Holistic marketers recognize that the marketing environment is constantly presenting new opportunities and threats, and they understand the importance of continuously monitoring, forecasting, and adapting to that environment. The Conducting Marketing Research Course will help marketers make the best possible tactical decisions in the short run and strategic decisions in the long run. Discovering a marketing insight and understanding its implications can often lead to a successful product launch or spur the growth of a brand.

By the end of the course, participants will be able to:

• Design and conduct marketing research studies to gather data and information about target markets.

• Analyze marketing research data to identify trends, patterns, and customer insights.

• Develop marketing forecasts to predict future market conditions and customer behavior.

• Communicate marketing research findings and recommendations to stakeholders in a clear and concise way.

• Apply marketing research principles to solve real-world marketing problems.

Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

• Experienced individuals who manage marketing research activities in diverse fields

• Working professionals seeking to change career, job or industry to marketing research related field

• Individuals who meets the requirements and intend on becoming marketing research experts

• Mid to senior-level executives in any sector

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.