Integrated marketing communications (IMC) seemed to be a rather simple concept at first, that is, aligning and co-ordinating a marketer’s messages and incentives and directing them to customers and prospects. Yet, in retrospect, it has proven to be one of the major marketing innovations of the past decade. The course will impart the skills and knowledge required to develop marketing communications plan, the will focus on audience segmentation, setting objectives and strategy formulation.

By the end of the course, participants will be able to:

• Develop marketing communications plans that align with overall business objectives.

• Identify target audiences and segment markets effectively.

• Set clear and measurable communication objectives.

• Develop a communication strategy that includes the message, channels, and budget.

• Select the most appropriate communication channels to reach target audiences.

• Develop effective communication materials, such as press releases, advertising copy, and social media content.

• Measure and evaluate the effectiveness of marketing communication campaigns.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

• Experienced individuals who manage marketing communications activities in diverse fields

• Working professionals seeking to change career, job or industry to marketing related field

• Individuals who meets the requirements and intend on starting a career in marketing

• Mid to senior-level executives in any sector

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.