Corporate Programmes, Marketing & Branding Courses

Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing

Instructor

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581 Students enrolled

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Description
Curriculum

Digital Marketing for Fashion Brands Course Overview

The Digital Marketing for fashion brands course has been designed for professionals who work in the fashion industry or own a fashion brand. The course will equip participants with the strategy and tools for promoting their fashion brands, increasing sales, customers and revenue. At the end of the course participants will be able to develop and implement Digital Marketing plans for Social Media, Search Engines, Email Engagement and Create their own Online Store. The course will cover review of successful fashion brands and expose participants to strategies employed by Nigerian and International brands. On completion of the course participants who meet the assessment requirements will be awarded a certification that confers the status as a professional strategist in Fashion Digital Marketing.

Who Should Attend

Fashion brand owners chief executive officers, founders, and other executives
Professionals working in the fashion industry who are responsible for marketing
Digital marketing expert seeking to become experts in fashion marketing
Individuals who aspire to get jobs in digital marketing roles

Programme Outline

Digital Marketing Strategy for Fashion Brand Marketing

Introduction to Digital Marketing
Marketing Mix
Segmentation, Targeting, and Positioning

Digital Marketing Planning for Fashion Brands

Digital Marketing Models for fashion industry
Integrated Marketing Communications Plan
Tactical and Media Plan

Digital Marketing Tools for Fashion Brands

Search Engine Marketing and Search Engine Optimization for the fashion industry
Email Marketing planning and campaign implementation
Display Ads with Videos, Banners, and Mobile Ads
Social Media Marketing for content marketing and paid campaigns
Analytics for campaign optimization and decision making
Online presence management (Website, Ecommerce & Landing Pages)

Digital Marketing Implementation & Control

Project brief review for your participant’s fashion
Project template review and Project kick-off
Mentor assignment and project supervision

Digital Marketing Best Practices for Fashion Brands & Industry

Case reviews
End of programme examination

Facilitators

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. Trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Enrollment Criteria

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

Start a chat with the online course adviser or complete the application form
Application will be reviewed by programme committee
Application acceptance will be communicated by programme committee
Pay the programme fee after receiving acceptance from the committee
Check your mail for programme schedule and payment confirmation

Enroll Now

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Plan

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What is included in the Course Programme Pack

Practice Manual & Textbook
Participants workbook & Exercises
Templates for professional practice
Local & international case studies
Recognized Certification of Completion
Branded Personalized programme pack & stationaries
Breakfast & Lunch
3 Star Accommodation (Optional – Available on Request)

Kindly note all training materials for the Virtual Online classes will be in electronic formats (PDF & MS Word)

Digital Marketing for Fashion Brands Course Fees & Dates for Upcoming Classroom Classes In 2024

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Programme Information

Course Objective:	The Programme focus is to impart the skills to manage digital marketing processes and use of digital marketing tools
Classroom	Fee: ₦170,000
Weekday Date:	Contact Us For Next Schedule
Weekend Date:	Contact Us For Next Schedule
Location:	122a Obadina Street, Omole Phase 1 Ikeja Lagos

Virtual Class	Fee: ₦100,000 \| $160
Weekday Date:	Contact Us For Next Schedule
Weekend Date:	Contact Us For Next Schedule
Location:	Zoom

Anthony Ani

“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”

Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited

"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "

Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada

"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."

Uju Edinbus | Perform Group (Goal.com)

"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."

Mojisola Mosuro PMP | ExxonMobil

“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”

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