Marketing is constantly evolving, and businesses must innovate to stay ahead. This course explores cutting-edge marketing strategies, creative problem-solving techniques, and breakthrough ideas that drive engagement and business growth. Participants will learn how to leverage creativity, consumer insights, and emerging trends to develop innovative marketing campaigns that stand out in competitive markets.

By the end of the course, participants will be able to:

• Understand the role of creativity in modern marketing strategies

• Develop innovative marketing campaigns that drive engagement and sales

• Use storytelling, brand positioning, and emotional triggers effectively

• Leverage emerging trends and technologies to gain a competitive edge

• Apply design thinking and creative problem-solving techniques

• Implement experiential and viral marketing strategies

• Measure the effectiveness of creative marketing efforts

Participants enrolling for this programme will be required to have a basic understanding of marketing concepts. No prior creative experience is required. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

• Marketing professionals looking to enhance their creativity and innovation skills

• Business owners and entrepreneurs aiming to develop unique marketing strategies

• Brand managers and creative directors seeking fresh campaign ideas

• Advertising and digital marketing specialists

• Product managers and business strategists focused on market disruption

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.