Developing Pricing strategies communicates the company’s intended value positioning of its product or brand. A well-designed and marketed product can still command a price premium and reap big profits. But new economic realities have caused many consumers to reevaluate what they are willing to pay for products and services, and companies have had to carefully review their pricing strategies as a result.

The Developing Pricing Strategies course will help and answer the following questions; How do consumers process and evaluate prices and How should a company set and adapt prices for products or services.

By the end of the course, participants will be able to:

• Understand the concept of pricing and its role in a business's success.

• Analyze customer behavior and market trends to develop effective pricing strategies.

• Apply different pricing models, such as cost-plus pricing, value pricing, and competitive pricing.

• Implement pricing strategies across different product lines and market segments.

• Evaluate the effectiveness of pricing strategies and make adjustments as needed.

• Negotiate pricing with customers and suppliers.

• Develop pricing strategies that are aligned with the overall marketing mix.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

• Experienced individuals who manage pricing strategies activities in diverse fields

• Working professionals seeking to change career, job or industry to marketing related field

• Individuals who meets the requirements and intend on starting a career in marketing

• Mid to senior-level executives in any sector

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.