Module 1: Digital Marketing Fundamentals & Tools Setup

Overview of Digital Marketing Channels (SEO, SEM, Social, Email, Display)

Core Concepts and Terminology

Setting up Google Analytics Account

Setting up Google Ads Account

Creating Social Media Business Profiles (e.g., Facebook, Instagram, LinkedIn)

Choosing and Setting up a Basic Email Marketing Platform

Platform Interface Navigation Basics

Introduction to Tracking Pixels and UTM Parameters

Module 2: Basic SEO Setup & On-Page Implementation

Introduction to Search Engine Optimization (SEO)

Basic Keyword Research Techniques

Implementing On-Page SEO: Title Tags, Meta Descriptions, Header Tags (H1, H2), Image Alt Text

Setting up Google Search Console: Verification and Sitemap Submission

Understanding Basic Website Structure for SEO

Module 3: Setting Up SEM Search Campaigns

Introduction to Search Engine Marketing (SEM/PPC)

Keyword Research for Google Ads

Google Ads Account Structure: Campaigns, Ad Groups, Keywords

Writing Effective Text Ads (Headlines, Descriptions)

Setting Bids (Manual CPC, Basic Automated) and Daily Budgets

Understanding Keyword Match Types (Broad, Phrase, Exact)

Setting up Basic Conversion Tracking

Module 4: Setting Up Social Media Presence & Basic Ads

Choosing the Right Social Media Platforms

Creating and Optimizing Business Profiles/Pages

Developing a Simple Content Calendar

Scheduling Initial Posts (Native tools or basic schedulers)

Introduction to Paid Social Advertising

Setting up Basic Ad Campaigns (Boosted Posts, Traffic/Engagement Objectives)

Basic Audience Targeting (Location, Demographics, Core Interests)

Module 5: Setting Up Email Marketing Campaigns

Introduction to Email Marketing & Opt-In Strategies

Building an Initial Email List (Forms, Landing Pages)

Using Email Platform Templates for Basic Design

Setting up and Sending Broadcast Email Campaigns

Basic List Segmentation (e.g., by sign-up source, interest)

Module 6: Setting Up Basic Display Campaigns

Understanding Display Advertising & Networks (GDN)

Common Display Ad Formats (Image, Responsive)

Setting up a Basic Google Display Network (GDN) Campaign

Basic Targeting Options (Topics, Interests, Demographics)

Module 7: Introduction to Campaign Monitoring

Accessing Reports in Google Analytics, Google Ads, Social Platforms, Email Platforms

Identifying Key Setup Metrics: Impressions, Clicks, CTR, Opens, Open Rate, Basic Conversions

How to Check if Campaigns are Active and Spending Budget

Understanding Basic Performance Indicators