Sales Enablement & Digital Transformation: Leading in the Digital Age
overview
Course Overview
The sales landscape is evolving rapidly, with digital transformation reshaping the way businesses engage customers. This course equips sales professionals with the tools, technologies, and strategies needed to enhance sales performance in the digital era. Learn how to integrate automation, AI, data analytics, and digital sales tools to optimize the sales process, improve customer engagement, and drive revenue growth.
Learning Outcomes
By the end of the course, participants will be able to:
- Understand the impact of digital transformation on sales.
- Leverage AI, automation, and CRM tools for sales efficiency.
- Develop sales enablement strategies to align teams and resources.
- Utilize data analytics to improve sales forecasting and decision-making.
- Implement social selling techniques for modern customer engagement.
- Optimize the buyer journey using technology-driven solutions.
- Integrate content marketing with digital sales efforts.
- Adapt to changing customer behaviors in the digital age.
Curriculum
Introduction to Sales Enablement & Digital Transformation
The evolution of sales in the digital era
Key drivers of digital transformation
The role of sales enablement in modern business
Leveraging Technology for Sales Success
CRM systems and sales automation tools
AI and machine learning in sales
Digital engagement platforms and chatbots
Sales Enablement Strategies
Aligning sales and marketing for optimal performance
Content-driven sales strategies
Training and coaching for digital sales success
Data-Driven Sales & Analytics
Using data to enhance sales decision-making
Forecasting and sales pipeline management
Personalization and customer insights
Social Selling & Customer Engagement
Leveraging LinkedIn and other digital platforms for sales
The role of storytelling and video content in sales
Building trust and credibility in digital interactions
who attends
Right For You
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Sales professionals looking to leverage digital tools for enhanced performance.
- Business leaders and managers overseeing sales teams.
- Marketing and sales enablement professionals.
- Entrepreneurs and business owners seeking digital sales strategies.
- Consultants and professionals interested in sales technology and automation.
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Sales Enablement & Digital Transformation training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Sales Enablement & Digital Transformation course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Sales Enablement & Digital Transformation course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
Adeola Badmus
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
Hope Okunmahie
Head of Career & Business Advisory • Nigeria
B.Sc. in Accounting; Diploma in Professional Marketing; MDS certification; CIM (Member of the Chartered Institute of Marketing).
Hope Okunmahie is the Head of Career & Business Advisory at Piston & Fusion Business Academy, with a B.Sc. in Accounting, a Diploma in Professional Marketing, and certifications from MDS and CIM. With a strong foundation in finance and marketing, she has a proven track record of helping sales teams across various industries achieve increased revenue and business growth. Beyond teaching, Hope is a dedicated volunteer mentor on Micro Mentor, offering career advice and guidance. Her expertise in developing marketing strategies, business plans, and optimizing processes empowers individuals and businesses to unlock their full potential and succeed in the evolving business landscape.
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Contact Us
Weekends
Contact Us
Virtual
Weekdays
Contact Us
Weekends
Contact Us
fees
What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
apply now
Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
https://www.pistonandfusion.org/enrol-now?type=individual&course=sales-enablement-and-digital-transformation
Request a Proposal
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=sales-enablement-and-digital-transformationcontact us
Want to Get in Touch?
Individual
Get Free Career Counselling
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
Corporate
Get Free L&D Plan
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.