Advanced Digital Marketing Strategy & Planning: Mastering Data-Driven Campaigns & Growth Strategies
Brand Elements Design & Development: Crafting a Strong and Memorable Brand Identity
Branding Strategy & Positioning: Eliminating the Competition
Conducting Marketing Research: Obtain Marketing Insights for Forecasting
Content Creation
Customer Insights and Analytics Course
Developing Marketing Strategies & Plans: Increasing Your Market Share
Developing Pricing Strategies: Moving from Survival to Profitability
Digital Marketing Strategy & Planning: Marketing Specialist
Digital Transformation and Innovation
Improving Service Delivery: Creating Memorable Customer Experience
Marketing Communications Strategy & Plans: Reach & Influence Target Market
Marketing Innovation and Creativity: Strategies for Breakthrough Growth
Marketing Leadership and Team Development: Building High-Performing Marketing Teams
Marketing Metrics and Data Analytics
Strategic Marketing Leadership: Driving Growth, Innovation, and Competitive Advantage
Start Your Career With an Associate Course
The Digital Marketing course has been designed to take you through the online marketing assets, tools, and methods. This is to help individuals and businesses improve their value proposition. It is also to help them achieve their marketing and business goals. The course is totally practical, as real-life case studies are always used to explain concepts in class. As the future gets nearer, everything and everyone is going digital. As a result of this, it is very crucial for everyone who will be in any sort of business to learn Digital Marketing. It is also one of the most valuable skills in the market today.
Career Switch: Give yourself a new start with Digital Marketing Strategy & Planning.
Upgrade Your Skills: Enhance your professionalism with in-demand skills
Improved Earning Potential: Digital Marketing Strategist are in demand, and can enhance your salary expectations.
By the end of the course, participants will be able to:
Introduction to Digital Marketing
Digital marketing Campaign planning & strategy
Search Engines
Display Advertising
Email Marketing
Social Media Marketing
Content Marketing
Analytics
Introduction to Digital Marketing
What is Digital Marketing?
Digital Marketing Vs. Traditional Marketing
Trends, Stats & Opportunities
Introduction to Digital Marketing Tools & Techniques
Digital marketing Campaign planning & strategy
Planning Online Business Strategy
Market Segmentation, Targeting
Selected Market, Product Positioning
Marketing Model & Stages
Introduction to Websites
Search Engines
Introduction to Search Engines
Search Engine Optimization
Search Engine Marketing
Display Advertising
Responsive Ads
Image Ads
Video Ads
Email Marketing
Email Marketing Basics
Email Marketing Options
Crafting Marketing Emails
Managing Email Campaigns
Measuring Results
Social Media Marketing
Social Media Basics
Social Media Sites
Setting Goals for Social Media
Getting on Social Media
Setting up Campaigns Facebook, Instagram & LinkedIn
Content Marketing
Introduction to content marketing
Content marketing – audience segmentation
Choosing content format
Writing for online audience
Promote your content
Measuring results
Analytics
What is web analytics
Tracking goals with web analytics
Web analytics and organic search
Web analytics and SEM
Breaking down data for insight
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Piston and Fusion offer the Digital Marketing Strategy & Planning Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates for classroom and virtual online class.
Digital Marketing Associate Course Schedule for Lagos, Abuja, & Online
7th Jul – 11th Jul, 2025
Mon – Fri
8:30am – 3:30pm
5 days
2nd Aug – 30th Aug, 2025
Sat
8:30am – 3:30pm
5 weeks
Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands and drive sales through various forms of digital media. Digital Marketing covers SEO Search Engine Optimization, PPC Pay Per Click, Social Media Marketing, Email Marketing, and Google Analytics.
There are a number of Digital Marketing job roles with very good salaries in Nigeria. Most sectors in Nigeria such as Finance, Real Estate, Manufacturing and Consulting require digital marketing experts. These digital marketing job roles cover beginners to experienced positions, they include: Digital Marketer and Social Media Manager
The Digital Marketing training in Lagos is available as a classroom, the venue of the training is 122a Obadina Street Omole Phase 1 Ikeja. The class is available on the weekends and weekdays. The course kicks off at 9 am and ends at 3 pm. Participants will be served breakfast and lunch buffet style. All training materials will be provided to all participants
Digital Marketing certifications are one of the most sought-after certifications in Nigeria, Digital Marketing certifications are listed as the top 5 certifications in 2022 for those that are looking to work in Nigeria or planning a relocation to Canada, US, UK & Australia. Some of the Digital Marketing certification you can acquire in Nigeria are: Meta BluePrint Certification, Google Ads Certification and Google Analytics Certification
Piston & Fusion Business Academy has been ranked one of the Best Digital Marketing institutes in Lagos Nigeria. We offer Hands-on Practical sessions, our Digital Marketing course introduces, digital marketing tools, strategies and templates, being of the best Digital Marketing training institute Lagos means our student comes first at all times.
Piston and Fusion offer the Digital Marketing Strategy & Planning Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See fees for classroom and virtual online class.
₦150,000
₦180,000
₦230,000
₦260,000
Virtual Only
-
-
-
-
-
-
₦150,000
₦180,000
₦230,000
₦260,000
Virtual Only
3 Months
-
-
-
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
₦150,000
₦180,000
₦230,000
₦260,000
Classroom & Virtual
Print & PDF
-
Teabreak & Lunch
Souvenir
Notepad & Pen
-
-
₦150,000
₦180,000
₦230,000
₦260,000
Classroom & Virtual
Print & PDF
Print & PDF
3 Months
Tea Break & Lunch
Souvenir
Notepad & Pen
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.
Talk to the Career Advisor and join the next schedule.
Our Digital Marketing Strategy & Planning Training Location in Lagos, Abuja, PH & Online
Piston & Fusion Business Academy Lagos Training Centre is located at 122a Obadina Street, Omole Phase 1, Ikeja | Abuja Office is located at 22 Kumasi Cres, Wuse 2, Abuja 904101, Federal Capital Territory
You can join our classes from anywhere in Nigeria, Canada, the UK and the US via our Virtual Online Programs
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
