Advanced Digital Marketing: Mastering Search Engine Optimization and Marketing (SEO & SEM)
- Description
- Curriculum
Advanced Digital Marketing: Mastering Search Engine Optimization and Marketing (SEO & SEM) Course Overview
The Advanced Digital Marketing Mastering Search Engine Optimization and Marketing (SEO & SEM) Course is designed to equip participants with the knowledge and skills necessary to optimize their online presence and drive organic traffic to their websites. Through a combination of theoretical concepts and practical exercises, learners will gain a deep understanding of SEO and SEM best practices, enabling them to effectively improve their search engine rankings and attract more targeted visitors. At the end of the training, participants will be well-grounded in the SEO & SEM fundamentals, they will be able to create and manage successful SEO & SEM campaigns, and utilize web analytics tools to effectively track and analyze website performance to measure the effectiveness of SEO & SEM efforts.
Who Should Attend
- Individuals who are aspiring marketers, business owners, entrepreneurs, new digital marketers, or freelancers seeking to expand their digital marketing knowledge.
- Experienced professionals such as digital marketing specialists, SEO managers, content creators, marketing strategists, brand managers, website developers interested in SEO, or social media managers looking to integrate SEO with social media strategies.
SEO Fundamentals
- Understanding Search Engines
- How search engines work
- Major search engines and their algorithms
- The Importance of SEO
- Benefits of SEO for businesses
- Key performance indicators (KPIs) for SEO success
On-Page SEO
- Keyword Research
- Identifying relevant keywords
- Keyword research tools
- Keyword optimization techniques
- Content Optimization
- Creating high-quality, engaging content
- Optimizing content for search engines
- Content marketing strategies
- Technical SEO
- Website structure and optimization
- Mobile-friendliness
- Page speed optimization
- XML sitemaps and robots.txt
Off-Page SEO
- Link Building
- The importance of backlinks
- White hat link-building strategies
- Link-building tactics (e.g., guest posting, directory submissions)
- Local SEO
- Optimizing for local search
- Google My Business optimization
- Local citations and directory listings
Search Engine Marketing (SEM)
- Pay-Per-Click (PPC) Advertising
- Understanding PPC advertising
- Google Ads and other PPC platforms
- Creating effective PPC campaigns
- Display Advertising
- Banner ads and display networks
- Targeting and retargeting
- Measuring display ad effectiveness
- Social Media Marketing
- Using social media for SEO and SEM
- Social media advertising
Web Analytics
- Introduction to Web Analytics
- Google Analytics and other web analytics tools
- Key metrics for SEO and SEM
- Analyzing Website Performance
- Traffic analysis
- Conversion tracking
- User behavior analysis
- Data-Driven Decision Making
- Using analytics to optimize SEO and SEM strategies
Advanced SEO and SEM Strategies
- Voice Search Optimization
- Understanding voice search
- Optimizing for voice search
- E-commerce SEO
- Optimizing product pages and category pages
- Local inventory ads
- International SEO
- Targeting different geographic markets
- Language and cultural considerations
Onoh Okechukwu
Onoh Okechukwu, is a certified Project Manager Professional (PMP), a Chartered Trainer, has several years’ experience within and outside the Development sector within which he has played various roles in training and managing projects. My career as a trainer and project manager has offered notable achievements and exposure. I currently serve as a Trainer and Program Development Executive with Piston and Fusion. Prior to now, I served as a Program Officer with AfriGrowth Foundation.
Adeola Badmus
I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.
Chigozie Paul Ndekile
Chigozie is a certified Project Manager Professional (PMP), Certified Business Analysis Professional (CBAP) and Prince 2 Practitioner with years of experience in Project Management, Banking, Auditing, Operations and Business Analysis. I have worked in different Industry and have a clear understanding on how project can be used to drive change. Over the years I have developed the right skill set to deliver to deliver the value that exceeds the customer’s expectation.
Participants enrolling for this programme will be required to have minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.
Application Process
- Start a chat with the online course adviser or complete the application form
- Application will be reviewed by programme committee
- Application acceptance will be communicated by programme committee
- Pay the programme fee after receiving acceptance from the committee
- Check your mail for programme schedule and payment confirmation
Advanced Digital Marketing: Mastering Search Engine Optimization and Marketing (SEO & SEM) Course Fees
| Standard |
| ₦100,000 |
| Standard Plus |
| ₦120,000 |
| Professional |
| ₦160,000 |
| Professional Plus |
| ₦200,000 |
| Standard |
| ₦100,000 |
| Training Delivery Virtual |
| Duration Weekday: 5 Days Weekend: 5 Days |
| Manual & Cases (PDF) |
| Templates & Exam Guide (PDF) |
| Training Certificate (PDF) |
| Project with final grading |
| Exam Prep (2 Days Virtual Class) Available at N30,000 |
| Refreshment |
| x |
| x |
| Perks |
| x |
| x |
| Additional Services |
| – |
| – |
| CV Development | LinkedIn Optimization Available at N5000 |
| Standard Plus |
| ₦120,000 |
| Training Delivery Virtual |
| Duration Weekday: 5 Days Weekend: 5 Days |
| Manual & Cases (PDF) |
| Templates & Exam Guide (PDF) |
| Training Certificate (PDF) |
| Project with final grading |
| Exam Prep (2 Days Virtual Class) Included in Package |
| Refreshment |
| x |
| x |
| Perks |
| x |
| x |
| Additional Services |
| Exam Application |
| Job Alerts |
| CV Development | LinkedIn Optimization 1 Package Included |
| Professional |
| ₦160,000 |
| Training Delivery Classroom |
| Duration Weekday: 5 Days Weekend: 5 Days |
| Manual & Cases Flash Drive (PDF) |
| Templates & Exam Guide Flash Drive (PDF) |
| Training Certificate Hard Copy |
| Project with final grading |
| Exam Prep (2 Days Virtual Class) Available at N30,000 |
| Refreshment |
| Tea Break |
| Lite Lunch |
| Perks |
| x |
| Notepad & Pen |
| Additional Services |
| Exam Application |
| Job Alerts |
| CV Development | LinkedIn Optimization 1 Package Included |
| Professional Plus |
| ₦200,000 |
| Training Delivery Classroom |
| Duration Weekday: 5 Days Weekend: 5 Days |
| Manual & Cases Hard copy & PDF |
| Templates & Exam Guide Flash Drive (PDF) |
| Training Certificate Hard copy & PDF |
| Project Review & grading |
| Exam Prep (2 Days Virtual Class) Included in Package |
| Refreshment |
| Maxi Breakfast |
| Maxi Lunch |
| Perks |
| Back Pack |
| Notepad & Pen |
| Additional Services |
| Exam Application |
| Job Alerts |
| CV Development | LinkedIn Optimization Both Package Included |
Advanced Digital Marketing: Mastering Search Engine Optimization and Marketing (SEO & SEM) Course Dates for Upcoming Classroom & Virtual Online In 2024
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
| PMP Practitioner Programme | |
| Course Objective: | The Programme focus is to equip learners with the essential knowledge and skills to optimize their online presence and drive paid and organic traffic to their websites. |
| Classroom | |
| Weekday Date: | Contact For Next Schedule |
| Weekend Date: | Contact For Next Schedule |
| Location: | 122a Obadina Street, Omole Phase 1 Ikeja Lagos |
| Virtual Class | |
| Weekday Date: | Contact For Next Schedule |
| Weekend Date: | Contact For Next Schedule |
| Location: | Microsoft Teams | Zoom |
Anthony Ani
“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”
Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited
"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "
Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada
"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."
Uju Edinbus | Perform Group (Goal.com)
"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."
Mojisola Mosuro PMP | ExxonMobil
“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”
Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?
- We have trained 6000+ professionals
- We have over 10 years industry experience
- Our facilitators are experienced and certified
- We offer post training career advice and support
People who enrolled for this course, also enrolled for the following courses
All You Need to Know About Advanced Digital Marketing: Mastering Search Engine Optimization and Marketing (SEO & SEM)
Who is this course for?
This course is designed for marketing professionals, business owners, entrepreneurs, and anyone with a basic understanding of digital marketing looking to deepen their knowledge of SEO and SEM strategies.
Do I need prior experience in SEO or SEM to enroll?
A foundational understanding of digital marketing is recommended, but no prior hands-on experience in SEO or SEM is required. The course starts with the basics and progresses to advanced strategies.
Digital Marketing Training in Lagos
The Digital Marketing training in Lagos is available as classroom, the venue of the training is 122a Obadinna Street Omole Phase 1 Ikeja. The class is available on the weekends and weekdays. The course kicks off at 9 am and ends at 3 pm. Participants will be served breakfast and lunch buffet style. All training materials will be provided to all participants
Course details
Duration
4 Days
Level
Intermediate
Popular courses
-
Logistics and Supply Chain Management
Members onlyBy piston -
Financial Modeling & Forecast...
Members onlyBy piston
-
Procurement and Contract Management
Members onlyBy piston
-
Project Management Professional (PMP)
Members onlyBy admin
-
Data Analysis – Advanced Exc...
Members onlyBy admin
-
Digital Marketing Strategy & ...
Members onlyBy admin
-
Data Analysis Using SPSS
Members onlyBy admin
-
Business Leadership for Managers &...
Members onlyBy admin
-
Tax Planning & Corporate Comp...
Members onlyBy admin