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Sales Performance Metrics and Analytics

This course equips you with the skills to track metrics, analyze data, and gain insights to drive sales effectiveness and achieve your targets.

 Sales Performance Metrics and Analytics

Apply Before

March 27, 2025

Next Start Date(s)

Fees

delivery

Classroom & Virtual

duration

2 days

enrolled students

9,999

Sales Performance Metrics and Analytics

overview

Course Overview

The Sales Performance Metrics and Analytics Course is designed to help sales professionals develop the necessary skills required to leverage sales metrics and analytics for improved performance. The training would be hands-on and would feature practical examples and real-life case studies to enhance the learning experience. At the end of the training, participants will be administered a project that involves analyzing sales data and presenting actionable insights.

Learning Outcomes

By the end of the course, participants will be able to:

  • Understand the importance of sales performance metrics and analytics for improving sales effectiveness.
  • Identify key metrics for measuring sales success and link them to organizational goals.
  • Develop skills to collect, track, and manage sales data effectively.
  • Apply data analysis techniques and tools to identify trends, patterns, and actionable insights from sales data.
  • Create compelling data visualizations such as dashboards and reports to communicate sales performance insights.
  • Leverage sales data to identify areas for performance improvement and develop data-driven sales coaching and training strategies.
  • Align sales metrics with organizational goals and ensure alignment throughout the sales organization.

Curriculum

Introduction to Sales Metrics and Analytics

Collecting and Tracking Sales Data

Analyzing and Interpreting Sales Data

Data Visualization for Sales Metrics

Leveraging Sales Data for Performance Improvement

Aligning Sales Metrics with Organizational Goals

Technology and Tools for Sales Analytics

Data-Driven Decision-Making in Sales

Ethical Considerations in Sales Analytics

Best Practices in Sales Metrics and Analytics


Introduction to Sales Metrics and Analytics

Importance of sales performance metrics and analytics

Key metrics for measuring sales success

Linking metrics to organizational goals


Collecting and Tracking Sales Data

Data collection techniques and best practices

Effective sales data management

Implementing CRM systems for data tracking


Analyzing and Interpreting Sales Data

Data analysis techniques and tools

Identifying trends, patterns, and outliers

Extracting actionable insights from sales data


Data Visualization for Sales Metrics

Principles of data visualization

Selecting appropriate visualization tools

Creating compelling sales dashboards and reports


Leveraging Sales Data for Performance Improvement

Using data to identify performance gaps

Strategies for optimizing sales performance

Implementing data-driven sales coaching and training


Aligning Sales Metrics with Organizational Goals

Defining relevant sales metrics for different objectives

Cascading metrics throughout the sales organization

Ensuring alignment between sales metrics and company goals


Technology and Tools for Sales Analytics

Overview of sales analytics software and tools

Leveraging AI and machine learning for sales insights

Integrating analytics into sales operations


Data-Driven Decision-Making in Sales

Importance of data-driven decision-making

Developing a decision-making framework

Applying data insights to sales strategy and planning


Ethical Considerations in Sales Analytics

Ensuring data privacy and security

Ethical handling and usage of customer data

Complying with regulations and policies


Best Practices in Sales Metrics and Analytics

Success stories and case studies in sales analytics

Continuous improvement and evolving analytics strategies

Key takeaways and action planning


who attends

Right For You

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

  • Experienced individuals who manage sales activities in diverse fields
  • Working professionals seeking to change career, job or industry to sales related field
  • Individuals who meets the requirements and intend on starting a career in sales
  • Mid to senior-level executives in any sector

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Training

The Sales Performance Metrics and Analytics training approach employs hands-on learning, which imparts the skills required for specific job roles.

Internship & Projects

The Sales Performance Metrics and Analytics course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

The Sales Performance Metrics and Analytics course assists participants in securing a job through the development of a professional profile and job prospecting

teaching team

Meet Your Facilitator(s)

testimonials

What Participants Said

The P&F Experience

Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

The P&F Experience Video

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Classroom

Weekdays

Dates:

3rd Apr – 4th Apr, 2025

Days:

Thu & Fri

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

Virtual

Weekdays

Dates:

3rd Apr – 4th Apr, 2025

Days:

Thu & Fri

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

STD

₦190,000

STD +

₦240,000

PRO

₦270,000

PRO +

₦320,000

Standard

₦190,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

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FAQs

Frequently Asked Questions

Sales metrics are quantitative measurements used by sales professionals to monitor and evaluate sales performance. They offer valuable insights into various aspects of performance such as revenue, sales pipeline, sales cycle length, and customer acquisition cost. These metrics help assess sales effectiveness and inform decision-making to enhance sales performance.


It is absolutely important to regularly track and measure sales performance in an organization for several reasons. An organization must be aware of how its sales efforts are converting, to help improve their sales performance or identify areas of improvement. Sales metrics are also crucial for benchmarking sales targets, setting goals, and making more informed decisions based on sales data.

Sales performance can be measured through various metrics. In order to effectively track sales performance, you would need to set defined and clear sales targets, define key performance indicators, conduct sales performance analysis, and regularly review performance. You could also adopt sales analytics tools or CRM systems in order to organize and analyze data effectively.

Courses suitable for a sales manager include B2B sales, Developing sales pitches and presentations, Leads generation and prospecting, Key account management, and Telemarketing.

To become a Sales manager, you are required to have a combination of sound education and experience. You can develop the skills necessary to manage and organize sales teams through training and experience in the field. Some important skills to have are Leadership skills, communication, and relationship building skills, networking, a passion for continuous learning, and hard work.