Global Sales & Market Expansion: Strategies for International Growth
overview
Course Overview
Expanding into international markets requires a strategic approach to sales, business development, and cultural adaptation. This course equips participants with the knowledge and skills to enter new markets successfully, build global sales networks, and navigate regulatory and operational challenges. Learn how to identify market opportunities, develop expansion strategies, and execute high-impact sales initiatives across different regions.
Learning Outcomes
By the end of the course, participants will be able to:
- Develop a strategic approach to entering new international markets.
- Identify and evaluate global sales opportunities.
- Navigate cultural, legal, and operational challenges in different regions.
- Build and manage international sales teams and partnerships.
- Understand pricing, distribution, and branding strategies for global success.
- Leverage digital tools for global sales enablement and customer acquisition.
- Adapt negotiation and sales techniques to different cultural contexts.
- Drive revenue growth through strategic international sales execution.
Curriculum
Introduction to Global Sales & Market Expansion
Understanding international sales dynamics
Evaluating market entry options
Identifying and mitigating risks in global expansion
Market Research & Opportunity Identification
Analyzing global market trends and demand
Competitive landscape assessment
Customer segmentation and target market identification
Global Sales Strategies & Business Development
Multi-channel sales strategies for global markets
Leveraging partnerships and alliances for international growth
Scaling sales operations across different regions
Cultural Adaptation & Cross-Border Sales Negotiation
Understanding cultural differences in sales
Localizing sales pitches and marketing strategies
Managing international negotiations effectively
Regulatory, Legal & Financial Considerations
Navigating international trade laws and compliance
Financial management and currency considerations in global trade
Structuring international contracts and agreements
Technology & Digital Transformation in Global Sales
Leveraging CRM and automation for international sales growth
Digital marketing strategies for global customer acquisition
E-commerce and cross-border sales platforms
who attends
Right For You
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Business leaders and executives looking to expand internationally.
- Sales and business development professionals targeting global markets.
- Entrepreneurs and startups planning cross-border expansion.
- Export managers and international trade specialists.
- Marketing and strategy professionals involved in global market penetration.
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Global Sales & Market Expansion training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Global Sales & Market Expansion course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Global Sales & Market Expansion course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
Adeola Badmus
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
Hope Okunmahie
Head of Career & Business Advisory • Nigeria
B.Sc. in Accounting; Diploma in Professional Marketing; MDS certification; CIM (Member of the Chartered Institute of Marketing).
Hope Okunmahie is the Head of Career & Business Advisory at Piston & Fusion Business Academy, with a B.Sc. in Accounting, a Diploma in Professional Marketing, and certifications from MDS and CIM. With a strong foundation in finance and marketing, she has a proven track record of helping sales teams across various industries achieve increased revenue and business growth. Beyond teaching, Hope is a dedicated volunteer mentor on Micro Mentor, offering career advice and guidance. Her expertise in developing marketing strategies, business plans, and optimizing processes empowers individuals and businesses to unlock their full potential and succeed in the evolving business landscape.
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
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Virtual
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fees
What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
apply now
Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
https://www.pistonandfusion.org/enrol-now?type=individual&course=global-sales-and-market-expansion
Request a Proposal
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=global-sales-and-market-expansioncontact us
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