delivery
Classroom & Virtual
duration
2 days
enrolled students
9,999
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overview
Course Overview
The Sales Performance Metrics and Analytics Course is designed to help sales professionals develop the necessary skills required to leverage sales metrics and analytics for improved performance. The training would be hands-on and would feature practical examples and real-life case studies to enhance the learning experience. At the end of the training, participants will be administered a project that involves analyzing sales data and presenting actionable insights.
Learning Outcomes
By the end of the course, participants will be able to:
- Understand the importance of sales performance metrics and analytics for improving sales effectiveness.
- Identify key metrics for measuring sales success and link them to organizational goals.
- Develop skills to collect, track, and manage sales data effectively.
- Apply data analysis techniques and tools to identify trends, patterns, and actionable insights from sales data.
- Create compelling data visualizations such as dashboards and reports to communicate sales performance insights.
- Leverage sales data to identify areas for performance improvement and develop data-driven sales coaching and training strategies.
- Align sales metrics with organizational goals and ensure alignment throughout the sales organization.
Curriculum
Introduction to Sales Metrics and Analytics
Collecting and Tracking Sales Data
Analyzing and Interpreting Sales Data
Data Visualization for Sales Metrics
Leveraging Sales Data for Performance Improvement
Aligning Sales Metrics with Organizational Goals
Technology and Tools for Sales Analytics
Data-Driven Decision-Making in Sales
Ethical Considerations in Sales Analytics
Best Practices in Sales Metrics and Analytics
Introduction to Sales Metrics and Analytics
Importance of sales performance metrics and analytics
Key metrics for measuring sales success
Linking metrics to organizational goals
Collecting and Tracking Sales Data
Data collection techniques and best practices
Effective sales data management
Implementing CRM systems for data tracking
Analyzing and Interpreting Sales Data
Data analysis techniques and tools
Identifying trends, patterns, and outliers
Extracting actionable insights from sales data
Data Visualization for Sales Metrics
Principles of data visualization
Selecting appropriate visualization tools
Creating compelling sales dashboards and reports
Leveraging Sales Data for Performance Improvement
Using data to identify performance gaps
Strategies for optimizing sales performance
Implementing data-driven sales coaching and training
Aligning Sales Metrics with Organizational Goals
Defining relevant sales metrics for different objectives
Cascading metrics throughout the sales organization
Ensuring alignment between sales metrics and company goals
Technology and Tools for Sales Analytics
Overview of sales analytics software and tools
Leveraging AI and machine learning for sales insights
Integrating analytics into sales operations
Data-Driven Decision-Making in Sales
Importance of data-driven decision-making
Developing a decision-making framework
Applying data insights to sales strategy and planning
Ethical Considerations in Sales Analytics
Ensuring data privacy and security
Ethical handling and usage of customer data
Complying with regulations and policies
Best Practices in Sales Metrics and Analytics
Success stories and case studies in sales analytics
Continuous improvement and evolving analytics strategies
Key takeaways and action planning
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Experienced individuals who manage sales activities in diverse fields
- Working professionals seeking to change career, job or industry to sales related field
- Individuals who meets the requirements and intend on starting a career in sales
- Mid to senior-level executives in any sector
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Sales Performance Metrics and Analytics training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Sales Performance Metrics and Analytics course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Sales Performance Metrics and Analytics course assists participants in securing a job through the development of a professional profile and job prospecting
teaching team
Meet Your Facilitator(s)
testimonials
What Participants Said
The P&F Experience
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
7th Aug – 8th Aug, 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
7th Aug – 8th Aug, 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
fees
What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
₦190,000
₦240,000
₦270,000
₦320,000
Standard
₦190,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
-
Perks
-
-
Additional Services
-
-
₦190,000
₦240,000
₦270,000
₦320,000
Standard Plus
₦240,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
3 Months
Refreshment
-
Perks
-
-
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
₦190,000
₦240,000
₦270,000
₦320,000
Professional
₦270,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
Teabreak & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
-
-
₦190,000
₦240,000
₦270,000
₦320,000
Professional Plus
₦320,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Print & PDF
Mentorship
3 Months
Refreshment
Tea Break & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
apply now
Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
Reserve a slot
FAQs
Frequently Asked Questions
Sales metrics are quantitative measurements used by sales professionals to monitor and evaluate sales performance. They offer valuable insights into various aspects of performance such as revenue, sales pipeline, sales cycle length, and customer acquisition cost. These metrics help assess sales effectiveness and inform decision-making to enhance sales performance.
It is absolutely important to regularly track and measure sales performance in an organization for several reasons. An organization must be aware of how its sales efforts are converting, to help improve their sales performance or identify areas of improvement. Sales metrics are also crucial for benchmarking sales targets, setting goals, and making more informed decisions based on sales data.
Sales performance can be measured through various metrics. In order to effectively track sales performance, you would need to set defined and clear sales targets, define key performance indicators, conduct sales performance analysis, and regularly review performance. You could also adopt sales analytics tools or CRM systems in order to organize and analyze data effectively.
Courses suitable for a sales manager include B2B sales, Developing sales pitches and presentations, Leads generation and prospecting, Key account management, and Telemarketing.
To become a Sales manager, you are required to have a combination of sound education and experience. You can develop the skills necessary to manage and organize sales teams through training and experience in the field. Some important skills to have are Leadership skills, communication, and relationship building skills, networking, a passion for continuous learning, and hard work.