Key Account Management

Building long-term customer-supplier partnerships is the foundation of business success. The Key Account Management course provides strategy on how to use planning, good communication and keeping up-to-date with customers’ needs. This course covers the planning and management of Key Account Management.

By the end of the course, participants will be able to:

• Develop a strategic understanding of key account management and its role in business growth.

• Identify and prioritize key accounts based on their value and potential.

• Develop and implement effective account plans to build strong, long-term relationships with key accounts.

• Apply effective communication and relationship management skills to collaborate with different stakeholders within a key account.

• Utilize customer relationship management (CRM) tools to manage account interactions and track progress.

• Develop strategies to identify and address customer needs and challenges.

• Negotiate and close deals that are mutually beneficial for both the organization and the key account.

• Measure and evaluate the performance of key account relationships and identify areas for improvement.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements;

• Experienced individuals who manage key account activities in diverse fields

• Working professionals seeking to change career, job or industry to key account related field

• Individuals who meets the requirements and intend on starting a career in sales

• Mid to senior-level executives in any sector

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.