delivery
Classroom & Virtual
duration
2 days
enrolled students
9,999
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overview
Course Overview
Selling is a skill area in which you never stop learning. Virtually everybody in sales today sells over the phone at least part of the time, but is it time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. The telephone can supplement, enhance and sometimes replace other means of marketing and selling, and it can dramatically increase your sales success. This Telemarketing workshop will help develop your communication, persuasion and negotiation skills so that every sales call is personalized to each prospect and each situation.
Learning Outcomes
By the end of the course, participants will be able to:
- Develop the skills required for effective telephone communication, including overcoming call anxiety, using greetings effectively, and active listening.
- Build rapport with customers and project a professional phone presence.
- Craft engaging sales pitches that highlight the value proposition of products or services.
- Develop telemarketing scripts tailored to different customer situations.
- Learn objection handling techniques to address customer concerns and close sales.
- Understand and comply with telemarketing regulations.
Curriculum
Introduction to Telemarketing
Prospecting and Lead Generation
Mastering Telephone Communication
Developing Telemarketing Scripts and Presentations
Handling Objections and Closing the Sale
Follow-up and Relationship Building
Personalized Telemarketing Plan (Project)
Introduction to Telemarketing
What is Telemarketing and Its Benefits?
The Telemarketing Landscape in Today’s Business Environment
Setting SMART Goals for Telemarketing Campaigns
Ethical Considerations and Telemarketing Regulations
Prospecting and Lead Generation
Identifying Ideal Customer Profiles (ICPs)
Building Targeted Prospect Lists
Utilizing Various Lead Generation Techniques (Online Databases, Referrals, Industry Events)
Qualifying Leads and Prioritization Strategies
Mastering Telephone Communication
Overcoming Call Anxiety and Building Confidence
Effective Call Opening Techniques and Greetings
Active Listening Skills and Building Rapport
Professional Telephone Etiquette and Phone Presence
Developing Telemarketing Scripts and Presentations
Introduction to Telemarketing Script Writing
Crafting Engaging and Informative Sales Pitches
Highlighting Value Propositions and Benefits
Adapting Scripts to Different Customer Situations
Practice Calls and Role-playing Exercises
Handling Objections and Closing the Sale
Identifying Common Telemarketing Objections
Utilizing Objection Handling Techniques (The Listen-Acknowledge-Respond-Solution (LARS)
Method)
Building Value and Overcoming Resistance
Effective Closing Techniques for Appointments and Sales
Follow-up and Relationship Building
Importance of follow-up in telemarketing and sales
Building long-term relationships with prospects and customers
Leveraging CRM systems and tools for effective follow-up
Personalized Telemarketing Plan (Project)
Assessing current telemarketing practices and identifying areas for improvement
Creating a personalized telemarketing plan for achieving sales targets
Setting goals, objectives, and timelines for implementation
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Experienced individuals who manage telemarketing activities in diverse fields
- Working professionals seeking to change career, job or industry to telemarketing related field
- Individuals who meets the requirements and intend on starting a career in sales
- Mid to senior-level executives in any sector
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Telemarketing training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Telemarketing course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Telemarketing course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
testimonials
What Participants Said
The P&F Experience
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
25th Aug – 26th Aug, 2025
Days:
Mon & Tue
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
25th Aug – 26th Aug, 2025
Days:
Mon & Tue
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
fees
What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class
₦120,000
₦150,000
₦170,000
₦200,000
Standard
₦120,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
-
Perks
-
-
Additional Services
-
-
₦120,000
₦150,000
₦170,000
₦200,000
Standard Plus
₦150,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
3 Months
Refreshment
-
Perks
-
-
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
₦120,000
₦150,000
₦170,000
₦200,000
Professional
₦170,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
Teabreak & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
-
-
₦120,000
₦150,000
₦170,000
₦200,000
Professional Plus
₦200,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Print & PDF
Mentorship
3 Months
Refreshment
Tea Break & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
apply now
Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
Reserve a slot
contact us
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FAQs
Frequently Asked Questions
The workshop focuses on improving telephone sales skills by developing communication, persuasion, and negotiation techniques.
Despite advancements in other marketing channels, telephone sales remains a valuable tool. This workshop helps participants evaluate their current phone usage and optimize its effectiveness within their overall sales and marketing strategy.
Participants will learn how to personalize each sales call, enhancing their communication and increasing their chances of sales success.