In today’s fast-changing business environment, marketing leaders must be strategic thinkers who drive innovation, competitive advantage, and business growth. This course equips participants with the skills and knowledge to lead marketing teams, develop data-driven strategies, and navigate the complexities of modern markets. Attendees will learn how to align marketing initiatives with corporate strategy, leverage digital transformation, and optimize performance through leadership excellence.

By the end of the course, participants will be able to:

• Develop and implement strategic marketing plans aligned with business goals

• Lead marketing teams effectively in a dynamic and competitive landscape

• Leverage data analytics for strategic decision-making

• Drive digital transformation and innovation in marketing

• Optimize brand positioning and market differentiation

• Enhance customer engagement and retention strategies

• Measure marketing performance and ROI to maximize impact

Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

• Senior marketing executives and directors
• Business leaders responsible for marketing strategy
• Entrepreneurs and business owners looking to strengthen their market position
• Mid-level marketing professionals aspiring to leadership roles
• Professionals in branding, advertising, and business development

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor