delivery
Classroom & Virtual
duration
2 days
enrolled students
9,999
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overview
Course Overview
The Digital Sales: Leads Generation and Closing Course is designed to help sales managers and representatives leverage digital channels to generate leads, build relationships, and close sales. This is a hands-on training session that would feature lots of group discussions, case studies, and real-world examples. At the end of the training, participants learn how to leverage digital marketing channels, optimize sales funnels, build relationships with online prospects, and close deals in the digital space.
Learning Outcomes
Understand the impact of digital transformation on sales processes and how to leverage digital channels to generate leads, build relationships, and close sales.
- Identify and understand your target audience in the digital space.
- Create buyer personas and map customer journeys to develop an effective digital sales strategy and set objectives.
- Integrate digital marketing tactics like SEO, SEM, social media, and email marketing to generate leads and support sales efforts.
- Optimize your online presence through professional social media profiles and content creation to establish thought leadership and expand your reach.
- Prospect and qualify online leads using social selling techniques.
- Develop effective communication skills to nurture leads and convert them into paying customers.
- Apply negotiation and closing techniques to secure deals in the digital space.
- Measure and analyze the performance of your digital sales campaigns to optimize your strategy for better results.
Curriculum
Introduction to Digital Sales
Digital Sales Fundamentals
Digital Marketing for Sales Professionals
Building an Effective Online Presence
Prospecting and Lead Generation in the Digital Space
Digital Sales Funnels and Conversion Optimization
Effective Communication and Relationship Building Online
Customer Retention and Relationship Management
Ethical and Legal Considerations in Digital Sales
Introduction to Digital Sales
Understanding the impact of digital transformation on sales processes
Overview of digital sales channels and their benefits
Key trends and emerging technologies shaping the digital sales landscape
Digital Sales Fundamentals
Identifying and understanding the target audience in the digital space
Creating buyer personas and mapping customer journeys
Developing an effective digital sales strategy and setting objectives
Digital Marketing for Sales Professionals
Overview of digital marketing channels (SEO, SEM, social media, email marketing)
Integrating digital marketing tactics to generate leads and support sales efforts
Aligning marketing and sales activities for maximum impact
Building an Effective Online Presence
Optimizing personal and professional digital profiles (LinkedIn, social media)
Establishing thought leadership through content creation and sharing
Leveraging online networks and communities to expand reach and influence
Prospecting and Lead Generation in the Digital Space
Techniques for identifying and qualifying online leads
Leveraging social selling to engage with prospects and build relationships
Utilizing automation tools and CRM systems to streamline prospecting processes
Digital Sales Funnels and Conversion Optimization
Designing and optimizing digital sales funnels for maximum conversions
Implementing lead nurturing strategies to move prospects through the sales funnel
Tracking and analyzing key performance indicators (KPIs) for continuous improvement
Effective Communication and Relationship Building Online
Strategies for effective communication in the digital sales environment
Building rapport and trust through personalized online interactions
Leveraging virtual meetings, webinars, and presentations to engage prospects and customers
Customer Retention and Relationship Management
Strategies for fostering long-term customer relationships in the digital space
Leveraging digital channels for post-sales support and upselling/cross-selling
Implementing customer success programs to drive customer loyalty and advocacy
Ethical and Legal Considerations in Digital Sales
Understanding privacy and data protection regulations in the digital sales context
Adhering to ethical standards and best practices in digital selling
Managing online reputation and handling potential challenges or controversies
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Sales managers and sales representatives
- Working professionals seeking to change career, job, or industry to sales related field
- Individuals who meet the requirements and intend on starting a career in sales
- Mid to senior-level executives in any sector
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Why is Piston & Fusion ranked the best training institute in Nigeria?
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course schedule
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
29th Sep – 30th Sep, 2025
Days:
Mon & Tue
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
29th Sep – 30th Sep, 2025
Days:
Mon & Tue
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
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FAQs
Frequently Asked Questions
Digital sales are sales generated by leveraging online platforms and digital channels. It involves the use of technology and digital platforms to reach potential customers, engage them, and ultimately make a sale.
A digital salesperson or representative is an individual in charge of generating revenue online for an organization. The primary objective of every digital salesperson is to generate leads online, engage potential customers, understand customer needs and pain points, and close sales.
The need for proficient digital salespersons is increasingly in demand by organizations looking to thrive in this fast-paced digital age. Digital sales training aims at equipping salespersons with the skills and knowledge needed to leverage digital platforms to generate revenue. It involves learning how to engage customers online, optimize sales funnels, understand buyers’ needs, and close sales.
In order to become a digital salesperson you would need to acquire the relevant digital sales skills through practice and training. You would also need to familiarize yourself with the various digital channels; how they work, and the algorithms, digital marketing, and then apply for a role as a digital salesperson in any organization.
