Customer Loyalty and Retention Strategies

overview

Course Overview

The Customer Loyalty and Retention Strategies Course is designed to provide the necessary skills and knowledge to help customer service representatives and support teams build solid customer relationships that keep customers coming back. The training would have a mix of hands-on exercises, interactive sessions, case studies, and real-world examples. At the end of the training, participants will be able to implement all that has been learned in their respective businesses to improve customer relationships and loyalty.

Learning Outcomes

By the end of the Customer Loyalty and Retention Strategies course, participants will be able to:

  • Build a customer-centric culture within the organization
  • Develop a customer loyalty strategy to increase profits
  • Analyze customer behaviors to understand their needs and preferences
  • Implement strategies to improve customer satisfaction and retention
  • Use effective communication and relationship management techniques to build customer loyalty

Curriculum

Introduction to Customer Loyalty and Retention

Importance of customer loyalty in business

Benefits of customer retention

Customer loyalty vs. customer satisfaction


Understanding Customer Behavior

Factors influencing customer loyalty

Customer segmentation and targeting

Customer lifetime value analysis


Loyalty Program Design and Implementation

Types of loyalty programs

Designing a customer-centric loyalty program

Implementing loyalty programs effectively


Enhancing Customer Satisfaction and Engagement

Customer satisfaction measurement and feedback

Techniques to improve customer service and support

Engaging customers through multiple channels


Personalizing Customer Experiences

Creating personalized experiences for customers

Utilizing customer data for personalization

Implementing customer relationship management (CRM) systems


Data-Driven Loyalty Management

Collecting and analyzing customer data

Key performance indicators (KPIs) for loyalty and retention

Using analytics to improve loyalty initiatives


Overcoming Challenges in Customer Retention

Identifying barriers to customer retention

Strategies to overcome customer churn

Handling customer complaints and objections


Building a Customer-Centric Culture

Developing a customer-focused mindset

Aligning organizational goals with customer needs

Training and empowering employees for customer success


Effective Communication and Relationship-Building

Building rapport and trust with customers

Active listening and effective communication techniques

Managing customer relationships through various touchpoints


Evaluating and Improving Loyalty Initiatives

Measuring the effectiveness of loyalty programs

Gathering and analyzing customer feedback

Continuous improvement and iteration of loyalty strategies

who attends

Right For You

Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date

Requirements:

  • Customer service representatives and support teams
  • Business owners, entrepreneurs, and managers responsible for customer loyalty and retention
  • Working professionals looking to change careers, jobs to the areas of customer service
  • Job seekers aspiring to start a career in customer service
  • Individuals across various industries including construction, oil and gas, government, development sector, ICT, health, and hospitality.

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Training

The Customer Loyalty and Retention Strategies training approach employs hands-on learning, which imparts the skills required for specific job roles.

Internship & Projects

The Customer Loyalty and Retention Strategies course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

TheCustomer Loyalty and Retention Strategies course assists participants in securing a job through the development of a professional profile and job prospecting.

teaching team

Meet Your Facilitator(s)

Oluwatosin Orekoya

Oluwatosin Orekoya

Client Relationship ManagerNigeria

BSc in Accounting; HND in Accounting.

Oluwatosin Orekoya is a seasoned professional and Client Relationship Manager at Piston & Fusion Business Academy, with a BSc and HND in Accounting. She brings expertise in CRM tools, customer relationship management, retention, and loyalty processes, developed through her experience at UBA as a Customer Service Executive. Passionate about empowering future leaders, Oluwatosin teaches courses on customer service and relationship management, focusing on helping businesses understand and exceed customer expectations. Her commitment to customer success is rooted in building trust and loyalty through every interaction, and she is dedicated to equipping students with the skills needed to excel in customer service.

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.”

Classroom

Weekdays

Dates:

17th Mar – 19th Mar, 2025

As of Fri Feb 21 2025

Days:

Mon – Wed

Time:

8:30am – 4pm

Duration:

3 days

Weekends

Contact Us

Virtual

Weekdays

Dates:

17th Mar – 19th Mar, 2025

As of Fri Feb 21 2025

Days:

Mon – Wed

Time:

8:30am – 4pm

Duration:

3 days

Weekends

Contact Us

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class

Standard

₦210,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

Standard Plus

₦260,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

3 Months

Refreshment

-

Perks

-

-

Additional Services

CV & LinkedIn Profile Development

Exam Application (Only for Certification courses)

Professional

₦300,000

Classroom & Virtual

Course Materials

Print & PDF

Certificate

Print

Manual, Cases & Templates

Print

Mentorship

-

Refreshment

Teabreak & Lunch

Perks

Souvenir

Notepad & Pen

Additional Services

-

-

Professional Plus

₦350,000

Classroom & Virtual

Course Materials

Print & PDF

Certificate

Print

Manual, Cases & Templates

Print & PDF

Mentorship

3 Months

Refreshment

Tea Break & Lunch

Perks

Souvenir

Notepad & Pen

Additional Services

CV & LinkedIn Profile Development

Exam Application (Only for Certification courses)

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

https://www.pistonandfusion.org/enrol-now?type=individual&course=customer-loyalty-and-retention-strategies

Request a Proposal

Are you a corporate client looking to upskill your team?

To register multiple employees for our courses, please fill out this form to request a proposal.

We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.

Let’s elevate your team's skills together!

https://www.pistonandfusion.org/enrol-now?type=corporate&course=customer-loyalty-and-retention-strategies

contact us

Want to Get in Touch?

Individual

Get Free Career Counselling

We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.

Corporate

Get Free L&D Plan

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