delivery
Classroom & Virtual
duration
-89 day / 2 days
enrolled students
9,999
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overview
Course Overview
No one questions that making friends is a good thing. In this workshop, you are going to discover that the business of business is making friends, and the business of all sales professionals is making friends and building relationships. Strategic friendships will make or break any business, no matter how big and no matter what kind of market.
Learning Outcomes
By the end of the course, participants will be able to:
- Discover the importance of building relationships in sales
- Understand how strong relationships can benefit both you and your customers
- Learn communication techniques to build and strengthen your network
- Identify the key elements of strong working relationships
- Develop your interpersonal skills to connect with customers on a deeper level
- Apply proven techniques to build trust and rapport with potential buyers
Curriculum
Introduction to Relationship Building in Sales
Understanding Your Customers: Situation Analysis & Objective
Building & Managing Sales Relationships: Strategy, Tactics & Action plan
Effective Communication and Active Listening
Sales Presentation & Pitching
Negotiation & Conflict Resolution
Introduction to Relationship Building in Sales
Understanding the significance of building relationships in sales
Recognizing different types of relationships
The psychology of buying decisions
Understanding Your Customers: Situation Analysis & Objective
Customer segmentation and profiling
Identifying customer needs, challenges, and pain points
Creating buyer personas for effective communication
Sales objectives
Building & Managing Sales Relationships: Strategy, Tactics & Action plan
Sales Cycle
Customizing Solutions
Problem Solving and Value Proposition
Customer Retention & Loyalty
Effective Communication and Active Listening
Effective communication strategies in sales
Building Rapport
Active Listening
Sales Presentation & Pitching
Crafting persuasive sales presentations
Handling objections and closing deals
Creating custom solutions for clients
Negotiation & Conflict Resolution
Effective negotiation techniques in sales
Managing and resolving conflicts with clients
Win-win solutions for long-term relationships
who attends
Right For You
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date
Requirements:
- Individuals looking to learn how to sell and build relationships
- Job-seekers looking to start a professional career in sales
- Sales professionals looking to build better relationships and increase their sales funnels
- Managers and senior-level executives in sales
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Building Relationship For Sales training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Building Relationship For Sales course identifies globally recognized certifications and then assists participants in obtaining them.
Career Development
The Building Relationship For Sales course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
testimonials
What Participants Said
The P&F Experience
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
3rd Jul – 4th Apr, 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
-89 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
3rd Jul – 4th Jul, 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
fees
What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
₦110,000
₦140,000
₦150,000
₦180,000
Standard
₦110,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
-
Perks
-
-
Additional Services
-
-
₦110,000
₦140,000
₦150,000
₦180,000
Standard Plus
₦140,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
3 Months
Refreshment
-
Perks
-
-
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
₦110,000
₦140,000
₦150,000
₦180,000
Professional
₦150,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
Teabreak & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
-
-
₦110,000
₦140,000
₦150,000
₦180,000
Professional Plus
₦180,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Print & PDF
Mentorship
3 Months
Refreshment
Tea Break & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
apply now
Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
Reserve a slot
FAQs
Frequently Asked Questions
- The science of how to get people to like you
- Factors and Influences in forming relationships
- Building customer relationships
- Self-disclosure
- How to win friends and influence people
- Communication skills
- Sending the right non-verbal messages
- Managing mingling
- Networking effectively
- Developing an effective handshake
- Business card do’s and don’ts
- Tips on remembering name
- Start a chat with our online career adviser to determine the course suitability for your career
- Enroll for the course and attend the upcoming training for your preferred location
- Develop a new CV and update your profile with the new skills you have acquired from the course
- Prospect for employment opportunities for Customer Service Professionals
- You can also enhance your resume with a professional membership