In today’s fast-changing business environment, marketing leaders must be strategic thinkers who drive innovation, competitive advantage, and business growth. This course equips participants with the skills and knowledge to lead marketing teams, develop data-driven strategies, and navigate the complexities of modern markets. Attendees will learn how to align marketing initiatives with corporate strategy, leverage digital transformation, and optimize performance through leadership excellence.
By the end of the course, participants will be able to:
The Role of Strategic Leadership in Marketing
Understanding the strategic function of marketing leadership
Leadership styles and their impact on marketing performance
Building a vision-driven marketing organization
Developing a Strategic Marketing Plan
Setting strategic marketing goals and objectives
Competitive analysis and market positioning
Integrated marketing communication strategies
Data-Driven Marketing Strategy
Using data and analytics to drive strategic decisions
Customer insights, segmentation, and predictive analytics
Marketing performance measurement and optimization
Innovation and Digital Transformation in Marketing
Leveraging emerging technologies for marketing success
Digital disruption and adapting to new trends
AI, automation, and personalization in marketing leadership
Brand Leadership and Competitive Advantage
Developing strong brand equity and differentiation
Customer experience strategies for brand loyalty
Crisis management and reputation leadership
Leading and Managing High-Performing Marketing Teams
Organizational culture and team dynamics in marketing
Effective communication and stakeholder management
Change management and leadership in evolving markets
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
4th Aug – 6th Aug, 2025
As of Sat May 17 2025
Mon – Wed
8:30am – 3:30pm
3 days
Contact Us
4th Aug – 6th Aug, 2025
As of Sat May 17 2025
Mon – Wed
8:30am – 3:30pm
3 days
Contact Us
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Virtual Only
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Virtual Only
3 Months
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CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Classroom & Virtual
Print & PDF
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Teabreak & Lunch
Souvenir
Notepad & Pen
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Classroom & Virtual
Print & PDF
Print & PDF
3 Months
Tea Break & Lunch
Souvenir
Notepad & Pen
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=strategic-marketing-leadershipWe help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.