Strategies For Prospecting And Lead Generation
Prospecting is the key to your success. Your success today is a result of the prospecting you did six months ...
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- Description
- Curriculum
Strategies for prospecting and lead generation is the key to your success. Your success today is a result of the prospecting you did six months ago. Become skilled at networking and remember the old 80/20 rule. Know who to target and how to target them, and remember to do some prospecting every day through warming up cold calls, following up on leads, or networking. Build your personal prospecting plan, to ensure your future by planting seeds daily.
Introduction to Prospecting & Lead Generation
- The Importance of Prospecting in the Sales Proces
- Cost of Customer Acquisition vs. Retention
- Building a Sustainable Sales Pipeline
- Defining Prospecting vs. Lead Generation
- Understanding the Buyer’s Journey and Its Impact on Prospecting
Identifying Ideal Customer Profiles & Target Markets
- Customer Segmentation Strategies
- Defining Ideal Customer Characteristics (Needs, Pain Points, Budget)
- Developing Detailed ICP Profiles
- Identifying Target Markets and Industry Research
- Market Sizing and Opportunity Analysis
Traditional Prospecting Techniques
- Cold Calling Strategies and Techniques
- Effective Email Prospecting Techniques
- Utilizing Networking and Referrals for Lead Generation
- Industry Events and Trade Shows as Prospecting Opportunities
- Building Relationships through Social Selling
Online Lead Generation Strategies
- Leveraging Social Media Platforms for Lead Generation (LinkedIn, Twitter, Industry Forums)
- Content Marketing Strategies for Attracting Leads (Blogs, Ebooks, White Papers)
- Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising
- Utilizing Online Lead Generation Tools and Databases
Qualifying Leads and Lead Scoring
- Establishing Lead Qualification Criteria (BANT & CHAMP)
- Utilizing Lead Scoring Models for Effective Prioritization
- Qualification Calls and Identifying Decision-Makers
- Avoiding Common Lead Qualification Mistakes
Crafting Compelling Value Propositions
- Understanding Customer Needs and Pain Points
- Highlighting Your Unique Selling Proposition (USP)
- Developing Value Propositions Tailored to ICPs
- Communicating Value Effectively Through Messaging and Presentations
Lead Nurturing Strategies and Conversion
- Building Automated Lead Nurturing Campaigns
- Utilizing Email Marketing for Lead Engagement
- Content Marketing Strategies for Nurturing Leads
- Converting Leads into Sales Opportunities with Effective Follow-Up
Measuring and Analyzing Prospecting & Lead Generation
- Key Performance Indicators (KPIs) for Prospecting Success
- Tracking Lead Generation Activities and Results
- Analyzing Lead Conversion Rates and Sales Cycle Length
- Utilizing Data to Optimize Your Prospecting Strategy
Follow-up Strategies and Lead Nurturing
- Importance of follow-up in prospecting and lead generation
- Developing follow-up strategies and sequences for nurturing leads
- Leveraging email marketing, phone calls, and social media for lead nurturing
Personalized Prospecting and Lead Generation Plan (Project)
- Assessing current prospecting and lead generation practices and identifying areas for
improvement - Creating a personalized prospecting and lead generation plan for achieving sales targets
- Setting goals, objectives, and timelines for implementation
Hope Okunmahie
I am Hope Okunmahie, a sales and marketing expert with almost a decade of experience. I facilitate sales & marketing programs at Piston & Fusion Business Academy. I am currently the team lead for the Sales and Business Development unit at P&F, a member of the Chartered Institute of Marketing UK, and I hold several certifications in Business Leadership, Strategic Planning & Management, Project Management, Marketing Communications, and Strategies, etc. I have trained sales teams from different industries (logistics, finance, marketing & construction) and rendered business advisory to several organizations.
Adeola Badmus
I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.
Application Process
- Start a chat with the online course adviser or complete the application form
- Application will be reviewed by programme committee
- Application acceptance will be communicated by programme committee
- Pay the programme fee after receiving acceptance from the committee
- Check your mail for programme schedule and payment confirmation
Why Is Piston & Fusion Ranked the Best Training Institute In Nigeria?
- We have trained 6000+ professionals
- We have over 10 years industry experience
- Our facilitators are experienced and certified
- We offer post training career advice and support
Anthony Ani
“Relocating to Canada was the most challenging decision I and my family had to make, the uncertainties of a new country. I was determined that I won't risk everything to start earning minimum wage. I took my PMP training with Piston & Fusion, earned my certification at the first attempt, and to be honest it has elevated my career trajectory”
Gabriel Eluke (Human Resources/Admin) | Netcom Africa Limited
"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "
Okhueleigbe Usifo (Construction safety officer/ OFA) | Beedie Construction Canada
"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."
Uju Edinbus | Perform Group (Goal.com)
"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."
Mojisola Mosuro PMP | ExxonMobil
“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”
Strategies For Prospecting And Lead Generation Course Fees
| Standard |
| ₦100,000 |
| Standard Plus |
| ₦120,000 |
| Professional |
| ₦130,000 |
| Professional Plus |
| ₦170,000 |
| Standard |
| ₦100,000 |
| Training Delivery Virtual |
| Duration Weekday: 2 Days Weekend: 2 Days |
| Manual & Cases (PDF) |
| Templates & Exam Guide (PDF) |
| Training Certificate (PDF) |
| Project with final grading |
| Refreshment |
| x |
| x |
| Perks |
| x |
| x |
| Additional Services |
| – |
| – |
| CV Development | LinkedIn Optimization Available at N5000 |
| Standard Plus |
| ₦120,000 |
| Training Delivery Virtual |
| Duration Weekday: 2 Days Weekend: 2 Days |
| Manual & Cases (PDF) |
| Templates & Exam Guide (PDF) |
| Training Certificate (PDF) |
| Project with final grading |
| Refreshment |
| x |
| x |
| Perks |
| x |
| x |
| Additional Services |
| Exam Application |
| Job Alerts |
| CV Development | LinkedIn Optimization 1 Package Included |
| Professional |
| ₦130,000 |
| Training Delivery Classroom |
| Duration Weekday: 2 Days Weekend: 2 Days |
| Manual & Cases Flash Drive (PDF) |
| Templates & Exam Guide Flash Drive (PDF) |
| Training Certificate Hard Copy |
| Project with final grading |
| Refreshment |
| Tea Break |
| Lite Lunch |
| Perks |
| x |
| Notepad & Pen |
| Additional Services |
| Exam Application |
| Job Alerts |
| CV Development | LinkedIn Optimization 1 Package Included |
| Professional Plus |
| ₦170,000 |
| Training Delivery Classroom |
| Duration Weekday: 2 Days Weekend: 2 Days |
| Manual & Cases Hard copy & PDF |
| Templates & Exam Guide Flash Drive (PDF) |
| Training Certificate Hard copy & PDF |
| Project Review & grading |
| Refreshment |
| Maxi Breakfast |
| Maxi Lunch |
| Perks |
| Back Pack |
| Notepad & Pen |
| Additional Services |
| Exam Application |
| Job Alerts |
| CV Development | LinkedIn Optimization Both Package Included |
How Long & How Much Is The Strategies For Prospecting & Lead Generation Course?
Piston and Fusion offer the Course in Lagos Nigeria. For information on dates and fees for each location click on the calendar/fee tab or chat with us.
| LAGOS – FEE: ₦ 130,000 |
| Weekday: Contact Us For Next Schedule |
| Weekend: Contact Us |
Lagos Venue: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
| VIRTUAL | ONLINE – FEE: ₦ 100,000 | $160 |
| Weekday: Contact Us For Next Schedule |
| Weekend: Contact Us |
People who enrolled for this course, also enrolled for the following courses
| Building Relationship For Sales | Developing Sales Pitch & Presentation |
| Talent Development & Management | Telemarketing |
Course details
Duration
2 Days
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