delivery
Classroom & Virtual
duration
2 days
enrolled students
9,999
Related Courses
Building Relationship For Sales
Developing Sales Pitch And Presentation
Digital Sales: Leads Generation and Closing
Enterprise Sales & Complex Deal Management
Global Sales & Market Expansion: Strategies for International Growth
Key Account Management
Leading Remote Sales Teams
Negotiation Mastery & Executive Influence: High-Impact Tactics
Sales Enablement & Digital Transformation: Leading in the Digital Age
Sales Innovation & Disruption: Driving Growth in a Changing Market
Sales Performance Metrics and Analytics
Sales Team Management and Leadership
Strategies For Prospecting And Lead Generation
Technical Sales for Tech Professionals
Telemarketing
overview
Course Overview
The B2B Sales & Business Development is about selling products and services to businesses. To be successful in sales, you must learn to build long term relationships, and solve problems for your potential customers. This course will equip you with the skills to generate qualified business leads, give great presentations, write winning proposals, and close more sales.
Learning Outcomes
By the end of the course, participants will be able to:
- Explore the fundamentals of sales, including the sales process, prospecting, and qualification.
- Effectively build and manage professional relationships with potential customers (decision-makers).
- Drive outcome-based meetings by understanding customer needs and tailoring presentations accordingly.
- Deliver powerful pitches and presentations that resonate with B2B buyers.
- Evaluate competitive landscapes, time management strategies, and buyer personas to inform sales strategies.
- Apply techniques for selling to the modern customer in the digital era, including leveraging social media and content marketing.
- Understand the different stages of the B2B buying cycle and how to identify where a prospect is in the journey.
- Develop effective objection handling skills to address customer concerns and build confidence in your product or service.
- Close deals by delivering powerful presentations, negotiating effectively, and securing verbal commitments.
Curriculum
Fundamentals of B2B Sales
Using SOSAC for B2B Sales I
Using SOSAC for B2B Sales II
Business Development
Fundamentals of B2B Sales
Understanding B2B Sales
Responsibilities of a B2B Sales & Business Developer
B2B VS. B2C
Using SOSAC for B2B Sales I
Conducting Situation Analysis
Developing B2B Sales Objectives
Choosing Sales Strategies (Sales Cycle, Structure, Sales Approach)
Using SOSAC for B2B Sales II
Developing Sales Action Plans
Measuring & Controlling Result
Business Development
Influence & Persuasion skills
Negotiation skills
Developing Winning Proposals
Presentation skills
Time Management
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Experienced individuals who manage B2B sales activities in diverse fields
- Working professionals seeking to change career, job or industry to sales related field
- Individuals who meets the requirements and intend on starting a career in sales
- Mid to senior-level executives in any sector
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The B2B Sales & Business Development training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The B2B Sales & Business Development course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The B2B Sales & Business Development course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
testimonials
What Participants Said
The P&F Experience
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
16th Apr – 17th Apr, 2025
Days:
Wed & Thu
Time:
8:30am – 4pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
16th Apr – 17th Apr, 2025
Days:
Wed & Thu
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
fees
What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
₦120,000
₦150,000
₦170,000
₦200,000
Standard
₦120,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
-
Perks
-
-
Additional Services
-
-
₦120,000
₦150,000
₦170,000
₦200,000
Standard Plus
₦150,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
3 Months
Refreshment
-
Perks
-
-
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
₦120,000
₦150,000
₦170,000
₦200,000
Professional
₦170,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
Teabreak & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
-
-
₦120,000
₦150,000
₦170,000
₦200,000
Professional Plus
₦200,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Print & PDF
Mentorship
3 Months
Refreshment
Tea Break & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
apply now
Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
Reserve a slot
FAQs
Frequently Asked Questions
Yes, we may be able to reschedule your course. Please contact our customer support team for more information and to discuss your specific request.
Upon successful completion of the course, you will receive a certificate showing that you completed the course.
B2B sales is simply the exchange of goods and services between businesses. As opposed to B2C which is the exchange of goods and services between businesses and consumers, the B2B sales model deals directly with providing goods and services to another business.
The B2B Sales course has been designed to equip participants with the skills, behaviors and confidence to sell to client needs and develop long-term relationships. The training is done both online and classroom. Online sessions are instructed and live teaching. All sessions are recorded for reference purposes. Participants will be provided with soft copies of all training materials. Upon successful completion of the course will earn an authorized certificate.
Attend our B2B Sales Training in Lagos Nigeria. This course will empower you with the various skills and techniques necessary to build a successful career in Sales. You can also attend the B2B Sales Training in Abuja, Nigeria via our online platform. The B2B Sales Training will run for a period of 2 days, the classes have a fast-track weekday option and the standard weekend option. All training materials will be provided for the course, this will include student manuals, case studies, and exam practice questions.
The Business Development course has been designed to equip participants with the skills on the role of business development and sales in a business. The training is done both online and classroom. Online sessions are instructed and live teaching. All sessions are recorded for reference purposes. Participants will be provided with soft copies of all training materials. Upon successful completion of the course will earn an authorized certificate
Piston & Fusion Business Academy is ranked one of the best Sales training companies in Nigeria, the venue of the training is 122a Obadina Street Omole Phase 1 Ikeja. The class is available on the weekends and weekdays. The Classes kicks off at 9 am and ends at 3 pm. Participants will be served breakfast and lunch plaited style. All training materials will be provided to all participants.
B2B Sales Certification is one of the most sought-after certifications in Nigeria, B2B sales certifications are listed as the top 5 certifications in 2022. B2B Sales certificate holders are one of the best paid professionals in Nigeria. Earning a B2B Sales certification in Nigeria will be a valuable addition to your career.
At Piston and Fusion Business Academy we offer different sales courses for sales professionals and individuals looking to kick start their careers in sales. Here are the list of Sales Courses we offer: B2B Sales & Business Development, Building Relationships for Sales, Developing Sales Pitch and Presentations, Key Account Management, Sales Management for Sales Managers & Team Leads, Strategies for Prospecting & Lead Generation, Technical Sales For Technology, Software & Automation Solutions and Telemarketing.