Technical Sales for Tech Professionals
overview
Course Overview
Technical Sales training for tech sales professionals, sales engineers in the technology, software and automation industry, is a course designed to impart the skills, techniques and strategies for prospecting, qualifying and closing sales in the technology industry. This course is suitable for professionals who sell tech products or solutions, such as hardware, software, web based applications, and instrumentation equipment. On completion of the tech sales course participants who meet the assessment requirements will be awarded a nationally recognised technical sales certification that confers the status of a Technical Sales Expert.
Learning Outcomes
By the end of the course, participants will be able to:
Understand the fundamentals of technical sales and its role in the technology industry.
Develop the skills required to identify and qualify technical leads.
Learn effective communication strategies to explain complex technical concepts to non-technical audiences.
Master product demonstrations and presentations to showcase the value proposition of technical solutions.
Develop strong negotiation skills to close deals and secure contracts.
Understand the different types of technical sales roles and career paths.
Gain insights into the latest trends and technologies in technical sales.
Curriculum
Introduction to Technical Sales
What is Technical Sales
Roles and Responsibilities of a Technical Sales professional
Professional Conduct
Introduction to Prospects and Customers
The Sales Process
Sales Funnel
Prospect Status
Stages in the Sales Cycle
Timing of the Sales Cycle
The Technology Life Cycle
The Technology Life Cycle
Sales Consultant Types
Sales Environments
Understanding the Buyer
Prospect Roles
How Buyer Approaches Your Product
Who Makes the Call?
Working with the Buyers
The Technology Adoption Cycle and The Classes of Buyers
Demos, Presentations, and Proof of Concept
Feature Benefit Selling
Mastering the Demo
Qualifications and Planning for Presentations and Demonstrations
Making Effective Technical Sales Presentations
Delivering Effective Product Demonstrations
Strategies, Evaluation and Best Practices
Managing Product Evaluation
Handling Objections
Responding to RFIs
Working the Installed Based and Alternative Sales Channels
Working the Competition
Managing Prospect Types
Best Practices
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Individual in technical sales related roles: Technical Sales Executive, Technical Sales Engineer
- Organizations in the technology industry who seek to improve the competence and skills of sales professionals or new sales recruits
- Individuals seeking to move to the technology industry, but looking to distinguish themselves from other sales professionals
- Individuals who aspire to get jobs in Technical Sales roles
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Technical Sales for Tech Professionals training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Technical Sales for Tech Professionals course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Technical Sales for Tech Professionals course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
Adeola Badmus
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
Hope Okunmahie
Head of Career & Business Advisory • Nigeria
B.Sc. in Accounting; Diploma in Professional Marketing; MDS certification; CIM (Member of the Chartered Institute of Marketing).
Hope Okunmahie is the Head of Career & Business Advisory at Piston & Fusion Business Academy, with a B.Sc. in Accounting, a Diploma in Professional Marketing, and certifications from MDS and CIM. With a strong foundation in finance and marketing, she has a proven track record of helping sales teams across various industries achieve increased revenue and business growth. Beyond teaching, Hope is a dedicated volunteer mentor on Micro Mentor, offering career advice and guidance. Her expertise in developing marketing strategies, business plans, and optimizing processes empowers individuals and businesses to unlock their full potential and succeed in the evolving business landscape.
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
31th Jul – 1st Aug, 2025
As of Fri Feb 21 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
31th Jul – 1st Aug, 2025
As of Fri Feb 21 2025
Days:
Thu & Fri
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
fees
What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Standard
₦120,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
-
Perks
-
-
Additional Services
-
-
Standard Plus
₦150,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
3 Months
Refreshment
-
Perks
-
-
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Professional
₦170,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
Teabreak & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
-
-
Professional Plus
₦200,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Print & PDF
Mentorship
3 Months
Refreshment
Tea Break & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
apply now
Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
https://www.pistonandfusion.org/enrol-now?type=individual&course=technical-sales-for-tech-professionals
Request a Proposal
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=technical-sales-for-tech-professionalscontact us
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