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delivery
Classroom & Virtual
duration
2 days
enrolled students
9,999
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overview
Course Overview
Holistic marketers recognize that the marketing environment is constantly presenting new opportunities and threats, and they understand the importance of continuously monitoring, forecasting, and adapting to that environment. The Conducting Marketing Research Course will help marketers make the best possible tactical decisions in the short run and strategic decisions in the long run. Discovering a marketing insight and understanding its implications can often lead to a successful product launch or spur the growth of a brand.
Learning Outcomes
By the end of the course, participants will be able to:
- Design and conduct marketing research studies to gather data and information about target markets.
- Analyze marketing research data to identify trends, patterns, and customer insights.
- Develop marketing forecasts to predict future market conditions and customer behavior.
- Communicate marketing research findings and recommendations to stakeholders in a clear and concise way.
- Apply marketing research principles to solve real-world marketing problems.
Curriculum
Introduction to Marketing Research
Research Design and Problem Formulation
Secondary Data and Literature Review
Primary Data Collection Methods
Sampling Techniques and Data Collection
Data Analysis and Reporting
Introduction to Marketing Research
Definition and Importance of Marketing Research
Role in Strategic Decision Making
Ethical Considerations in Marketing Research
Research Design and Problem Formulation
Defining Research Problems and Objectives
Exploratory, Descriptive, and Causal Research Designs
Formulating Hypotheses and Research Questions
Secondary Data and Literature Review
Utilizing Secondary Data Sources
Conducting Effective Literature Reviews
Extracting Relevant Insights
Primary Data Collection Methods
Overview of Surveys, Questionnaires, and Interviews
Practical Tips for Conducting Effective Research
Designing Data Collection Instruments
Sampling Techniques and Data Collection
Sampling Methods: Random, Stratified, Cluster
Determining Sample Size
Executing Data Collection Plans
Data Analysis and Reporting
Basic Descriptive Statistics
Introduction to Inferential Statistics
Visualization Techniques for Marketing Data
who attends
Right For You
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Experienced individuals who manage marketing research activities in diverse fields
- Working professionals seeking to change career, job or industry to marketing research related field
- Individuals who meets the requirements and intend on becoming marketing research experts
- Mid to senior-level executives in any sector
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Conducting Marketing Research: Obtain Marketing Insights for Forecasting training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Conducting Marketing Research: Obtain Marketing Insights for Forecasting course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Conducting Marketing Research: Obtain Marketing Insights for Forecasting course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
1st Jul – 2nd Jul, 2025
Days:
Tue & Wed
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
1st Jul – 2nd Jul, 2025
Days:
Tue & Wed
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
FAQs
Frequently Asked Questions
Marketing Research is the systematic and objective process of gathering, recording, and analyzing data about markets, customers, competitors, and the marketing environment. It provides valuable insights into consumer behavior, market trends, and the effectiveness of marketing campaigns.
Conducting thorough marketing research is crucial for businesses because it reduces the risk of making costly marketing decisions based on assumptions, provides valuable insights into customer needs, preferences, and behaviors, helps identify market opportunities and threats, enables businesses to develop effective marketing strategies and campaigns, allows for the measurement and evaluation of marketing performance, and helps businesses stay competitive and adapt to changing market conditions.
This course will cover a wide range of topics related to marketing research, including the principles and methodologies of marketing research, defining research objectives and formulating research questions, data collection methods (e.g., surveys, interviews, focus groups, observation), sampling techniques and data analysis, qualitative and quantitative research methods, market research tools and technologies, interpreting research findings and drawing actionable insights, developing marketing strategies based on research findings, and evaluating the effectiveness of marketing campaigns.
This course is beneficial for a wide range of individuals, including marketing professionals, market research analysts, product managers, business owners and entrepreneurs, and anyone involved in marketing decision-making.
By attending this course, participants can expect to develop a strong understanding of marketing research methodologies, learn how to conduct effective market research studies, improve their ability to analyze and interpret market data, gain valuable insights into consumer behavior and market trends, make more informed and data-driven marketing decisions, enhance their strategic planning and decision-making skills, and gain a competitive advantage in the marketplace.
