delivery
Classroom & Virtual
duration
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enrolled students
9,999
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overview
Course Overview
Building upon foundational setup skills, the Digital Marketing Specialist course delves into campaign optimization, advanced techniques, and data-driven analysis. Participants will learn how to refine existing campaigns, leverage sophisticated platform features, and utilize analytics to significantly improve performance and achieve strategic marketing objectives. This course is ideal for those aiming for specialist or management roles within digital marketing.
Learning Outcomes
By the end of the Digital Marketing Specialist course, participants will be able to:
- Execute advanced SEO strategies, including technical audits, off-page fundamentals, and content optimization.
- Optimize SEM campaigns using advanced bidding, A/B testing, sophisticated targeting, and performance data analysis.
- Develop and manage advanced social media advertising campaigns and strategies, focusing on optimization and ROI.
- Implement complex email marketing automation, segmentation, personalization, and deliverability optimization techniques.
- Apply advanced display/programmatic advertising tactics, including remarketing and sophisticated targeting methods.
- Develop integrated digital strategies, utilize advanced analytics for cross-channel insights, create insightful reports, and present actionable recommendations.
Curriculum
Module 1: Advanced SEO Optimization & Strategy
Module 2: SEM Campaign Optimization & Advanced Features
Module 3: Social Media Advertising Optimization & Strategy
Module 4: Email Marketing Automation & Optimization
Module 5: Display & Programmatic Advertising Optimization
Module 6: Integrated Campaign Planning & Optimization
Module 7: Advanced Digital Analytics & Reporting
Module 1: Advanced SEO Optimization & Strategy
Advanced Keyword Analysis: Intent Mapping, Gap Analysis, Competitor Research
Technical SEO Audits: Site Speed Optimization, Mobile-Friendliness, Schema Markup Implementation
Off-Page SEO Fundamentals: Link Building Strategies & Tactics
Content Optimization for SEO & User Experience
Advanced Google Search Console Analysis & Reporting
Local SEO Optimization Techniques
Module 2: SEM Campaign Optimization & Advanced Features
Advanced Bidding Strategies: Target CPA, Target ROAS, Enhanced CPC
A/B Testing Methodology: Ad Copy, Landing Pages, Bidding Strategies
Maximizing Ad Extensions: Sitelinks, Callouts, Structured Snippets, etc.
Advanced Targeting: Negative Keywords, Audience Targeting (RLSA, Similar Audiences, In-Market), Demographics
Optimizing for Quality Score
Analyzing Performance Data for Optimization (Search Terms Report, Auction Insights)
Introduction to Other Campaign Types: Shopping, Video, Performance Max Concepts
Module 3: Social Media Advertising Optimization & Strategy
Platform-Specific Content Strategies (Facebook, Instagram, LinkedIn, etc.)
Advanced Paid Social Campaigns: Conversion, Lead Generation, Catalog Sales Objectives
Custom Audiences & Lookalike Audiences
Ad Creative & Copy Optimization Best Practices
Community Management & Social Listening Tools/Techniques
Advanced Social Media Analytics & ROI Reporting
Influencer Marketing Concepts
Module 4: Email Marketing Automation & Optimization
Advanced Segmentation & Personalization Tactics
Designing Automated Workflows: Lead Nurturing, Re-engagement, Post-Purchase, Cart Abandonment
A/B Testing Email Components: Subject Lines, Sender Name, Content, CTAs, Send Times
Deliverability Best Practices & Monitoring
Email Funnel Analysis & Conversion Rate Optimization (CRO)
CRM & Email Platform Integration Basics
Module 5: Display & Programmatic Advertising Optimization
Advanced Display Targeting: Affinity, In-Market, Custom Intent, Placement Targeting
Ad Formats: Responsive Display Ads, Introduction to Rich Media & Video Ads
Remarketing Strategies & List Building
Optimizing Bids, Placements, and Frequency Capping
Introduction to Programmatic Advertising Concepts & DSPs/SSPs
Module 6: Integrated Campaign Planning & Optimization
Developing Integrated Strategies Across Channels
Creating Measurement Plans: KPIs, ROI Calculation, Goal Setting
Cross-Channel Analytics & Insights
Dynamic Budget Allocation Strategies
Forecasting & Performance Reporting for Strategy Refinement
Module 7: Advanced Digital Analytics & Reporting
Advanced Google Analytics Configuration: Custom Dimensions/Metrics, Enhanced Ecommerce Tracking Basics, Custom Segments
Understanding Attribution Models (First-Click, Last-Click, Linear, Time Decay, Data-Driven)
User Behavior Flow Analysis & Funnel Visualization
Creating Custom Dashboards & Reports (Google Analytics, Looker Studio/Google Data Studio)
Data Visualization Best Practices
Presenting Actionable Insights & Recommendations to Stakeholde
who attends
Right For You
Participants should have minimum of 1-2 years of hands-on digital marketing experience OR completion of a foundational digital marketing course or equivalent experience.
Demonstrable understanding of basic digital marketing concepts and platform setup.
Strong analytical skills and comfort working with data are recommended.
Access to a computer and reliable internet connection.
Requirements:
- Digital Marketers with foundational experience seeking to advance their skills (e.g., Digital Marketing Executives, Junior Specialists).
- Individuals who have completed a foundational digital marketing course or possess equivalent practical setup experience.
- Marketing professionals responsible for managing and optimizing digital campaigns.
- Analysts looking to specialize in digital marketing performance and strategy.
- Business owners or managers seeking to implement more sophisticated digital marketing strategies.
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Why is Piston & Fusion ranked the best training institute in Nigeria?
Training
Internship & Projects
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course schedule
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
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FAQs
Frequently Asked Questions
As businesses mature digitally, the need for specialists who can optimize campaigns and strategize effectively increases. Roles like Digital Marketing Specialist, SEM Manager, SEO Strategist, Social Media Manager, and Digital Marketing Manager are in high demand. This course equips you with the advanced skills required for these positions.
While establishing a digital presence with foundational campaign setups is crucial, achieving significant results requires continuous optimization. This involves analyzing data, testing hypotheses, refining targeting, adjusting bids, and improving creative to maximize ROI and achieve business goals. This course focuses entirely on these critical optimization and strategic elements essential for a Specialist role.
No, the focus remains on digital marketing strategy, optimization, and analytics.
While helpful, the course will use case studies, examples, and potentially simulation tools for practical exercises.
A significant portion involves analyzing performance data from various platforms and using analytics tools. Comfort with numbers and analysis is beneficial.
