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B2B Sales & Business Development

This course equips you with the skills to generate qualified leads, build strong relationships, and close deals in the B2B environment.

B2B Sales & Business Development

Apply Before

February 13, 2025

Next Start Date(s)

Fees

delivery

Classroom & Virtual

duration

2 days

enrolled students

9,999

B2B Sales & Business Development

overview

Course Overview

The B2B Sales & Business Development is about selling products and services to businesses. To be successful in sales, you must learn to build long term relationships, and solve problems for your potential customers. This course will equip you with the skills to generate qualified business leads, give great presentations, write winning proposals, and close more sales.

Learning Outcomes

By the end of the course, participants will be able to:

  • Explore the fundamentals of sales, including the sales process, prospecting, and qualification.
  • Effectively build and manage professional relationships with potential customers (decision-makers).
  • Drive outcome-based meetings by understanding customer needs and tailoring presentations accordingly.
  • Deliver powerful pitches and presentations that resonate with B2B buyers.
  • Evaluate competitive landscapes, time management strategies, and buyer personas to inform sales strategies.
  • Apply techniques for selling to the modern customer in the digital era, including leveraging social media and content marketing.
  • Understand the different stages of the B2B buying cycle and how to identify where a prospect is in the journey.
  • Develop effective objection handling skills to address customer concerns and build confidence in your product or service.
  • Close deals by delivering powerful presentations, negotiating effectively, and securing verbal commitments.

Curriculum

Fundamentals of B2B Sales

Using SOSAC for B2B Sales I

Using SOSAC for B2B Sales II

Business Development


Fundamentals of B2B Sales

Understanding B2B Sales

Responsibilities of a B2B Sales & Business Developer

B2B VS. B2C


Using SOSAC for B2B Sales I

Conducting Situation Analysis

Developing B2B Sales Objectives

Choosing Sales Strategies (Sales Cycle, Structure, Sales Approach)


Using SOSAC for B2B Sales II

Developing Sales Action Plans

Measuring & Controlling Result


Business Development

Influence & Persuasion skills

Negotiation skills

Developing Winning Proposals

Presentation skills

Time Management

who attends

Right For You

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

  • Experienced individuals who manage B2B sales activities in diverse fields
  • Working professionals seeking to change career, job or industry to sales related field
  • Individuals who meets the requirements and intend on starting a career in sales
  • Mid to senior-level executives in any sector

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Training

The B2B Sales & Business Development training approach employs hands-on learning, which imparts the skills required for specific job roles.

Internship & Projects

The B2B Sales & Business Development course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

The B2B Sales & Business Development course assists participants in securing a job through the development of a professional profile and job prospecting.

teaching team

Meet Your Facilitator(s)

testimonials

What Participants Said

The P&F Experience

Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

The P&F Experience Video

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Classroom

Weekdays

Dates:

16th Apr – 17th Apr, 2025

Days:

Wed & Thu

Time:

8:30am – 4pm

Duration:

2 days

Weekends

Contact Us

Virtual

Weekdays

Dates:

16th Apr – 17th Apr, 2025

Days:

Wed & Thu

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

STD

₦120,000

STD +

₦150,000

PRO

₦170,000

PRO +

₦200,000

Standard

₦120,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

Reserve a slot

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FAQs

Frequently Asked Questions

Yes, we may be able to reschedule your course. Please contact our customer support team for more information and to discuss your specific request.


Upon successful completion of the course, you will receive a certificate showing that you completed the course.

B2B sales is simply the exchange of goods and services between businesses. As opposed to B2C which is the exchange of goods and services between businesses and consumers, the B2B sales model deals directly with providing goods and services to another business.

The B2B Sales course has been designed to equip participants with the skills, behaviors and confidence to sell to client needs and develop long-term relationships. The training is done both online and classroom. Online sessions are instructed and live teaching. All sessions are recorded for reference purposes. Participants will be provided with soft copies of all training materials. Upon successful completion of the course will earn an authorized certificate.

Attend our B2B Sales Training in Lagos Nigeria. This course will empower you with the various skills and techniques necessary to build a successful career in Sales. You can also attend the B2B Sales Training in Abuja, Nigeria via our online platform. The B2B Sales Training will run for a period of 2 days, the classes have a fast-track weekday option and the standard weekend option. All training materials will be provided for the course, this will include student manuals, case studies, and exam practice questions.


The Business Development course has been designed to equip participants with the skills on the role of business development and sales in a business. The training is done both online and classroom. Online sessions are instructed and live teaching. All sessions are recorded for reference purposes. Participants will be provided with soft copies of all training materials. Upon successful completion of the course will earn an authorized certificate

Piston & Fusion Business Academy is ranked one of the best Sales training companies in Nigeria, the venue of the training is 122a Obadina Street Omole Phase 1 Ikeja. The class is available on the weekends and weekdays. The Classes kicks off at 9 am and ends at 3 pm. Participants will be served breakfast and lunch plaited style. All training materials will be provided to all participants.

B2B Sales Certification is one of the most sought-after certifications in Nigeria, B2B sales certifications are listed as the top 5 certifications in 2022. B2B Sales certificate holders are one of the best paid professionals in Nigeria. Earning a B2B Sales certification in Nigeria will be a valuable addition to your career.

At Piston and Fusion Business Academy we offer different sales courses for sales professionals and individuals looking to kick start their careers in sales. Here are the list of Sales Courses we offer: B2B Sales & Business Development, Building Relationships for Sales, Developing Sales Pitch and Presentations, Key Account Management, Sales Management for Sales Managers & Team Leads, Strategies for Prospecting & Lead Generation, Technical Sales For Technology, Software & Automation Solutions and Telemarketing.