The Content Creation Course is designed for individuals from all backgrounds looking to create content in a variety of media. The course is developed from industry best practices, emerging trends, and practical insights from experienced content creators and will employ a practical hands-on approach. By the end of this course, you will have the knowledge and practical skills to unleash your creativity, engage your audience, and achieve your content-related goals.
By the end of the course, participants will be able to:
Introduction to Content Creation
Understanding the importance of content creation in the digital age
Exploring different types of content and their purposes
Identifying your target audience and defining your content niche
Developing a content creation mindset: creativity, consistency, and authenticity
Crafting Powerful Written Content
Writing techniques and principles for engaging blog posts and articles
Developing a unique writing style and tone
Utilizing storytelling techniques to connect with your audience
Optimizing content for search engines (SEO) and increasing discoverability
Creating Engaging Visual Content
Introduction to graphic design principles and tools
Designing eye-catching images, infographics, and visual assets
Enhancing visual storytelling through photography and videography
Leveraging video editing tools for professional-quality content
Podcasting and Audio Content Creation
Understanding the essentials of podcasting: concept, format, and structure
Selecting and setting up the right audio equipment
Crafting engaging scripts and conducting compelling interviews
Editing and post-production techniques for high-quality audio content
Social Media and Influencer Marketing
Harnessing the power of social media platforms for content promotion
Building a strong personal brand and establishing credibility
Strategies for growing your online community and engaging with followers
Collaborating with brands and leveraging influencer marketing opportunities
Content Strategy and Analytics
Developing a content strategy to align with your goals and target audience
Content planning, scheduling, and editorial calendars
Analyzing and interpreting content performance metrics
Iterating and optimizing your content based on data-driven insights
Monetization and Content Distribution
Exploring different monetization models: ads, sponsorships, and products
Building and nurturing relationships with brands and sponsors
Content distribution strategies: SEO, email marketing, and collaborations
Scaling your content creation efforts and building a sustainable business
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Lead Partner • Nigeria
Degree in Electrical Engineering; Degree in Computer Engineering; Business Management qualification from the London School of Business Administration;
Ebenezer Oyichi is a skilled digital marketing expert with a background in Electrical/Computer Engineering and Business Management from the London School of Business Administration. He has trained over 20,500 individuals across various sectors, including leading Facebook’s online safety initiative for 4,000 people, Google’s digital skills project for 15,000 Nigerians, and training 1,000 science teachers in Lagos. Specializing in digital marketing, content marketing, SEO, PPC, social media management, and website development, Ebenezer is also the Lead Partner at Zera Digital Limited and serves on the advisory boards of Rock Haven Network USA and Digital Marketing Piston. His extensive expertise and passion for digital education make him a key figure in empowering others for success in the digital space.
Trainer • Nigeria
Biochemistry (B.Sc.);
Michael Iniobong is a marketing expert with a unique background in Biochemistry, leveraging his passion for strategy and influence to excel in the marketing world. He specializes in crafting winning brand strategies, content marketing, SEO, and social media, with a proven track record of driving business growth. Michael has successfully positioned brands like Simba/Luminous as leaders in their industries, exceeding sales targets, launching innovative campaigns, and using data-driven strategies to optimize results. As an inspirational trainer at a business school, he empowers students with the knowledge and skills to become future marketing leaders, guiding them through the ever-evolving business landscape.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
26th May – 29th May, 2025
As of Sat May 17 2025
Mon – Thu
8:30am – 3:30pm
4 days
Contact Us
26th May – 29th May, 2025
As of Sat May 17 2025
Mon – Thu
8:30am – 3:30pm
4 days
Contact Us
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Virtual Only
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Virtual Only
3 Months
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CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Classroom & Virtual
Print & PDF
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Teabreak & Lunch
Souvenir
Notepad & Pen
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Classroom & Virtual
Print & PDF
Print & PDF
3 Months
Tea Break & Lunch
Souvenir
Notepad & Pen
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=content-creationWe help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.