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delivery
Classroom & Virtual
duration
2 days
enrolled students
9,999
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overview
Course Overview
Technical Sales training for tech sales professionals, sales engineers in the technology, software and automation industry, is a course designed to impart the skills, techniques and strategies for prospecting, qualifying and closing sales in the technology industry. This course is suitable for professionals who sell tech products or solutions, such as hardware, software, web based applications, and instrumentation equipment. On completion of the tech sales course participants who meet the assessment requirements will be awarded a nationally recognised technical sales certification that confers the status of a Technical Sales Expert.
Learning Outcomes
By the end of the course, participants will be able to:
Understand the fundamentals of technical sales and its role in the technology industry.
Develop the skills required to identify and qualify technical leads.
Learn effective communication strategies to explain complex technical concepts to non-technical audiences.
Master product demonstrations and presentations to showcase the value proposition of technical solutions.
Develop strong negotiation skills to close deals and secure contracts.
Understand the different types of technical sales roles and career paths.
Gain insights into the latest trends and technologies in technical sales.
Curriculum
Introduction to Technical Sales
The Sales Process
The Technology Life Cycle
Understanding the Buyer
Demos, Presentations, and Proof of Concept
Strategies, Evaluation and Best Practices
Introduction to Technical Sales
What is Technical Sales
Roles and Responsibilities of a Technical Sales professional
Professional Conduct
Introduction to Prospects and Customers
The Sales Process
Sales Funnel
Prospect Status
Stages in the Sales Cycle
Timing of the Sales Cycle
The Technology Life Cycle
The Technology Life Cycle
Sales Consultant Types
Sales Environments
Understanding the Buyer
Prospect Roles
How Buyer Approaches Your Product
Who Makes the Call?
Working with the Buyers
The Technology Adoption Cycle and The Classes of Buyers
Demos, Presentations, and Proof of Concept
Feature Benefit Selling
Mastering the Demo
Qualifications and Planning for Presentations and Demonstrations
Making Effective Technical Sales Presentations
Delivering Effective Product Demonstrations
Strategies, Evaluation and Best Practices
Managing Product Evaluation
Handling Objections
Responding to RFIs
Working the Installed Based and Alternative Sales Channels
Working the Competition
Managing Prospect Types
Best Practices
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Individual in technical sales related roles: Technical Sales Executive, Technical Sales Engineer
- Organizations in the technology industry who seek to improve the competence and skills of sales professionals or new sales recruits
- Individuals seeking to move to the technology industry, but looking to distinguish themselves from other sales professionals
- Individuals who aspire to get jobs in Technical Sales roles
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Technical Sales for Tech Professionals training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Technical Sales for Tech Professionals course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Technical Sales for Tech Professionals course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
31th Jul – 1st Aug, 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
31th Jul – 1st Aug, 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
FAQs
Frequently Asked Questions
The course focuses on equipping tech sales professionals with the skills, techniques, and strategies needed to effectively prospect, qualify, and close sales within the technology, software, and automation industries.
This course is specifically designed for individuals who sell tech products or solutions, such as hardware, software, web-based applications, and instrumentation equipment.
Upon successful completion and meeting assessment requirements, participants will receive a nationally recognized technical sales certification, conferring them with the status of a Technical Sales Expert.
