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Branding Strategy & Positioning: Eliminating the Competition

Learn how to Forge a powerful brand identity with Our Corporate Branding Course!

Branding Strategy & Positioning: Eliminating the Competition

Apply Before

June 9, 2025

Next Start Date(s)

Fees

delivery

Classroom & Virtual

duration

3 days

enrolled students

9,999

Branding Strategy & Positioning: Eliminating the Competition

overview

Course Overview

Corporate brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. The Corporate Branding course will get you started on the road to creating a perfect brand.

Learning Outcomes

By the end of the course, participants will be able to:

  • Define the core concepts of branding and brand identity.
  • Understand the importance of brand strategy and brand positioning.
  • Develop a strong brand message and brand voice.
  • Design a cohesive visual identity for your brand.
  • Implement effective brand marketing strategies.
  • Measure and evaluate brand performance.
  • Learn how to manage brand reputation in a crisis.

Curriculum

Identifying Market Segments and Targets

Positioning The Brand, Product & Services

Creating Brand Equity

Identifying Market Segments and Targets

Bases for Segmenting Consumer Markets

Bases for Segmenting Business Markets

Market Targeting

Effective Segmentation Criteria

Case Study Review


Positioning The Brand, Product & Services

Developing a Brand Positioning

Choosing a Competitive Frame of Reference

Establishing a Brand Positioning

Alternative Approaches to Positioning

Case Study Review


Creating Brand Equity

Defining Brand Equity

Building Brand Equity

Measuring Brand Equity

Devising a Branding Strategy

Customer Equity

Case Study Review

who attends

Right For You

Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

  • Mid- to senior-level executives who manage marketing and branding activities in diverse sectors
  • Working professionals seeking to change career, job or industry to brand management
  • Individuals who meets the programme requirements and intend on becoming brand management expert
  • Entrepreneurs & CEO’s who wants to develop their brand

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Training

The Branding Strategy & Positioning: Eliminating the Competition training approach employs hands-on learning, which imparts the skills required for specific job roles.

Internship & Projects

The Branding Strategy & Positioning: Eliminating the Competition course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

The Branding Strategy & Positioning: Eliminating the Competition course assists participants in securing a job through the development of a professional profile and job prospecting.

teaching team

Meet Your Facilitator(s)

testimonials

What Participants Said

The P&F Experience

Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

The P&F Experience Video

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Classroom

Weekdays

Dates:

16th Jun – 18th Jun, 2025

Days:

Mon – Wed

Time:

8:30am – 3:30pm

Duration:

3 days

Weekends

Contact Us

Virtual

Weekdays

Dates:

16th Jun – 18th Jun, 2025

Days:

Tue & Wed

Time:

8:30am – 3:30pm

Duration:

3 days

Weekends

Contact Us

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

STD

₦260,000

STD +

₦320,000

PRO

₦380,000

PRO +

₦440,000

Standard

₦260,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

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FAQs

Frequently Asked Questions

Branding strategy is a long term plan employed by companies to create an identity in the marketplace. It is the intentional and formal plan employed by a brand to create an image and drive brand perception in the minds of consumers.

The Branding Strategy Course in Nigeria is designed to help participants understand how brands are created to carefully target markets and audiences. The training is done both online and classroom. Online sessions are instructed and live teaching. All sessions are recorded for reference purposes. Participants will be provided with soft copies of all training materials. Upon successful completion of the course will earn an authorized certificate.

There are a number of Brand Strategy job roles with very good salaries in Nigeria. Most sectors in Nigeria require branding strategists from personal branding to corporate and service branding. A brand strategist belongs in any organization and is well paid for their services. These brand strategy job roles cover beginners to experienced positions, they include:

  • Brand Manager
  • Brand Strategis

Get the Best Branding Courses at Piston and Fusion Business Academy which comes with a personify one month mentorship program with the facilitator, CV appraisal showing your recent skills and prospecting job opportunities for application will be sent.


  1. Trainers and facilitators looking to enhance their delivery skills.
  2. Adult educators aiming to make their sessions more engaging.
  3. Professionals interested in helping others achieve their potential.
  4. Individuals aspiring to become skilled facilitators or trainers