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Classroom & Virtual
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enrolled students
9,999
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overview
Course Overview
This Brand Coordinator course equips participants with foundational knowledge of branding principles and the practical skills needed to support brand activities effectively. Focus is placed on understanding brand identity, assisting with strategy setup, ensuring consistency in communications, managing basic brand assets, and performing tasks common in entry-level branding or marketing support roles.
Learning Outcomes
By the end of the Brand Coordinator course, participants will be able to:
- Define core branding concepts and understand the importance of brand identity elements.
- Review brand guidelines and identify consistent versus inconsistent brand applications.
- Support brand strategy setup by gathering basic audience/competitor information.
- Assist in executing brand communications according to guidelines and help manage content.
- Understand the importance of a consistent brand experience across key touchpoints.
- Support basic brand monitoring, asset management, and understand basic trademark usage.
Curriculum
Module 1: Branding Fundamentals Setup
Module 2: Setting Up Brand Identity Understanding
Module 3: Supporting Brand Strategy Setup
Module 4: Setting Up Brand Communication Support
Module 5: Supporting Brand Experience Setup
Module 6: Setting Up Basic Brand Monitoring
Module 7: Setting Up Brand Asset Management
Module 1: Branding Fundamentals Setup
Key Terms: Brand, Brand Identity, Brand Image, Brand Equity, Target Audience
Importance of Branding for Business Success
Tangible & Intangible Brand Elements
Recognizing Different Types of Brands (Corporate, Product, Personal, etc.)
Module 2: Setting Up Brand Identity Understanding
Role of Core Identity Elements: Name, Logo, Tagline, Color Palette, Typography, Basic Brand Voice
Reviewing and Understanding Existing Brand Guidelines
Identifying Consistent vs. Inconsistent Brand Application Examples
Module 3: Supporting Brand Strategy Setup
Concept of Brand Positioning & Value Proposition
Assisting in Gathering Basic Target Audience Information
Assisting in Gathering Basic Competitor Information
Understanding the Brand's Core Message
Module 4: Setting Up Brand Communication Support
Identifying Various Brand Communication Channels (Social Media, Website, Ads, PR, Events)
Assisting in Executing Marketing Tasks According to Brand Guidelines
Helping Gather Content (Images, Text) for Brand Communications
Setting up Basic Tracking for Brand Mentions (e.g., Google Alerts)
Module 5: Supporting Brand Experience Setup
Identifying Key Customer Touchpoints (Website, Social Media, Customer Service, Packaging, etc.)
Understanding the Importance of a Consistent Brand Experience
Module 6: Setting Up Basic Brand Monitoring
Understanding Basic Brand Metrics (e.g., Social Media Engagement, Website Visits - Brand Terms)
Assisting in Compiling Simple Brand Activity Reports (using templates/provided tools)
Module 7: Setting Up Brand Asset Management
Organizing & Maintaining a Repository of Approved Brand Assets (Logos, Images, Templates)
Understanding Basic Usage Rules from Brand Guidelines (Clear space, minimum size)
Basics of Trademark Symbols (™, ®) - When and how they are typically used
who attends
Right For You
Participants should have no prior branding experience, but an interest in marketing and communication is beneficial.
Good organizational skills and attention to detail are important.
Basic computer literacy, including familiarity with common office software.
Access to a computer and reliable internet connection.
Requirements:
- Individuals seeking entry-level roles in marketing, communications, or branding (e.g., Brand Coordinator, Marketing Assistant, Communications Assistant).
- Administrative professionals supporting marketing or branding teams.
- Small business owners or entrepreneurs wanting to manage basic brand consistency.
- Graphic design students or recent graduates looking to understand the branding context.
- Career changers aiming to enter the marketing or branding fields.
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Brand Coordinator training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Brand Coordinator course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Brand Coordinator course assists participants in securing a job through the development of a professional profile and job prospecting.
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The P&F Experience
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class
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Virtual
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What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
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Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
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FAQs
Frequently Asked Questions
Branding is the process of creating a unique name, design, symbol, or combination thereof, that identifies and differentiates a product, service, or organization from its competitors in the minds of the target audience. It encompasses identity, perception, and experience. This course covers the foundational elements needed to support this process.
No, this course focuses on understanding branding principles and supporting brand activities, not on creating designs yourself. However, an appreciation for visual consistency is helpful.
No, this course focuses on understanding branding principles and supporting brand activities, not on creating designs yourself. However, an appreciation for visual consistency is helpful.
No, it covers fundamental branding principles applicable across both online and offline channels.
This course prepares you for entry-level support roles like Brand Coordinator, Marketing Assistant, Communications Assistant, or Social Media Assistant with a branding focus.