The sales landscape is evolving rapidly, with digital transformation reshaping the way businesses engage customers. This course equips sales professionals with the tools, technologies, and strategies needed to enhance sales performance in the digital era. Learn how to integrate automation, AI, data analytics, and digital sales tools to optimize the sales process, improve customer engagement, and drive revenue growth.

By the end of the course, participants will be able to:

• Understand the impact of digital transformation on sales.
• Leverage AI, automation, and CRM tools for sales efficiency.
• Develop sales enablement strategies to align teams and resources.
• Utilize data analytics to improve sales forecasting and decision-making.
• Implement social selling techniques for modern customer engagement.
• Optimize the buyer journey using technology-driven solutions.
• Integrate content marketing with digital sales efforts.
• Adapt to changing customer behaviors in the digital age.

Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

• Sales professionals looking to leverage digital tools for enhanced performance.
• Business leaders and managers overseeing sales teams.
• Marketing and sales enablement professionals.
• Entrepreneurs and business owners seeking digital sales strategies.
• Consultants and professionals interested in sales technology and automation.

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.