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delivery
Classroom & Virtual
duration
3 days
enrolled students
9,999
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overview
Course Overview
Corporate brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. The Corporate Branding course will get you started on the road to creating a perfect brand.
Learning Outcomes
By the end of the course, participants will be able to:
- Define the core concepts of branding and brand identity.
- Understand the importance of brand strategy and brand positioning.
- Develop a strong brand message and brand voice.
- Design a cohesive visual identity for your brand.
- Implement effective brand marketing strategies.
- Measure and evaluate brand performance.
- Learn how to manage brand reputation in a crisis.
Curriculum
Identifying Market Segments and Targets
Positioning The Brand, Product & Services
Creating Brand Equity
Identifying Market Segments and Targets
Bases for Segmenting Consumer Markets
Bases for Segmenting Business Markets
Market Targeting
Effective Segmentation Criteria
Case Study Review
Positioning The Brand, Product & Services
Developing a Brand Positioning
Choosing a Competitive Frame of Reference
Establishing a Brand Positioning
Alternative Approaches to Positioning
Case Study Review
Creating Brand Equity
Defining Brand Equity
Building Brand Equity
Measuring Brand Equity
Devising a Branding Strategy
Customer Equity
Case Study Review
who attends
Right For You
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Mid- to senior-level executives who manage marketing and branding activities in diverse sectors
- Working professionals seeking to change career, job or industry to brand management
- Individuals who meets the programme requirements and intend on becoming brand management expert
- Entrepreneurs & CEO’s who wants to develop their brand
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Branding Strategy & Positioning: Eliminating the Competition training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Branding Strategy & Positioning: Eliminating the Competition course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Branding Strategy & Positioning: Eliminating the Competition course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
10th Feb – 12th Feb, 2025
Days:
Mon – Wed
Time:
8:30am – 3:30pm
Duration:
3 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
10th Feb – 12th Feb, 2025
Days:
Tue & Wed
Time:
8:30am – 3:30pm
Duration:
3 days
Weekends
Contact Us
FAQs
Frequently Asked Questions
Branding strategy is a long term plan employed by companies to create an identity in the marketplace. It is the intentional and formal plan employed by a brand to create an image and drive brand perception in the minds of consumers.
The Branding Strategy Course in Nigeria is designed to help participants understand how brands are created to carefully target markets and audiences. The training is done both online and classroom. Online sessions are instructed and live teaching. All sessions are recorded for reference purposes. Participants will be provided with soft copies of all training materials. Upon successful completion of the course will earn an authorized certificate.
There are a number of Brand Strategy job roles with very good salaries in Nigeria. Most sectors in Nigeria require branding strategists from personal branding to corporate and service branding. A brand strategist belongs in any organization and is well paid for their services. These brand strategy job roles cover beginners to experienced positions, they include:
- Brand Manager
- Brand Strategis
Get the Best Branding Courses at Piston and Fusion Business Academy which comes with a personify one month mentorship program with the facilitator, CV appraisal showing your recent skills and prospecting job opportunities for application will be sent.
- Trainers and facilitators looking to enhance their delivery skills.
- Adult educators aiming to make their sessions more engaging.
- Professionals interested in helping others achieve their potential.
- Individuals aspiring to become skilled facilitators or trainers
