Hotel & Revenue Management
- Description
- Curriculum
Hotel & Revenue Management Course Overview
Hotel Revenue Management Course is a comprehensive guide to effectively manage a hotel’s revenue and optimize its financial performance. In this course, participants will learn how to analyze market demand, set pricing strategies, and employ various tactics to maximize revenue while delivering exceptional guest experiences through hands-on training, case studies, and real-world examples. The curriculum covers a wide range of hotel revenue management topics, such as forecasting demand, setting prices, managing inventory, and implementing revenue management tactics.
Who Should Attend
- Individuals looking to start a career in a hospitality-related field
- Professionals in hospitality responsible for revenue generation
- Managers and senior-level executives in the hospitality industry
Introduction to Hotel Revenue Management
- Definition and importance of hotel revenue management
- The impact of RM on hotel profitability
- The RM decision-making process
- Key performance indicators (KPIs) for RM (e.g., RevPAR, occupancy rate, average daily rate)
- Introduction to the hotel distribution landscape
Market Segmentation and Demand Forecasting
- Understanding market segmentation and its significance in revenue management
- Techniques for demand forecasting and revenue projection
- Analyzing historical data and market trends to predict demand patterns
Pricing Strategies for Hotels
- Revenue management pricing techniques (e.g., yield management, value-based pricing, dynamic
pricing) - Setting optimal room rates based on demand and competition
- Understanding different rate types (e.g., rack rate, corporate rates, promotional rates)
- Revenue management software and pricing tools
Inventory Control and Distribution Strategies
- Importance of inventory control in RM
- Overbooking strategies and managing overbooking risks
- Distribution channels for hotels (e.g., online travel agencies, direct bookings, loyalty programs)
- Channel management and revenue parity strategies
Revenue Management Technology and Tools
- Property Management Systems (PMS) and their role in RM
- Revenue Management Systems (RMS) and their functionalities
- Data analytics and reporting tools for RM
- Utilizing technology to automate tasks and improve decision-making
Strategic Decision Making and Implementation
- Developing revenue management strategies aligned with organizational goals
- Implementing tactical strategies to capitalize on revenue opportunities
- Overcoming common challenges in revenue management implementation
Adeola Badmus
I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, the University of Lagos, Lagos Business School, and the University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics, and other business-related programs.
Participants enrolling for this programme will be required to have minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.
Application Process
- Start a chat with the online course adviser or complete the application form
- Application will be reviewed by programme committee
- Application acceptance will be communicated by programme committee
- Pay the programme fee after receiving acceptance from the committee
- Check your mail for programme schedule and payment confirmation
Hotel & Revenue Management Course Fees
Standard |
₦100,000 |
Standard Plus |
₦120,000 |
Professional |
₦160,000 |
Professional Plus |
₦200,000 |
Standard |
₦100,000 |
Training Delivery Virtual |
Duration Weekday: 4 Days |
Manual & Cases (PDF) |
Training Certificate (PDF) |
Project with final grading |
Refreshment |
x |
x |
Perks |
x |
x |
Additional Services |
– |
– |
CV Development | LinkedIn Optimization Available at N5000 |
Standard Plus |
₦120,000 |
Training Delivery Virtual |
Duration Weekday: 4 Days |
Manual & Cases (PDF) |
Training Certificate (PDF) |
Project with final grading |
Refreshment |
x |
x |
Perks |
x |
x |
Additional Services |
– |
Job Alerts |
CV Development | LinkedIn Optimization 1 Package Included |
Professional |
₦160,000 |
Training Delivery Classroom |
Duration Weekday: 4 Days |
Manual & Cases Flash Drive (PDF) |
Training Certificate Hard Copy |
Project with final grading |
Refreshment |
Tea Break |
Lite Lunch |
Perks |
x |
Notepad & Pen |
Additional Services |
– |
Job Alerts |
CV Development | LinkedIn Optimization 1 Package Included |
Professional Plus |
₦200,000 |
Training Delivery Classroom |
Duration Weekday: 4 Days |
Manual & Cases Hard copy & PDF |
Training Certificate Hard copy & PDF |
Project Review & grading |
Refreshment |
Maxi Breakfast |
Maxi Lunch |
Perks |
Back Pack |
Notepad & Pen |
Additional Services |
– |
Job Alerts |
CV Development | LinkedIn Optimization Both Package Included |
Hotel & Revenue Management Course Dates for Upcoming Classroom & Virtual Online In 2024
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Hotel Revenue Management Programme | |
Course Objective: | The Programme’s focus is on revenue generation and management for hotels. |
Classroom | |
Weekday Date: | Contact Us |
Weekend Date: | Contact Us |
Location: | 122a Obadina Street, Omole Phase 1 Ikeja Lagos |
Virtual Class | |
Weekday Date: | Contact Us |
Weekend Date: | Contact Us |
Location: | Microsoft Teams | Zoom |
Why Piston & Fusion Is Ranked Amongst the Best Business Institute In Nigeria
- We have trained 6000+ professionals
- We have over 10 years industry experience
- Our facilitators are experienced and certified
- We offer post training career advice and support
People who enrolled for this course, also enrolled for the following courses
Hospitality Management Studies |
Food Safety and Hygiene in the Catering Industry |
Logistics and Supply Chain Management | Fleet Management |
All You Need to Know About Hotel Revenue Management Course
What Is Hotel Revenue Management?
Hotel revenue management is the strategic process of optimizing a hotel’s financial performance by effectively managing the various aspects of revenue generation such as room rates, inventory, and distribution channels. It involves analyzing market demand, setting prices, and implementing strategies to maximize revenue.
Why Is It Important To The Hospitality Industry?
Revenue management is crucial in the hospitality industry because it helps hotels achieve their financial goals while maintaining competitiveness and ensuring guest satisfaction.