B2B Sales & Business Development
Building Relationship For Sales
Developing Sales Pitch And Presentation
Digital Sales: Leads Generation and Closing
Enterprise Sales & Complex Deal Management
Global Sales & Market Expansion: Strategies for International Growth
Key Account Management
Leading Remote Sales Teams
Negotiation Mastery & Executive Influence: High-Impact Tactics
Sales Enablement & Digital Transformation: Leading in the Digital Age
Sales Ethics and Compliance: Building Trust Through Ethical Sales Practices
Sales Innovation & Disruption: Driving Growth in a Changing Market
Sales Performance Metrics and Analytics
Sales Team Management and Leadership
Strategies For Prospecting And Lead Generation
Telemarketing
Technical Sales training for tech sales professionals, sales engineers in the technology, software and automation industry, is a course designed to impart the skills, techniques and strategies for prospecting, qualifying and closing sales in the technology industry. This course is suitable for professionals who sell tech products or solutions, such as hardware, software, web based applications, and instrumentation equipment. On completion of the tech sales course participants who meet the assessment requirements will be awarded a nationally recognised technical sales certification that confers the status of a Technical Sales Expert.
By the end of the course, participants will be able to:
Understand the fundamentals of technical sales and its role in the technology industry.
Develop the skills required to identify and qualify technical leads.
Learn effective communication strategies to explain complex technical concepts to non-technical audiences.
Master product demonstrations and presentations to showcase the value proposition of technical solutions.
Develop strong negotiation skills to close deals and secure contracts.
Understand the different types of technical sales roles and career paths.
Gain insights into the latest trends and technologies in technical sales.
Introduction to Technical Sales
The Sales Process
The Technology Life Cycle
Understanding the Buyer
Demos, Presentations, and Proof of Concept
Strategies, Evaluation and Best Practices
Introduction to Technical Sales
What is Technical Sales
Roles and Responsibilities of a Technical Sales professional
Professional Conduct
Introduction to Prospects and Customers
The Sales Process
Sales Funnel
Prospect Status
Stages in the Sales Cycle
Timing of the Sales Cycle
The Technology Life Cycle
The Technology Life Cycle
Sales Consultant Types
Sales Environments
Understanding the Buyer
Prospect Roles
How Buyer Approaches Your Product
Who Makes the Call?
Working with the Buyers
The Technology Adoption Cycle and The Classes of Buyers
Demos, Presentations, and Proof of Concept
Feature Benefit Selling
Mastering the Demo
Qualifications and Planning for Presentations and Demonstrations
Making Effective Technical Sales Presentations
Delivering Effective Product Demonstrations
Strategies, Evaluation and Best Practices
Managing Product Evaluation
Handling Objections
Responding to RFIs
Working the Installed Based and Alternative Sales Channels
Working the Competition
Managing Prospect Types
Best Practices
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
31th Jul – 1st Aug, 2025
Thu & Fri
8:30am – 3:30pm
2 days
Contact Us
31th Jul – 1st Aug, 2025
Thu & Fri
8:30am – 3:30pm
2 days
Contact Us
The course focuses on equipping tech sales professionals with the skills, techniques, and strategies needed to effectively prospect, qualify, and close sales within the technology, software, and automation industries.
This course is specifically designed for individuals who sell tech products or solutions, such as hardware, software, web-based applications, and instrumentation equipment.
Upon successful completion and meeting assessment requirements, participants will receive a nationally recognized technical sales certification, conferring them with the status of a Technical Sales Expert.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
₦120,000
₦150,000
₦170,000
₦200,000
Virtual Only
-
-
-
-
-
-
₦120,000
₦150,000
₦170,000
₦200,000
Virtual Only
3 Months
-
-
-
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
₦120,000
₦150,000
₦170,000
₦200,000
Classroom & Virtual
Print & PDF
-
Teabreak & Lunch
Souvenir
Notepad & Pen
-
-
₦120,000
₦150,000
₦170,000
₦200,000
Classroom & Virtual
Print & PDF
Print & PDF
3 Months
Tea Break & Lunch
Souvenir
Notepad & Pen
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
