Branding Strategy & Positioning: Eliminating the Competition
- Description
- Curriculum
Corporate brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. The Corporate Branding course will get you started on the road to creating a perfect brand.
Who Should Attend
- Mid- to senior-level executives who manage marketing and branding activities in diverse sectors
- Working professionals seeking to change career, job or industry to brand management
- Individuals who meets the programme requirements and intend on becoming brand management expert
- Entrepreneurs & CEO’s who wants to develop their brand
Identifying Market Segments and Targets
- Bases for Segmenting Consumer Markets
- Bases for Segmenting Business Markets
- Market Targeting
- Effective Segmentation Criteria
- Case Study Review
Positioning The Brand, Product & Services
- Developing a Brand Positioning
- Choosing a Competitive Frame of Reference
- Establishing a Brand Positioning
- Alternative Approaches to Positioning
- Case Study Review
Creating Brand Equity
- Defining Brand Equity
- Building Brand Equity
- Measuring Brand Equity
- Devising a Branding Strategy
- Customer Equity
- Case Study Review
Adeola Badmus
I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.
Application Process
- Start a chat with the online course adviser or complete the application form
- Application will be reviewed by programme committee
- Application acceptance will be communicated by programme committee
- Pay the programme fee after receiving acceptance from the committee
- Check your mail for programme schedule and payment confirmation
Branding Course Fees
| Standard |
| ₦100,000 |
| Standard Plus |
| ₦120,000 |
| Professional |
| ₦140,000 |
| Professional Plus |
| ₦180,000 |
| Standard |
| ₦100,000 |
| Training Delivery Virtual |
| Duration Weekday: 3 Days Weekday: 3 Days |
| Manual & Cases (PDF) |
| Templates & Exam Guide (PDF) |
| Training Certificate (PDF) |
| Project |
| x |
| Refreshment |
| x |
| x |
| Perks |
| x |
| x |
| Additional Services |
| – |
| – |
| CV Development | LinkedIn Optimization Available at N5000 |
| Standard Plus |
| ₦120,000 |
| Training Delivery Virtual |
| Duration Weekday: 3 Days Weekday: 3 Days |
| Manual & Cases (PDF) |
| Templates & Exam Guide (PDF) |
| Training Certificate (PDF) |
| Project |
| x |
| Refreshment |
| x |
| x |
| Perks |
| x |
| x |
| Additional Services |
| Exam Application |
| Job Alerts |
| CV Development | LinkedIn Optimization 1 Package Included |
| Professional |
| ₦140,000 |
| Training Delivery Classroom |
| Duration Weekday: 3 Days Weekday: 3 Days |
| Manual & Cases Flash Drive (PDF) |
| Templates & Exam Guide Flash Drive (PDF) |
| Training Certificate Hard Copy |
| Project |
| x |
| Refreshment |
| Tea Break |
| Lite Lunch |
| Perks |
| x |
| Notepad & Pen |
| Additional Services |
| Exam Application |
| Job Alerts |
| CV Development | LinkedIn Optimization 1 Package Included |
| Professional Plus |
| ₦180,000 |
| Training Delivery Classroom |
| Duration Weekday: 3 Days Weekday: 3 Days |
| Manual & Cases Hard copy & PDF |
| Templates & Exam Guide Flash Drive (PDF) |
| Training Certificate Hard copy & PDF |
| Project |
| x |
| Refreshment |
| Maxi Breakfast |
| Maxi Lunch |
| Perks |
| Back Pack |
| Notepad & Pen |
| Additional Services |
| Exam Application |
| Job Alerts |
| CV Development | LinkedIn Optimization Both Package Included |
Branding Strategy & Positioning Course Dates for Upcoming Classroom & Virtual Online In 2024
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Programme Information
| Course Objective: | The Programme focus is to impart the skills to manage corporate branding processes and the use of corporate branding tools |
| Classroom | |
| Weekday Date: | 25th Nov – 27th Nov 2024 | 3 Days: Mon – Wed | 8:30am – 4pm |
| Weekend Date: | Contact Us For Next Schedule |
| Location: | 122a Obadina Street, Omole Phase 1 Ikeja Lagos |
| Virtual Class | |
| Weekday Date: | 25th Nov – 27th Nov 2024| 3 Days: Mon – Wed | 8:30am – 3pm |
| Weekend Date: | Contact Us For Next Schedule |
| Location: | Microsoft Teams | Zoom |
Anthony Ani
“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”
Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited
"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "
Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada
"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."
Uju Edinbus | Perform Group (Goal.com)
"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."
Mojisola Mosuro PMP | ExxonMobil
“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”
Why Piston & Fusion Ranked Amongst the Best Business Institute In Nigeria?
- We have trained 6000+ professionals
- We have over 10 years industry experience
- Our facilitators are experienced and certified
- We offer post training career advice and support
People who enrolled for this course, also enrolled for the following courses
| Digital Marketing Strategy & Planning | Conducting Marketing Research |
| Product Design & Development | Marketing Communications Strategy & Planning |
What is Branding Strategy
Branding strategy is a long term plan employed by companies to create an identity in the marketplace. It is the intentional and formal plan employed by a brand to create an image and drive brand perception in the minds of consumers.
Branding Strategy Course
The Branding Strategy Course in Nigeria is designed to help participants understand how brands are created to carefully target markets and audiences. The training is done both online and classroom. Online sessions are instructed led live teaching. All sessions are recorded for reference purposes. Participants will be provided with soft copies of all training materials. Upon successful completion of the course will earn an authorized certificate.
Branding Strategy jobs in Nigeria
There are a number of Brand Strategy job roles with very good salaries in Nigeria. Most sectors in Nigeria require branding strategists from personal branding to corporate and service branding. A brand strategist belongs in any organsiation and are well paid for their services. These brand strategy job roles cover beginners to experienced positions, they include:
- Brand Manager
- Brand Strategist
Best Branding Course in Lagos
Get the Best Branding Courses at Piston and Fusion Business Academy which comes with a personify one month mentorship program with the facilitator, CV appraisal showing your recent skills and prospecting job opportunities for application will be sent. The venue of the training is 122a Obadinna Street Omole Phase 1 Ikeja, Lagos with a course fee of ₦100,000
Course details
Duration
3 Days
Level
Intermediate
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