Our Certificate in Digital Marketing course has been designed to take you through the online marketing assets, tools, and methods. This is to help individuals and businesses improve their value proposition. It is also to help them achieve their marketing and business goals. The course is totally practical, as real-life case studies are always used to explain concepts in class. As the future gets nearer, everything and everyone is going digital. As a result of this, it is very crucial for everyone who will be in any sort of business to learn Digital Marketing. It is also one of the most valuable skills in the market today.
By the end of the course, participants will be able to:
Introduction to Digital Marketing
What is Digital Marketing?
Digital Marketing Vs. Traditional Marketing
Trends, Stats & Opportunities
Introduction to Digital Marketing Tools & Techniques
Digital marketing Campaign planning & strategy
Planning Online Business Strategy
Market Segmentation, Targeting
Selected Market, Product Positioning
Marketing Model & Stages
Introduction to Websites
Search Engines
Introduction to Search Engines
Search Engine Optimization
Search Engine Marketing
Display Advertising
Responsive Ads
Image Ads
Video Ads
Email Marketing
Email Marketing Basics
Email Marketing Options
Crafting Marketing Emails
Managing Email Campaigns
Measuring Results
Social Media Marketing
Social Media Basics
Social Media Sites
Setting Goals for Social Media
Getting on Social Media
Setting up Campaigns Facebook, Instagram & LinkedIn
Content Marketing
Introduction to content marketing
Content marketing – audience segmentation
Choosing content format
Writing for online audience
Promote your content
Measuring results
Analytics
What is web analytics
Tracking goals with web analytics
Web analytics and organic search
Web analytics and SEM
Breaking down data for insight
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Lead Partner • Nigeria
Degree in Electrical Engineering; Degree in Computer Engineering; Business Management qualification from the London School of Business Administration;
Ebenezer Oyichi is a skilled digital marketing expert with a background in Electrical/Computer Engineering and Business Management from the London School of Business Administration. He has trained over 20,500 individuals across various sectors, including leading Facebook’s online safety initiative for 4,000 people, Google’s digital skills project for 15,000 Nigerians, and training 1,000 science teachers in Lagos. Specializing in digital marketing, content marketing, SEO, PPC, social media management, and website development, Ebenezer is also the Lead Partner at Zera Digital Limited and serves on the advisory boards of Rock Haven Network USA and Digital Marketing Piston. His extensive expertise and passion for digital education make him a key figure in empowering others for success in the digital space.
Trainer • Nigeria
Biochemistry (B.Sc.);
Michael Iniobong is a marketing expert with a unique background in Biochemistry, leveraging his passion for strategy and influence to excel in the marketing world. He specializes in crafting winning brand strategies, content marketing, SEO, and social media, with a proven track record of driving business growth. Michael has successfully positioned brands like Simba/Luminous as leaders in their industries, exceeding sales targets, launching innovative campaigns, and using data-driven strategies to optimize results. As an inspirational trainer at a business school, he empowers students with the knowledge and skills to become future marketing leaders, guiding them through the ever-evolving business landscape.
Trainer • Nigeria
MSc in Digital Marketing and Business Transformation; ACIM; PMI;
Arthur Marcus Obiene is a seasoned digital marketing professional with an MSc in Digital Marketing and Business Transformation, alongside a strong background in Sociology. He is a certified ACIM and PMI professional with expertise in Digital Marketing, Brand Marketing, E-commerce, and Communications. Arthur has successfully led campaigns that drove e-commerce growth, revitalized brands, and implemented content marketing strategies that increased traffic and user engagement. He has also demonstrated exceptional crisis management skills, protecting brand reputations in challenging situations. Passionate about digital marketing, Arthur inspires and empowers others as a trainer, combining practical experience with a commitment to excellence, making him a sought-after mentor for aspiring digital marketers.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
7th Jul – 11th Jul, 2025
As of Sat May 17 2025
Mon – Fri
8:30am – 3:30pm
5 days
7th Jun – 5th Jul, 2025
As of Sat May 17 2025
Sat
8:30am – 3:30pm
5 weeks
7th Jul – 11th Jul, 2025
As of Sat May 17 2025
Mon – Fri
8:30am – 3:30pm
5 days
7th Jun – 5th Jul, 2025
As of Sat May 17 2025
Sat
8:30am – 3:30pm
5 weeks
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Virtual Only
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Virtual Only
3 Months
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CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Classroom & Virtual
Print & PDF
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Teabreak & Lunch
Souvenir
Notepad & Pen
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Classroom & Virtual
Print & PDF
Print & PDF
3 Months
Tea Break & Lunch
Souvenir
Notepad & Pen
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=digital-marketing-strategy-and-planning-increase-your-sales-and-brand-awarenessWe help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.