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delivery
Classroom & Virtual
duration
2 days
enrolled students
9,999
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overview
Course Overview
Integrated marketing communications (IMC) seemed to be a rather simple concept at first, that is, aligning and co-ordinating a marketer’s messages and incentives and directing them to customers and prospects. Yet, in retrospect, it has proven to be one of the major marketing innovations of the past decade. The course will impart the skills and knowledge required to develop marketing communications plan, the will focus on audience segmentation, setting objectives and strategy formulation.
Learning Outcomes
By the end of the course, participants will be able to:
- Develop marketing communications plans that align with overall business objectives.
- Identify target audiences and segment markets effectively.
- Set clear and measurable communication objectives.
- Develop a communication strategy that includes the message, channels, and budget.
- Select the most appropriate communication channels to reach target audiences.
- Develop effective communication materials, such as press releases, advertising copy, and social media content.
- Measure and evaluate the effectiveness of marketing communication campaigns.
Curriculum
The Role of Marketing Communications
How Do Marketing Communications Work?
Developing Effective Communications
Selecting the Marketing Communications Mix
Managing the Integrated Marketing Communications Process
The Role of Marketing Communications
The Changing Marketing Communications Environment
Marketing Communications Mix
How Do Marketing Communications Work?
The Communications Process Models
Developing Effective Communications
Identify the Target Audience
Set the Communications Objective
Design the Communications
Select the Communications Channels
Establish the Total Marketing Communications Budget
Selecting the Marketing Communications Mix
Characteristics of the Marketing Communications Mix
Factors in Setting the Marketing Communications Mix
Measuring Communications Results
Managing the Integrated Marketing Communications Process
Coordinating Media
Implementing IMC
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Experienced individuals who manage marketing communications activities in diverse fields
- Working professionals seeking to change career, job or industry to marketing related field
- Individuals who meets the requirements and intend on starting a career in marketing
- Mid to senior-level executives in any sector
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Marketing Communications Strategy & Plans: Reach & Influence Target Market training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Marketing Communications Strategy & Plans: Reach & Influence Target Market course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Marketing Communications Strategy & Plans: Reach & Influence Target Market course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
29th May – 30th May, 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
29th May – 30th May, 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
FAQs
Frequently Asked Questions
Integrated Marketing Communications (IMC) is a strategic marketing approach that involves carefully coordinating all marketing messages and activities across various channels to deliver a consistent and unified brand experience to customers.
IMC is crucial for businesses because it enhances brand consistency, improves customer experience, maximizes marketing effectiveness, improves customer relationships, and provides a competitive advantage.
This course will cover a wide range of topics related to IMC, including the principles and concepts of Integrated Marketing Communications, developing an IMC plan and strategy, audience segmentation and targeting, setting clear and measurable marketing objectives, selecting the appropriate marketing channels (e.g., digital, print, broadcast, social media), creating consistent and compelling brand messages, measuring and evaluating the effectiveness of IMC campaigns, and adapting IMC strategies to changing market conditions and customer needs.
This course is beneficial for a wide range of individuals, including marketing managers and specialists, advertising professionals, public relations specialists, digital marketing professionals, brand managers, business owners and entrepreneurs, and anyone involved in marketing communications.
By attending this course, participants can expect to develop a strong understanding of IMC principles and best practices, learn how to develop and implement effective IMC plans, improve their ability to create consistent and compelling brand messages across all channels, enhance their skills in audience segmentation and targeting, gain valuable insights into the latest trends in integrated marketing, improve the effectiveness and efficiency of their marketing campaigns, and gain a competitive advantage by implementing a successful IMC strategy.
