Selling is a skill area in which you never stop learning. Virtually everybody in sales today sells over the phone at least part of the time, but is it time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. The telephone can supplement, enhance and sometimes replace other means of marketing and selling, and it can dramatically increase your sales success. This Telemarketing workshop will help develop your communication, persuasion and negotiation skills so that every sales call is personalized to each prospect and each situation.
By the end of the course, participants will be able to:
Introduction to Telemarketing
What is Telemarketing and Its Benefits?
The Telemarketing Landscape in Today’s Business Environment
Setting SMART Goals for Telemarketing Campaigns
Ethical Considerations and Telemarketing Regulations
Prospecting and Lead Generation
Identifying Ideal Customer Profiles (ICPs)
Building Targeted Prospect Lists
Utilizing Various Lead Generation Techniques (Online Databases, Referrals, Industry Events)
Qualifying Leads and Prioritization Strategies
Mastering Telephone Communication
Overcoming Call Anxiety and Building Confidence
Effective Call Opening Techniques and Greetings
Active Listening Skills and Building Rapport
Professional Telephone Etiquette and Phone Presence
Developing Telemarketing Scripts and Presentations
Introduction to Telemarketing Script Writing
Crafting Engaging and Informative Sales Pitches
Highlighting Value Propositions and Benefits
Adapting Scripts to Different Customer Situations
Practice Calls and Role-playing Exercises
Handling Objections and Closing the Sale
Identifying Common Telemarketing Objections
Utilizing Objection Handling Techniques (The Listen-Acknowledge-Respond-Solution (LARS)
Method)
Building Value and Overcoming Resistance
Effective Closing Techniques for Appointments and Sales
Follow-up and Relationship Building
Importance of follow-up in telemarketing and sales
Building long-term relationships with prospects and customers
Leveraging CRM systems and tools for effective follow-up
Personalized Telemarketing Plan (Project)
Assessing current telemarketing practices and identifying areas for improvement
Creating a personalized telemarketing plan for achieving sales targets
Setting goals, objectives, and timelines for implementation
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Senior Project Consultant • Nigeria
PhD Marketing; MSc Marketing; PSM I II and III;
Dr. Adeola Badmus is a seasoned marketing expert with a PhD and MSc in Marketing. He has a successful track record in brand development, project management, and digital marketing. He has held leadership positions at Fusion Versity and has been a consultant at Piston & Fusion Business Academy. Currently, he is a faculty member at a business school, where he shares his knowledge and experience with aspiring business leaders.
Head of Career & Business Advisory • Nigeria
B.Sc. in Accounting; Diploma in Professional Marketing; MDS certification; CIM (Member of the Chartered Institute of Marketing).
Hope Okunmahie is the Head of Career & Business Advisory at Piston & Fusion Business Academy, with a B.Sc. in Accounting, a Diploma in Professional Marketing, and certifications from MDS and CIM. With a strong foundation in finance and marketing, she has a proven track record of helping sales teams across various industries achieve increased revenue and business growth. Beyond teaching, Hope is a dedicated volunteer mentor on Micro Mentor, offering career advice and guidance. Her expertise in developing marketing strategies, business plans, and optimizing processes empowers individuals and businesses to unlock their full potential and succeed in the evolving business landscape.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
25th Aug – 26th Aug, 2025
As of Sun Jun 22 2025
Mon & Tue
8:30am – 3:30pm
2 days
Contact Us
25th Aug – 26th Aug, 2025
As of Sun Jun 22 2025
Mon & Tue
8:30am – 3:30pm
2 days
Contact Us
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class
Virtual Only
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Virtual Only
3 Months
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CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
Classroom & Virtual
Print & PDF
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Teabreak & Lunch
Souvenir
Notepad & Pen
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Classroom & Virtual
Print & PDF
Print & PDF
3 Months
Tea Break & Lunch
Souvenir
Notepad & Pen
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
Are you a corporate client looking to upskill your team?
To register multiple employees for our courses, please fill out this form to request a proposal.
We’ll provide you with a detailed quote, outlining the costs and benefits of your chosen courses. Once approved, we’ll generate an invoice for payment.
Let’s elevate your team's skills together!
https://www.pistonandfusion.org/enrol-now?type=corporate&course=telemarketingWe help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.