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delivery
Classroom & Virtual
duration
2 days
enrolled students
9,999
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overview
Course Overview
Developing the right marketing strategies over time requires a blend of discipline and flexibility. Firms must stick to a strategy but also constantly improve it. In today’s fast-changing marketing world, identifying the best long-term strategies is crucial—but challenging some of the strategic marketing implications in creating customer value. The Developing Marketing Strategies and Plans course will look at several perspectives on planning and describe how to draw up a formal marketing plan.
Learning Outcomes
By the end of the course, participants will be able to:
- Develop the right marketing strategies to achieve your business goals.
- Identify your target market and understand their needs and wants.
- Develop a marketing mix (product, price, place, and promotion) that is tailored to your target market.
- Create a marketing plan to implement your marketing strategies.
- Measure the effectiveness of your marketing campaigns and make adjustments as needed.
Curriculum
Introduction to Marketing Strategy
Market Research and Analysis
Understanding Your Customers
Developing a Value Proposition
The Marketing Mix (4Ps)
Digital Marketing Strategies
Building Your Marketing Plan
Measuring Marketing Performance
Introduction to Marketing Strategy
What is Marketing Strategy?
Importance of Strategic Marketing in Today’s Business Environment
Setting SMART Marketing Goals and Objectives
Understanding the Marketing Planning Process
Market Research and Analysis
Conducting Market Research: Primary vs Secondary Research Methods
Identifying Customer Needs, Wants, and Pain Points
Competitor Analysis: Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
Market Segmentation, Targeting, and Positioning
Understanding Your Customers
Developing Buyer Personas: Creating Detailed Profiles of Ideal Customers
Customer Journey Mapping: Mapping the Customer Experience
Building Customer Relationships and Brand Loyalty
Developing a Value Proposition
Defining Your Unique Selling Proposition (USP)
Communicating the Value You Deliver to Customers
Crafting Compelling Messaging and Storytelling
The Marketing Mix (4Ps)
Product Strategy: Development, Branding, and Differentiation
Price Strategy: Setting Competitive Prices and Value Pricing
Place Strategy: Distribution Channels and Reaching Your Target Audience
Promotion Strategy: Utilizing the Right Marketing Mix for Visibility
Digital Marketing Strategies
Leveraging Search Engine Optimization (SEO) for Organic Visibility
Utilizing Pay-Per-Click (PPC) Advertising for Targeted Reach
Social Media Marketing: Engaging Your Audience on Different Platforms
Content Marketing: Creating Valuable Content to Attract and Convert Leads
Building Your Marketing Plan
Developing a Comprehensive Marketing Plan with Actionable Steps
Setting Budgets and Allocating Resources for Marketing Activities
Implementing the Marketing Plan and Tracking Progress
Measuring Marketing Performance
Key Performance Indicators (KPIs) for Marketing Success
Measuring ROI and Tracking Campaign Effectiveness
Marketing Analytics Tools and Data-Driven Decision Making
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Experienced individuals who manage marketing strategies activities in diverse fields
- Working professionals seeking to change career, job or industry to marketing related field
- Individuals who meets the requirements and intend on starting a career in marketing
- Mid to senior-level executives in any sector
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Developing Marketing Strategies & Plans: Increasing Your Market Share training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Developing Marketing Strategies & Plans: Increasing Your Market Share course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Developing Marketing Strategies & Plans: Increasing Your Market Share course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
27th Mar – 28th Mar, 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
27th Mar – 28th Mar, 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
FAQs
Frequently Asked Questions
Marketing Strategy is the long-term, overarching plan that guides a company's marketing efforts. It outlines the target market, marketing objectives, key messages, and the channels through which the company will reach its desired customers.
Developing effective marketing strategies is crucial for businesses because it provides a clear roadmap for marketing activities, ensuring that all efforts are aligned towards common goals, helps businesses to understand their target audience and their needs and preferences, enables businesses to differentiate themselves from competitors and build a strong brand identity, allows for the efficient allocation of marketing resources and budgets, helps businesses to adapt to changing market conditions and customer expectations, and provides a framework for measuring and evaluating the effectiveness of marketing campaigns.
This course will cover a wide range of topics related to marketing strategy development, including marketing planning process and its key stages, market research and competitive analysis, target market segmentation and positioning, setting SMART marketing objectives, developing marketing mix strategies (product, price, place, promotion), creating a marketing budget and allocating resources, implementing and monitoring marketing plans, evaluating marketing performance and making adjustments, and emerging trends in marketing strategy, such as digital marketing and content marketing.
This course is beneficial for a wide range of individuals, including marketing managers and specialists, business owners and entrepreneurs, product managers, sales and marketing professionals, and anyone involved in marketing decision-making.
By attending this course, participants can expect to develop a strong understanding of marketing strategy principles and best practices, learn how to conduct market research and analyze competitive landscapes, develop and implement effective marketing plans that align with business objectives, improve their ability to set SMART marketing goals and track progress, enhance their strategic thinking and decision-making skills, gain valuable insights into emerging trends in marketing, and develop the skills to adapt marketing strategies to changing market conditions.
