Digital Marketing Specialist
overview
Course Overview
Building upon foundational setup skills, the Digital Marketing Specialist course delves into campaign optimization, advanced techniques, and data-driven analysis. Participants will learn how to refine existing campaigns, leverage sophisticated platform features, and utilize analytics to significantly improve performance and achieve strategic marketing objectives. This course is ideal for those aiming for specialist or management roles within digital marketing.
Learning Outcomes
By the end of the Digital Marketing Specialist course, participants will be able to:
- Execute advanced SEO strategies, including technical audits, off-page fundamentals, and content optimization.
- Optimize SEM campaigns using advanced bidding, A/B testing, sophisticated targeting, and performance data analysis.
- Develop and manage advanced social media advertising campaigns and strategies, focusing on optimization and ROI.
- Implement complex email marketing automation, segmentation, personalization, and deliverability optimization techniques.
- Apply advanced display/programmatic advertising tactics, including remarketing and sophisticated targeting methods.
- Develop integrated digital strategies, utilize advanced analytics for cross-channel insights, create insightful reports, and present actionable recommendations.
Curriculum
Module 1: Advanced SEO Optimization & Strategy
Advanced Keyword Analysis: Intent Mapping, Gap Analysis, Competitor Research
Technical SEO Audits: Site Speed Optimization, Mobile-Friendliness, Schema Markup Implementation
Off-Page SEO Fundamentals: Link Building Strategies & Tactics
Content Optimization for SEO & User Experience
Advanced Google Search Console Analysis & Reporting
Local SEO Optimization Techniques
Module 2: SEM Campaign Optimization & Advanced Features
Advanced Bidding Strategies: Target CPA, Target ROAS, Enhanced CPC
A/B Testing Methodology: Ad Copy, Landing Pages, Bidding Strategies
Maximizing Ad Extensions: Sitelinks, Callouts, Structured Snippets, etc.
Advanced Targeting: Negative Keywords, Audience Targeting (RLSA, Similar Audiences, In-Market), Demographics
Optimizing for Quality Score
Analyzing Performance Data for Optimization (Search Terms Report, Auction Insights)
Introduction to Other Campaign Types: Shopping, Video, Performance Max Concepts
Module 3: Social Media Advertising Optimization & Strategy
Platform-Specific Content Strategies (Facebook, Instagram, LinkedIn, etc.)
Advanced Paid Social Campaigns: Conversion, Lead Generation, Catalog Sales Objectives
Custom Audiences & Lookalike Audiences
Ad Creative & Copy Optimization Best Practices
Community Management & Social Listening Tools/Techniques
Advanced Social Media Analytics & ROI Reporting
Influencer Marketing Concepts
Module 4: Email Marketing Automation & Optimization
Advanced Segmentation & Personalization Tactics
Designing Automated Workflows: Lead Nurturing, Re-engagement, Post-Purchase, Cart Abandonment
A/B Testing Email Components: Subject Lines, Sender Name, Content, CTAs, Send Times
Deliverability Best Practices & Monitoring
Email Funnel Analysis & Conversion Rate Optimization (CRO)
CRM & Email Platform Integration Basics
Module 5: Display & Programmatic Advertising Optimization
Advanced Display Targeting: Affinity, In-Market, Custom Intent, Placement Targeting
Ad Formats: Responsive Display Ads, Introduction to Rich Media & Video Ads
Remarketing Strategies & List Building
Optimizing Bids, Placements, and Frequency Capping
Introduction to Programmatic Advertising Concepts & DSPs/SSPs
Module 6: Integrated Campaign Planning & Optimization
Developing Integrated Strategies Across Channels
Creating Measurement Plans: KPIs, ROI Calculation, Goal Setting
Cross-Channel Analytics & Insights
Dynamic Budget Allocation Strategies
Forecasting & Performance Reporting for Strategy Refinement
Module 7: Advanced Digital Analytics & Reporting
Advanced Google Analytics Configuration: Custom Dimensions/Metrics, Enhanced Ecommerce Tracking Basics, Custom Segments
Understanding Attribution Models (First-Click, Last-Click, Linear, Time Decay, Data-Driven)
User Behavior Flow Analysis & Funnel Visualization
Creating Custom Dashboards & Reports (Google Analytics, Looker Studio/Google Data Studio)
Data Visualization Best Practices
Presenting Actionable Insights & Recommendations to Stakeholde
who attends
Right For You
Participants should have minimum of 1-2 years of hands-on digital marketing experience OR completion of a foundational digital marketing course or equivalent experience.
Demonstrable understanding of basic digital marketing concepts and platform setup.
Strong analytical skills and comfort working with data are recommended.
Access to a computer and reliable internet connection.
Requirements:
- Digital Marketers with foundational experience seeking to advance their skills (e.g., Digital Marketing Executives, Junior Specialists).
- Individuals who have completed a foundational digital marketing course or possess equivalent practical setup experience.
- Marketing professionals responsible for managing and optimizing digital campaigns.
- Analysts looking to specialize in digital marketing performance and strategy.
- Business owners or managers seeking to implement more sophisticated digital marketing strategies.
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Digital Marketing Specialist training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Digital Marketing Specialist course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Digital Marketing Specialist course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
Ebenezer Oyichi
Lead Partner • Nigeria
Degree in Electrical Engineering; Degree in Computer Engineering; Business Management qualification from the London School of Business Administration;
Ebenezer Oyichi is a skilled digital marketing expert with a background in Electrical/Computer Engineering and Business Management from the London School of Business Administration. He has trained over 20,500 individuals across various sectors, including leading Facebook’s online safety initiative for 4,000 people, Google’s digital skills project for 15,000 Nigerians, and training 1,000 science teachers in Lagos. Specializing in digital marketing, content marketing, SEO, PPC, social media management, and website development, Ebenezer is also the Lead Partner at Zera Digital Limited and serves on the advisory boards of Rock Haven Network USA and Digital Marketing Piston. His extensive expertise and passion for digital education make him a key figure in empowering others for success in the digital space.
Michael Iniobong
Trainer • Nigeria
Biochemistry (B.Sc.);
Michael Iniobong is a marketing expert with a unique background in Biochemistry, leveraging his passion for strategy and influence to excel in the marketing world. He specializes in crafting winning brand strategies, content marketing, SEO, and social media, with a proven track record of driving business growth. Michael has successfully positioned brands like Simba/Luminous as leaders in their industries, exceeding sales targets, launching innovative campaigns, and using data-driven strategies to optimize results. As an inspirational trainer at a business school, he empowers students with the knowledge and skills to become future marketing leaders, guiding them through the ever-evolving business landscape.
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
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What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
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Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
https://www.pistonandfusion.org/enrol-now?type=individual&course=digital-marketing-specialist
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We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
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