – 27th Feb, 2025

As of Sat Feb 22 2025

Days:

Mon – Thu

Time:

8:30am – 3:30pm

Duration:

4 days

Weekends

Contact Us

Virtual

Weekdays

Dates:

24th Feb – 27th Feb, 2025

As of Sat Feb 22 2025

Days:

Mon – Thu

Time:

8:30am – 3:30pm

Duration:

4 days

Weekends

Contact Us

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Standard

₦140,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

Standard Plus

₦170,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

3 Months

Refreshment

-

Perks

-

-

Additional Services

CV & LinkedIn Profile Development

Exam Application (Only for Certification courses)

Professional

₦210,000

Classroom & Virtual

Course Materials

Print & PDF

Certificate

Print

Manual, Cases & Templates

Print

Mentorship

-

Refreshment

Teabreak & Lunch

Perks

Souvenir

Notepad & Pen

Additional Services

-

-

Professional Plus

₦240,000

Classroom & Virtual

Course Materials

Print & PDF

Certificate

Print

Manual, Cases & Templates

Print & PDF

Mentorship

3 Months

Refreshment

Tea Break & Lunch

Perks

Souvenir

Notepad & Pen

Additional Services

CV & LinkedIn Profile Development

Exam Application (Only for Certification courses)

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

https://www.pistonandfusion.org/enrol-now?type=individual&course=content-creation

Request a Proposal

Are you a corporate client looking to upskill your team?

To register multiple employees for our courses, please fill out this form to request a proposal.

We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.

Let’s elevate your team's skills together!

https://www.pistonandfusion.org/enrol-now?type=corporate&course=content-creation

contact us

Want to Get in Touch?

Individual

Get Free Career Counselling

We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.

Corporate

Get Free L&D Plan

We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.