Digital Sales: Leads Generation and Closing
overview
Course Overview
The Digital Sales: Leads Generation and Closing Course is designed to help sales managers and representatives leverage digital channels to generate leads, build relationships, and close sales. This is a hands-on training session that would feature lots of group discussions, case studies, and real-world examples. At the end of the training, participants learn how to leverage digital marketing channels, optimize sales funnels, build relationships with online prospects, and close deals in the digital space.
Learning Outcomes
Understand the impact of digital transformation on sales processes and how to leverage digital channels to generate leads, build relationships, and close sales.
- Identify and understand your target audience in the digital space.
- Create buyer personas and map customer journeys to develop an effective digital sales strategy and set objectives.
- Integrate digital marketing tactics like SEO, SEM, social media, and email marketing to generate leads and support sales efforts.
- Optimize your online presence through professional social media profiles and content creation to establish thought leadership and expand your reach.
- Prospect and qualify online leads using social selling techniques.
- Develop effective communication skills to nurture leads and convert them into paying customers.
- Apply negotiation and closing techniques to secure deals in the digital space.
- Measure and analyze the performance of your digital sales campaigns to optimize your strategy for better results.
Curriculum
Introduction to Digital Sales
Understanding the impact of digital transformation on sales processes
Overview of digital sales channels and their benefits
Key trends and emerging technologies shaping the digital sales landscape
Digital Sales Fundamentals
Identifying and understanding the target audience in the digital space
Creating buyer personas and mapping customer journeys
Developing an effective digital sales strategy and setting objectives
Digital Marketing for Sales Professionals
Overview of digital marketing channels (SEO, SEM, social media, email marketing)
Integrating digital marketing tactics to generate leads and support sales efforts
Aligning marketing and sales activities for maximum impact
Building an Effective Online Presence
Optimizing personal and professional digital profiles (LinkedIn, social media)
Establishing thought leadership through content creation and sharing
Leveraging online networks and communities to expand reach and influence
Prospecting and Lead Generation in the Digital Space
Techniques for identifying and qualifying online leads
Leveraging social selling to engage with prospects and build relationships
Utilizing automation tools and CRM systems to streamline prospecting processes
Digital Sales Funnels and Conversion Optimization
Designing and optimizing digital sales funnels for maximum conversions
Implementing lead nurturing strategies to move prospects through the sales funnel
Tracking and analyzing key performance indicators (KPIs) for continuous improvement
Effective Communication and Relationship Building Online
Strategies for effective communication in the digital sales environment
Building rapport and trust through personalized online interactions
Leveraging virtual meetings, webinars, and presentations to engage prospects and customers
Customer Retention and Relationship Management
Strategies for fostering long-term customer relationships in the digital space
Leveraging digital channels for post-sales support and upselling/cross-selling
Implementing customer success programs to drive customer loyalty and advocacy
Ethical and Legal Considerations in Digital Sales
Understanding privacy and data protection regulations in the digital sales context
Adhering to ethical standards and best practices in digital selling
Managing online reputation and handling potential challenges or controversies
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Sales managers and sales representatives
- Working professionals seeking to change career, job, or industry to sales related field
- Individuals who meet the requirements and intend on starting a career in sales
- Mid to senior-level executives in any sector
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Digital Sales: Leads Generation and Closing training approach employs hands-on learning, which imparts the skills required for specific job roles
Internship & Projects
The Digital Sales: Leads Generation and Closing course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Digital Sales: Leads Generation and Closing course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
Adeola Badmus
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
Hope Okunmahie
Head of Career & Business Advisory • Nigeria
B.Sc. in Accounting; Diploma in Professional Marketing; MDS certification; CIM (Member of the Chartered Institute of Marketing).
Hope Okunmahie is the Head of Career & Business Advisory at Piston & Fusion Business Academy, with a B.Sc. in Accounting, a Diploma in Professional Marketing, and certifications from MDS and CIM. With a strong foundation in finance and marketing, she has a proven track record of helping sales teams across various industries achieve increased revenue and business growth. Beyond teaching, Hope is a dedicated volunteer mentor on Micro Mentor, offering career advice and guidance. Her expertise in developing marketing strategies, business plans, and optimizing processes empowers individuals and businesses to unlock their full potential and succeed in the evolving business landscape.
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
29th Sep – 30th Sep, 2025
As of Fri Feb 21 2025
Days:
Mon & Tue
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
29th Sep – 30th Sep, 2025
As of Fri Feb 21 2025
Days:
Mon & Tue
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
fees
What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Standard
₦120,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
-
Perks
-
-
Additional Services
-
-
Standard Plus
₦150,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
3 Months
Refreshment
-
Perks
-
-
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Professional
₦170,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
Teabreak & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
-
-
Professional Plus
₦200,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Print & PDF
Mentorship
3 Months
Refreshment
Tea Break & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
apply now
Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
https://www.pistonandfusion.org/enrol-now?type=individual&course=digital-sales-leads-generation-and-closing
Request a Proposal
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=digital-sales-leads-generation-and-closingcontact us
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