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Digital Sales: Leads Generation and Closing

This course equips you with the skills to generate leads through digital channels, build sales funnels, and close deals in the competitive online landscape.

Digital Sales: Leads Generation and Closing

Apply Before

September 22, 2025

Next Start Date(s)

Fees

delivery

Classroom & Virtual

duration

2 days

enrolled students

9,999

Digital Sales: Leads Generation and Closing

overview

Course Overview

The Digital Sales: Leads Generation and Closing Course is designed to help sales managers and representatives leverage digital channels to generate leads, build relationships, and close sales. This is a hands-on training session that would feature lots of group discussions, case studies, and real-world examples. At the end of the training, participants learn how to leverage digital marketing channels, optimize sales funnels, build relationships with online prospects, and close deals in the digital space.

Learning Outcomes

Understand the impact of digital transformation on sales processes and how to leverage digital channels to generate leads, build relationships, and close sales.

  • Identify and understand your target audience in the digital space.
  • Create buyer personas and map customer journeys to develop an effective digital sales strategy and set objectives.
  • Integrate digital marketing tactics like SEO, SEM, social media, and email marketing to generate leads and support sales efforts.
  • Optimize your online presence through professional social media profiles and content creation to establish thought leadership and expand your reach.
  • Prospect and qualify online leads using social selling techniques.
  • Develop effective communication skills to nurture leads and convert them into paying customers.
  • Apply negotiation and closing techniques to secure deals in the digital space.
  • Measure and analyze the performance of your digital sales campaigns to optimize your strategy for better results.

Curriculum

Introduction to Digital Sales

Digital Sales Fundamentals

Digital Marketing for Sales Professionals

Building an Effective Online Presence

Prospecting and Lead Generation in the Digital Space

Digital Sales Funnels and Conversion Optimization

Effective Communication and Relationship Building Online

Customer Retention and Relationship Management

Ethical and Legal Considerations in Digital Sales

Introduction to Digital Sales

Understanding the impact of digital transformation on sales processes

Overview of digital sales channels and their benefits

Key trends and emerging technologies shaping the digital sales landscape


Digital Sales Fundamentals

Identifying and understanding the target audience in the digital space

Creating buyer personas and mapping customer journeys

Developing an effective digital sales strategy and setting objectives


Digital Marketing for Sales Professionals

Overview of digital marketing channels (SEO, SEM, social media, email marketing)

Integrating digital marketing tactics to generate leads and support sales efforts

Aligning marketing and sales activities for maximum impact


Building an Effective Online Presence

Optimizing personal and professional digital profiles (LinkedIn, social media)

Establishing thought leadership through content creation and sharing

Leveraging online networks and communities to expand reach and influence


Prospecting and Lead Generation in the Digital Space

Techniques for identifying and qualifying online leads

Leveraging social selling to engage with prospects and build relationships

Utilizing automation tools and CRM systems to streamline prospecting processes


Digital Sales Funnels and Conversion Optimization

Designing and optimizing digital sales funnels for maximum conversions

Implementing lead nurturing strategies to move prospects through the sales funnel

Tracking and analyzing key performance indicators (KPIs) for continuous improvement


Effective Communication and Relationship Building Online

Strategies for effective communication in the digital sales environment

Building rapport and trust through personalized online interactions

Leveraging virtual meetings, webinars, and presentations to engage prospects and customers


Customer Retention and Relationship Management

Strategies for fostering long-term customer relationships in the digital space

Leveraging digital channels for post-sales support and upselling/cross-selling

Implementing customer success programs to drive customer loyalty and advocacy


Ethical and Legal Considerations in Digital Sales

Understanding privacy and data protection regulations in the digital sales context

Adhering to ethical standards and best practices in digital selling

Managing online reputation and handling potential challenges or controversies



who attends

Right For You

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

  • Sales managers and sales representatives
  • Working professionals seeking to change career, job, or industry to sales related field
  • Individuals who meet the requirements and intend on starting a career in sales
  • Mid to senior-level executives in any sector

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Training

The Digital Sales: Leads Generation and Closing training approach employs hands-on learning, which imparts the skills required for specific job roles

Internship & Projects

The Digital Sales: Leads Generation and Closing course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

The Digital Sales: Leads Generation and Closing course assists participants in securing a job through the development of a professional profile and job prospecting.

teaching team

Meet Your Facilitator(s)

testimonials

What Participants Said

The P&F Experience

Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

The P&F Experience Video

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Classroom

Weekdays

Dates:

29th Sep – 30th Sep, 2025

Days:

Mon & Tue

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

Virtual

Weekdays

Dates:

29th Sep – 30th Sep, 2025

Days:

Mon & Tue

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

STD

₦120,000

STD +

₦150,000

PRO

₦170,000

PRO +

₦200,000

Standard

₦120,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

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FAQs

Frequently Asked Questions

Digital sales are sales generated by leveraging online platforms and digital channels. It involves the use of technology and digital platforms to reach potential customers, engage them, and ultimately make a sale.

A digital salesperson or representative is an individual in charge of generating revenue online for an organization. The primary objective of every digital salesperson is to generate leads online, engage potential customers, understand customer needs and pain points, and close sales.

The need for proficient digital salespersons is increasingly in demand by organizations looking to thrive in this fast-paced digital age. Digital sales training aims at equipping salespersons with the skills and knowledge needed to leverage digital platforms to generate revenue. It involves learning how to engage customers online, optimize sales funnels, understand buyers’ needs, and close sales.

In order to become a digital salesperson you would need to acquire the relevant digital sales skills through practice and training. You would also need to familiarize yourself with the various digital channels; how they work, and the algorithms, digital marketing, and then apply for a role as a digital salesperson in any organization.