The Customer Loyalty and Retention Strategies Course is designed to provide the necessary skills and knowledge to help customer service representatives and support teams build solid customer relationships that keep customers coming back. The training would have a mix of hands-on exercises, interactive sessions, case studies, and real-world examples. At the end of the training, participants will be able to implement all that has been learned in their respective businesses to improve customer relationships and loyalty.
By the end of the Customer Loyalty and Retention Strategies course, participants will be able to:
Introduction to Customer Loyalty and Retention
Importance of customer loyalty in business
Benefits of customer retention
Customer loyalty vs. customer satisfaction
Understanding Customer Behavior
Factors influencing customer loyalty
Customer segmentation and targeting
Customer lifetime value analysis
Loyalty Program Design and Implementation
Types of loyalty programs
Designing a customer-centric loyalty program
Implementing loyalty programs effectively
Enhancing Customer Satisfaction and Engagement
Customer satisfaction measurement and feedback
Techniques to improve customer service and support
Engaging customers through multiple channels
Personalizing Customer Experiences
Creating personalized experiences for customers
Utilizing customer data for personalization
Implementing customer relationship management (CRM) systems
Data-Driven Loyalty Management
Collecting and analyzing customer data
Key performance indicators (KPIs) for loyalty and retention
Using analytics to improve loyalty initiatives
Overcoming Challenges in Customer Retention
Identifying barriers to customer retention
Strategies to overcome customer churn
Handling customer complaints and objections
Building a Customer-Centric Culture
Developing a customer-focused mindset
Aligning organizational goals with customer needs
Training and empowering employees for customer success
Effective Communication and Relationship-Building
Building rapport and trust with customers
Active listening and effective communication techniques
Managing customer relationships through various touchpoints
Evaluating and Improving Loyalty Initiatives
Measuring the effectiveness of loyalty programs
Gathering and analyzing customer feedback
Continuous improvement and iteration of loyalty strategies
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
The Customer Loyalty and Retention Strategies training approach employs hands-on learning, which imparts the skills required for specific job roles.
The Customer Loyalty and Retention Strategies course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
TheCustomer Loyalty and Retention Strategies course assists participants in securing a job through the development of a professional profile and job prospecting.
Client Relationship Manager • Nigeria
BSc in Accounting; HND in Accounting.
Oluwatosin Orekoya is a seasoned professional and Client Relationship Manager at Piston & Fusion Business Academy, with a BSc and HND in Accounting. She brings expertise in CRM tools, customer relationship management, retention, and loyalty processes, developed through her experience at UBA as a Customer Service Executive. Passionate about empowering future leaders, Oluwatosin teaches courses on customer service and relationship management, focusing on helping businesses understand and exceed customer expectations. Her commitment to customer success is rooted in building trust and loyalty through every interaction, and she is dedicated to equipping students with the skills needed to excel in customer service.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.”
17th Mar – 19th Mar, 2025
As of Fri Feb 21 2025
Mon – Wed
8:30am – 4pm
3 days
Contact Us
17th Mar – 19th Mar, 2025
As of Fri Feb 21 2025
Mon – Wed
8:30am – 4pm
3 days
Contact Us
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class
Virtual Only
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Virtual Only
3 Months
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CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Classroom & Virtual
Print & PDF
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Teabreak & Lunch
Souvenir
Notepad & Pen
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Classroom & Virtual
Print & PDF
Print & PDF
3 Months
Tea Break & Lunch
Souvenir
Notepad & Pen
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=customer-loyalty-and-retention-strategiesWe help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.