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Technical Sales for Tech Professionals

This course equips you with the skills to effectively sell complex technical products or services.

Technical Sales for Tech Professionals

Apply Before

July 24, 2025

Next Start Date(s)

Fees

delivery

Classroom & Virtual

duration

2 days

enrolled students

9,999

Technical Sales for Tech Professionals

overview

Course Overview

Technical Sales training for tech sales professionals, sales engineers in the technology, software and automation industry, is a course designed to impart the skills, techniques and strategies for prospecting, qualifying and closing sales in the technology industry. This course is suitable for professionals who sell tech products or solutions, such as hardware, software, web based applications, and instrumentation equipment. On completion of the tech sales course participants who meet the assessment requirements will be awarded a nationally recognised technical sales certification that confers the status of a Technical Sales Expert.

Learning Outcomes

By the end of the course, participants will be able to:

Understand the fundamentals of technical sales and its role in the technology industry.

Develop the skills required to identify and qualify technical leads.

Learn effective communication strategies to explain complex technical concepts to non-technical audiences.

Master product demonstrations and presentations to showcase the value proposition of technical solutions.

Develop strong negotiation skills to close deals and secure contracts.

Understand the different types of technical sales roles and career paths.

Gain insights into the latest trends and technologies in technical sales.

Curriculum

Introduction to Technical Sales

The Sales Process

The Technology Life Cycle

Understanding the Buyer

Demos, Presentations, and Proof of Concept

Strategies, Evaluation and Best Practices

Introduction to Technical Sales

What is Technical Sales

Roles and Responsibilities of a Technical Sales professional

Professional Conduct

Introduction to Prospects and Customers


The Sales Process

Sales Funnel

Prospect Status

Stages in the Sales Cycle

Timing of the Sales Cycle


The Technology Life Cycle

The Technology Life Cycle

Sales Consultant Types

Sales Environments


Understanding the Buyer

Prospect Roles

How Buyer Approaches Your Product

Who Makes the Call?

Working with the Buyers

The Technology Adoption Cycle and The Classes of Buyers


Demos, Presentations, and Proof of Concept

Feature Benefit Selling

Mastering the Demo

Qualifications and Planning for Presentations and Demonstrations

Making Effective Technical Sales Presentations

Delivering Effective Product Demonstrations


Strategies, Evaluation and Best Practices

Managing Product Evaluation

Handling Objections

Responding to RFIs

Working the Installed Based and Alternative Sales Channels

Working the Competition

Managing Prospect Types

Best Practices



who attends

Right For You

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

  • Individual in technical sales related roles: Technical Sales Executive, Technical Sales Engineer
  • Organizations in the technology industry who seek to improve the competence and skills of sales professionals or new sales recruits
  • Individuals seeking to move to the technology industry, but looking to distinguish themselves from other sales professionals
  • Individuals who aspire to get jobs in Technical Sales roles

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Training

The Technical Sales for Tech Professionals training approach employs hands-on learning, which imparts the skills required for specific job roles.

Internship & Projects

The Technical Sales for Tech Professionals course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

The Technical Sales for Tech Professionals course assists participants in securing a job through the development of a professional profile and job prospecting.

teaching team

Meet Your Facilitator(s)

testimonials

What Participants Said

The P&F Experience

Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

The P&F Experience Video

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Classroom

Weekdays

Dates:

31th Jul – 1st Aug, 2025

Days:

Thu & Fri

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

Virtual

Weekdays

Dates:

31th Jul – 1st Aug, 2025

Days:

Thu & Fri

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

STD

₦120,000

STD +

₦150,000

PRO

₦170,000

PRO +

₦200,000

Standard

₦120,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

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FAQs

Frequently Asked Questions

The course focuses on equipping tech sales professionals with the skills, techniques, and strategies needed to effectively prospect, qualify, and close sales within the technology, software, and automation industries.

This course is specifically designed for individuals who sell tech products or solutions, such as hardware, software, web-based applications, and instrumentation equipment.

Upon successful completion and meeting assessment requirements, participants will receive a nationally recognized technical sales certification, conferring them with the status of a Technical Sales Expert.