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delivery
Classroom & Virtual
duration
5 days / 5 weeks
enrolled students
9,999
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overview
Course Overview
Our Certificate in Digital Marketing course has been designed to take you through the online marketing assets, tools, and methods. This is to help individuals and businesses improve their value proposition. It is also to help them achieve their marketing and business goals. The course is totally practical, as real-life case studies are always used to explain concepts in class. As the future gets nearer, everything and everyone is going digital. As a result of this, it is very crucial for everyone who will be in any sort of business to learn Digital Marketing. It is also one of the most valuable skills in the market today.
Learning Outcomes
By the end of the course, participants will be able to:
- Gain a comprehensive understanding of digital marketing concepts and strategies.
- Learn how to develop and implement effective digital marketing campaigns across various channels, such as search engines, social media, email, and mobile marketing.
- Understand how to use web analytics to track and measure the performance of digital marketing campaigns.
- Develop skills to create engaging and informative content that attracts and converts customers.
- Learn how to optimize your website for search engines to improve organic visibility.
- Gain insights into the latest digital marketing trends and technologies.
Curriculum
Introduction to Digital Marketing
Digital marketing Campaign planning & strategy
Search Engines
Display Advertising
Email Marketing
Social Media Marketing
Content Marketing
Analytics
Introduction to Digital Marketing
What is Digital Marketing?
Digital Marketing Vs. Traditional Marketing
Trends, Stats & Opportunities
Introduction to Digital Marketing Tools & Techniques
Digital marketing Campaign planning & strategy
Planning Online Business Strategy
Market Segmentation, Targeting
Selected Market, Product Positioning
Marketing Model & Stages
Introduction to Websites
Search Engines
Introduction to Search Engines
Search Engine Optimization
Search Engine Marketing
Display Advertising
Responsive Ads
Image Ads
Video Ads
Email Marketing
Email Marketing Basics
Email Marketing Options
Crafting Marketing Emails
Managing Email Campaigns
Measuring Results
Social Media Marketing
Social Media Basics
Social Media Sites
Setting Goals for Social Media
Getting on Social Media
Setting up Campaigns Facebook, Instagram & LinkedIn
Content Marketing
Introduction to content marketing
Content marketing – audience segmentation
Choosing content format
Writing for online audience
Promote your content
Measuring results
Analytics
What is web analytics
Tracking goals with web analytics
Web analytics and organic search
Web analytics and SEM
Breaking down data for insight
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Experienced individuals who manage digital marketing activities in diverse fields
- Working professionals seeking to change career, job or industry to digital marketing related field
- Individuals who meets the requirements and intend on starting a career in digital marketing
- Mid to senior-level executives in any sector
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
10th Mar – 14th Mar, 2025
Days:
Mon – Fri
Time:
8:30am – 3:30pm
Duration:
5 days
Weekends
Dates:
1st Feb – 1st Mar, 2025
Days:
Sat
Time:
8:30am – 3:30pm
Duration:
5 weeks
Virtual
Weekdays
Dates:
10th Mar – 14th Mar, 2025
Days:
Mon – Fri
Time:
8:30am – 3:30pm
Duration:
5 days
Weekends
Dates:
1st Feb – 1st Mar, 2025
Days:
Sat
Time:
8:30am – 3:30pm
Duration:
5 weeks
FAQs
Frequently Asked Questions
Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands and drive sales through various forms of digital media. Digital Marketing covers SEO Search Engine Optimization, PPC Pay Per Click, Social Media Marketing, Email Marketing, and Google Analytics.
There are a number of Digital Marketing job roles with very good salaries in Nigeria. Most sectors in Nigeria such as Finance, Real Estate, Manufacturing and Consulting require digital marketing experts. These digital marketing job roles cover beginners to experienced positions, they include: Digital Marketer and Social Media Manager
The Digital Marketing training in Lagos is available as a classroom, the venue of the training is 122a Obadina Street Omole Phase 1 Ikeja. The class is available on the weekends and weekdays. The course kicks off at 9 am and ends at 3 pm. Participants will be served breakfast and lunch buffet style. All training materials will be provided to all participants
Digital Marketing certifications are one of the most sought-after certifications in Nigeria, Digital Marketing certifications are listed as the top 5 certifications in 2022 for those that are looking to work in Nigeria or planning a relocation to Canada, US, UK & Australia. Some of the Digital Marketing certification you can acquire in Nigeria are: Meta BluePrint Certification, Google Ads Certification and Google Analytics Certification
Piston & Fusion Business Academy has been ranked one of the Best Digital Marketing institutes in Lagos Nigeria. We offer Hands-on Practical sessions, our Digital Marketing course introduces, digital marketing tools, strategies and templates, being of the best Digital Marketing training institute Lagos means our student comes first at all times.
