A strong brand identity is essential for business success, helping organizations stand out and connect with their target audience. This course provides participants with the skills and knowledge to design and develop key brand elements, including logos, typography, color palettes, brand voice, and messaging. Attendees will learn how to create a cohesive brand system that enhances recognition, trust, and customer loyalty.

By the end of the course, participants will be able to:

• Understand the fundamental elements of brand identity
• Design key brand elements, including logos, typography, and color schemes
• Develop a cohesive brand messaging and tone of voice
• Align brand elements with business goals and target audience needs
• Implement branding across multiple platforms consistently
• Build brand guidelines for consistency in visual and verbal identity
• Apply branding psychology to enhance customer perception and loyalty

Participants enrolling for this programme will be required to have a basic understanding of branding and marketing principles. No prior design experience is required, but familiarity with creative tools is an advantage. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

• Branding and marketing professionals
• Graphic designers and creative professionals
• Business owners and entrepreneurs developing their brand identity
• Product managers and communication strategists
• Anyone involved in brand strategy, advertising, or corporate identity

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.