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Strategies For Prospecting And Lead Generation

This Lead Generation Strategies Course equips you with effective methods to identify qualified leads and nurture prospects into successful sales opportunities.

Strategies For Prospecting And Lead Generation

Apply Before

July 10, 2025

Next Start Date(s)

Fees

delivery

Classroom & Virtual

duration

2 days

enrolled students

9,999

Strategies For Prospecting And Lead Generation

overview

Course Overview

Strategies for prospecting and lead generation is the key to your success. Your success today is a result of the prospecting you did six months ago. Become skilled at networking and remember the old 80/20 rule. Know who to target and how to target them, and remember to do some prospecting every day through warming up cold calls, following up on leads, or networking. Build your personal prospecting plan, to ensure your future by planting seeds daily.

Learning Outcomes

By the end of the course, participants will be able to:

  • Develop effective prospecting strategies to identify and target high-potential customers.
  • Learn various lead generation techniques, such as networking, cold calling, and social media marketing.
  • Qualify leads to identify those most likely to convert into sales.
  • Develop a personal prospecting plan to ensure a consistent flow of leads.
  • Craft compelling sales pitches and presentations to convert leads into customers.
  • Understand the importance of relationship building in the sales process.
  • Leverage technology to automate and streamline prospecting and lead generation activities.
  • Measure and analyze the results of prospecting and lead generation efforts to identify areas for improvement.

Curriculum

Introduction to Prospecting & Lead Generation

Identifying Ideal Customer Profiles & Target Markets

Traditional Prospecting Techniques

Online Lead Generation Strategies

Qualifying Leads and Lead Scoring

Crafting Compelling Value Propositions

Lead Nurturing Strategies and Conversion

Measuring and Analyzing Prospecting & Lead Generation

Follow-up Strategies and Lead Nurturing

Personalized Prospecting and Lead Generation Plan (Project)

Introduction to Prospecting & Lead Generation

The Importance of Prospecting in the Sales Process

Cost of Customer Acquisition vs. Retention

Building a Sustainable Sales Pipeline

Defining Prospecting vs. Lead Generation

Understanding the Buyer’s Journey and Its Impact on Prospecting


Identifying Ideal Customer Profiles & Target Markets

Customer Segmentation Strategies

Defining Ideal Customer Characteristics (Needs, Pain Points, Budget)

Developing Detailed ICP Profiles

Identifying Target Markets and Industry Research

Market Sizing and Opportunity Analysis


Traditional Prospecting Techniques

Cold Calling Strategies and Techniques

Effective Email Prospecting Techniques

Utilizing Networking and Referrals for Lead Generation

Industry Events and Trade Shows as Prospecting Opportunities

Building Relationships through Social Selling


Online Lead Generation Strategies

Leveraging Social Media Platforms for Lead Generation (LinkedIn, Twitter, Industry Forums)

Content Marketing Strategies for Attracting Leads (Blogs, Ebooks, White Papers)

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising

Utilizing Online Lead Generation Tools and Databases


Qualifying Leads and Lead Scoring

Establishing Lead Qualification Criteria (BANT & CHAMP)

Utilizing Lead Scoring Models for Effective Prioritization

Qualification Calls and Identifying Decision-Makers

Avoiding Common Lead Qualification Mistakes


Crafting Compelling Value Propositions

Understanding Customer Needs and Pain Points

Highlighting Your Unique Selling Proposition (USP)

Developing Value Propositions Tailored to ICPs

Communicating Value Effectively Through Messaging and Presentations


Lead Nurturing Strategies and Conversion

Building Automated Lead Nurturing Campaigns

Utilizing Email Marketing for Lead Engagement

Content Marketing Strategies for Nurturing Leads

Converting Leads into Sales Opportunities with Effective Follow-Up


Measuring and Analyzing Prospecting & Lead Generation

Key Performance Indicators (KPIs) for Prospecting Success

Tracking Lead Generation Activities and Results

Analyzing Lead Conversion Rates and Sales Cycle Length

Utilizing Data to Optimize Your Prospecting Strategy


Follow-up Strategies and Lead Nurturing

Importance of follow-up in prospecting and lead generation

Developing follow-up strategies and sequences for nurturing leads

Leveraging email marketing, phone calls, and social media for lead nurturing


Personalized Prospecting and Lead Generation Plan (Project)

Assessing current prospecting and lead generation practices and identifying areas for

improvement

Creating a personalized prospecting and lead generation plan for achieving sales targets

Setting goals, objectives, and timelines for implementation


who attends

Right For You

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

  • Sales managers and sales representatives
  • Working professionals seeking to change career, job, or industry to sales related field
  • Individuals who meet the requirements and intend on starting a career in sales
  • Mid to senior-level executives in any sector

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Training

The Strategies For Prospecting And Lead Generation training approach employs hands-on learning, which imparts the skills required for specific job roles.

Internship & Projects

The Strategies For Prospecting And Lead Generation course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

The Strategies For Prospecting And Lead Generation course assists participants in securing a job through the development of a professional profile and job prospecting.

teaching team

Meet Your Facilitator(s)

testimonials

What Participants Said

The P&F Experience

Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

The P&F Experience Video

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Classroom

Weekdays

Dates:

17th Jul – 18th Jul, 2025

Days:

Thu & Fri

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

Virtual

Weekdays

Dates:

17th Jul – 18th Jul, 2025

Days:

Thu & Fri

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class

STD

₦190,000

STD +

₦240,000

PRO

₦270,000

PRO +

₦320,000

Standard

₦190,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

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FAQs

Frequently Asked Questions

The core message emphasizes the crucial role of consistent prospecting and lead generation in achieving long-term success. It highlights the importance of proactive actions like networking, targeted outreach, and daily prospecting activities in building a strong foundation for future growth.

  • Effective Networking: Building relationships with potential clients and industry professionals.
  • Targeted Prospecting: Identifying ideal customer profiles and tailoring outreach efforts accordingly.
  • Consistent Action: Engaging in daily prospecting activities, such as warming up cold calls, following up on leads, and attending networking events.
  • Long-Term Vision: Recognizing that success today is a result of past efforts, emphasizing the importance of consistent and proactive prospecting for future success.

A personal prospecting plan provides a structured approach to lead generation, ensuring consistent and focused efforts. It helps individuals:

  • Prioritize activities: Allocate time and resources effectively.
  • Track progress: Monitor the effectiveness of different prospecting methods.
  • Stay motivated: Maintain consistency and avoid burnout by having a clear roadmap.
  • Ensure future success: By consistently planting seeds through daily prospecting, individuals can cultivate a steady stream of leads and opportunities.