Customer Insights and Analytics Course
overview
Course Overview
Business today is all about data. The ability to gather, analyze and interpret customer data is vital to improving customer experience and developing marketing strategies. The Customer Insights and Analytics Course is designed to provide marketing experts, sales managers, and customer representatives with the necessary skills and knowledge to effectively analyze and interpret customer insights to uncover clues on consumer behavior patterns, and market trends. The delivery of the course would be a hands-on, practical session with lots of group discussions, case studies, and real-world examples. At the end of the training, participants will learn how to utilize customer data to gain valuable insights which can be used to develop marketing strategies, enhance customer experience, and generate sales
Learning Outcomes
By the end of the course, participants will be able to:
- Gain a comprehensive understanding of customer insights and analytics concepts.
- Develop skills to collect, analyze, and interpret customer data.
- Learn how to use customer insights to improve customer experience and satisfaction.
- Develop strategies to identify and target customer segments.
- Apply customer insights to develop effective marketing campaigns.
- Measure and evaluate the effectiveness of marketing initiatives using customer data.
- Use customer data to inform product development and innovation.
Curriculum
Introduction to Customer Insights and Analytics
Importance and benefits of customer data analysis
Role of customer insights in decision-making
Customer Data Collection and Management
Sources of customer data
Data collection methods and tools
Data quality management
Exploratory Data Analysis for Customer Insights
Descriptive statistics
Data visualization techniques
Identifying patterns and trends
Customer Segmentation
Introduction to customer segmentation
Segmentation criteria and variables
Clustering techniques for segmentation
Customer Satisfaction and Loyalty Measurement
Surveys and feedback analysis
Net Promoter Score (NPS) and customer satisfaction metrics
Customer loyalty measurement and analysis
Customer Lifetime Value
Understanding CLV and its significance
Calculation methods for CLV
Applications of CLV in marketing strategies
Predictive Modeling for Customer Analytics
Introduction to predictive modeling
Regression analysis and predictive techniques
Forecasting customer behavior
Applying Customer Insights in Marketing Strategies
Personalization and targeting strategies
Campaign optimization using customer insights
Customer journey mapping
Ethics and Privacy in Customer Data Analytics
Ethical considerations in data collection and analysis
Privacy regulations and compliance
Data security and protection
who attends
Right For You
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Marketing experts, sales and customer representatives
- Working professionals seeking to change career, job, or industry to a marketing and sales-related field
- Individuals who meet the requirements and intend on becoming marketing and sales experts
- Mid to senior-level executives in any sector
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Customer Insights and Analytics training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Customer Insights and Analytics course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Customer Insights and Analytics course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
Adeola Badmus
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
22nd Apr – 24th Apr, 2025
As of Sat Feb 22 2025
Days:
Tue, Wed & Thu
Time:
8:30am – 3:30pm
Duration:
3 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
22nd Apr – 24th Apr, 2025
As of Sat Feb 22 2025
Days:
Tue, Wed & Thu
Time:
8:30am – 3:30pm
Duration:
3 days
Weekends
Contact Us
fees
What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Standard
₦210,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
-
Perks
-
-
Additional Services
-
-
Standard Plus
₦260,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
3 Months
Refreshment
-
Perks
-
-
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Professional
₦300,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
Teabreak & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
-
-
Professional Plus
₦350,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Print & PDF
Mentorship
3 Months
Refreshment
Tea Break & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
apply now
Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
https://www.pistonandfusion.org/enrol-now?type=individual&course=customer-insights-and-analytics-course
Request a Proposal
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=customer-insights-and-analytics-coursecontact us
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Individual
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