Advanced Digital Marketing Strategy & Planning: Mastering Data-Driven Campaigns & Growth Strategies
Brand Elements Design & Development: Crafting a Strong and Memorable Brand Identity
Brand Manager
Branding Strategy & Positioning: Eliminating the Competition
Conducting Marketing Research: Obtain Marketing Insights for Forecasting
Content Creation
Customer Insights and Analytics Course
Developing Marketing Strategies & Plans: Increasing Your Market Share
Developing Pricing Strategies: Moving from Survival to Profitability
Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness
Digital Marketing Strategy & Planning: Marketing Specialist
Digital Transformation and Innovation
Improving Service Delivery: Creating Memorable Customer Experience
Marketing Communications Strategy & Plans: Reach & Influence Target Market
Marketing Innovation and Creativity: Strategies for Breakthrough Growth
Marketing Leadership and Team Development: Building High-Performing Marketing Teams
Marketing Metrics and Data Analytics
Strategic Marketing Leadership: Driving Growth, Innovation, and Competitive Advantage
This Brand Coordinator course equips participants with foundational knowledge of branding principles and the practical skills needed to support brand activities effectively. Focus is placed on understanding brand identity, assisting with strategy setup, ensuring consistency in communications, managing basic brand assets, and performing tasks common in entry-level branding or marketing support roles.
By the end of the Brand Coordinator course, participants will be able to:
Module 1: Branding Fundamentals Setup
Module 2: Setting Up Brand Identity Understanding
Module 3: Supporting Brand Strategy Setup
Module 4: Setting Up Brand Communication Support
Module 5: Supporting Brand Experience Setup
Module 6: Setting Up Basic Brand Monitoring
Module 7: Setting Up Brand Asset Management
Module 1: Branding Fundamentals Setup
Key Terms: Brand, Brand Identity, Brand Image, Brand Equity, Target Audience
Importance of Branding for Business Success
Tangible & Intangible Brand Elements
Recognizing Different Types of Brands (Corporate, Product, Personal, etc.)
Module 2: Setting Up Brand Identity Understanding
Role of Core Identity Elements: Name, Logo, Tagline, Color Palette, Typography, Basic Brand Voice
Reviewing and Understanding Existing Brand Guidelines
Identifying Consistent vs. Inconsistent Brand Application Examples
Module 3: Supporting Brand Strategy Setup
Concept of Brand Positioning & Value Proposition
Assisting in Gathering Basic Target Audience Information
Assisting in Gathering Basic Competitor Information
Understanding the Brand's Core Message
Module 4: Setting Up Brand Communication Support
Identifying Various Brand Communication Channels (Social Media, Website, Ads, PR, Events)
Assisting in Executing Marketing Tasks According to Brand Guidelines
Helping Gather Content (Images, Text) for Brand Communications
Setting up Basic Tracking for Brand Mentions (e.g., Google Alerts)
Module 5: Supporting Brand Experience Setup
Identifying Key Customer Touchpoints (Website, Social Media, Customer Service, Packaging, etc.)
Understanding the Importance of a Consistent Brand Experience
Module 6: Setting Up Basic Brand Monitoring
Understanding Basic Brand Metrics (e.g., Social Media Engagement, Website Visits - Brand Terms)
Assisting in Compiling Simple Brand Activity Reports (using templates/provided tools)
Module 7: Setting Up Brand Asset Management
Organizing & Maintaining a Repository of Approved Brand Assets (Logos, Images, Templates)
Understanding Basic Usage Rules from Brand Guidelines (Clear space, minimum size)
Basics of Trademark Symbols (™, ®) - When and how they are typically used
Participants should have no prior branding experience, but an interest in marketing and communication is beneficial.
Good organizational skills and attention to detail are important.
Basic computer literacy, including familiarity with common office software.
Access to a computer and reliable internet connection.
Requirements:
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class
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Branding is the process of creating a unique name, design, symbol, or combination thereof, that identifies and differentiates a product, service, or organization from its competitors in the minds of the target audience. It encompasses identity, perception, and experience. This course covers the foundational elements needed to support this process.
No, this course focuses on understanding branding principles and supporting brand activities, not on creating designs yourself. However, an appreciation for visual consistency is helpful.
No, this course focuses on understanding branding principles and supporting brand activities, not on creating designs yourself. However, an appreciation for visual consistency is helpful.
No, it covers fundamental branding principles applicable across both online and offline channels.
This course prepares you for entry-level support roles like Brand Coordinator, Marketing Assistant, Communications Assistant, or Social Media Assistant with a branding focus.
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
We help you decide if this course is a good match for your career. We can also help you plan and develop a career path.
