Expanding into international markets requires a strategic approach to sales, business development, and cultural adaptation. This course equips participants with the knowledge and skills to enter new markets successfully, build global sales networks, and navigate regulatory and operational challenges. Learn how to identify market opportunities, develop expansion strategies, and execute high-impact sales initiatives across different regions.

By the end of the course, participants will be able to:

• Develop a strategic approach to entering new international markets.
• Identify and evaluate global sales opportunities.
• Navigate cultural, legal, and operational challenges in different regions.
• Build and manage international sales teams and partnerships.
• Understand pricing, distribution, and branding strategies for global success.
• Leverage digital tools for global sales enablement and customer acquisition.
• Adapt negotiation and sales techniques to different cultural contexts.
• Drive revenue growth through strategic international sales execution.

Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

• Business leaders and executives looking to expand internationally.
• Sales and business development professionals targeting global markets.
• Entrepreneurs and startups planning cross-border expansion.
• Export managers and international trade specialists.
• Marketing and strategy professionals involved in global market penetration.

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.