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Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing

Our Digital Marketing for Fashion Brands Course equips you with the specialized strategies and tools to promote your fashion brand effectively.

Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing

Apply Before

May 12, 2025

Next Start Date(s)

Fees

delivery

Classroom & Virtual

duration

2 days

enrolled students

9,999

Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing

overview

Course Overview

The Digital Marketing for fashion brands course has been designed for professionals who work in the fashion industry or own a fashion brand. The course will equip participants with the strategy and tools for promoting their fashion brands, increasing sales, customers and revenue. At the end of the course participants will be able to develop and implement Digital Marketing plans for Social Media, Search Engines, Email Engagement and Create their own Online Store. The course will cover review of successful fashion brands and expose participants to strategies employed by Nigerian and International brands. On completion of the course participants who meet the assessment requirements will be awarded a certification that confers the status as a professional strategist in Fashion Digital Marketing.

Learning Outcomes

By the end of the course, participants will be able to:

  • Develop an understanding of digital marketing and branding strategies used by fashion brands.
  • Learn about content creation, digital storytelling, social media strategies, and the role of influencers in fashion marketing.
  • Be able to create impactful narratives and digital content using blogs, videos, and infographics.
  • Gain knowledge of digital media methods and strategies used by fashion brands.
  • Understand how fashion brands use digital media to create brand awareness and sales.

Curriculum

Digital Marketing Strategy for Fashion Brand Marketing

Digital Marketing Planning for Fashion Brands

Digital Marketing Tools for Fashion Brands

Digital Marketing Implementation & Control

Digital Marketing Best Practices for Fashion Brands & Industry

Digital Marketing Strategy for Fashion Brand Marketing

Introduction to Digital Marketing

Marketing Mix

Segmentation, Targeting, and Positioning


Digital Marketing Planning for Fashion Brands

Digital Marketing Models for fashion industry

Integrated Marketing Communications Plan

Tactical and Media Plan


Digital Marketing Tools for Fashion Brands

Search Engine Marketing and Search Engine Optimization for the fashion industry

Email Marketing planning and campaign implementation

Display Ads with Videos, Banners, and Mobile Ads

Social Media Marketing for content marketing and paid campaigns

Analytics for campaign optimization and decision making

Online presence management (Website, Ecommerce & Landing Pages)


Digital Marketing Implementation & Control

Project brief review for your participant’s fashion

Project template review and Project kick-off

Mentor assignment and project supervision


Digital Marketing Best Practices for Fashion Brands & Industry

Case reviews

End of programme examination

who attends

Right For You

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

  • Fashion brand owners chief executive officers, founders, and other executives
  • Professionals working in the fashion industry who are responsible for marketing
  • Digital marketing expert seeking to become experts in fashion marketing
  • Individuals who aspire to get jobs in digital marketing roles

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Training

The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing training approach employs hands-on learning, which imparts the skills required for specific job roles.

Certification

The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing course identifies globally recognized certifications and then assists participants in obtaining them.

Internship & Projects

The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing course assists participants in securing a job through the development of a professional profile and job prospecting.

teaching team

Meet Your Facilitator(s)

testimonials

What Participants Said

The P&F Experience

Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

The P&F Experience Video

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Classroom

Weekdays

Dates:

19th May – 20th May, 2025

Days:

Mon & Tue

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

Virtual

Weekdays

Dates:

19th May – 20th May, 2025

Days:

Mon & Tue

Time:

8:30am – 3:30pm

Duration:

2 days

Weekends

Contact Us

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

STD

₦120,000

STD +

₦150,000

PRO

₦170,000

PRO +

₦200,000

Standard

₦120,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

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FAQs

Frequently Asked Questions

This course is specifically designed to equip professionals in the fashion industry with the knowledge and skills to effectively leverage digital marketing strategies to promote their brands, increase sales, and expand their customer base.

This course is ideal for fashion brand owners and entrepreneurs, marketing professionals in the fashion industry, social media managers for fashion brands, designers and creative professionals in the fashion space, and anyone interested in pursuing a career in fashion marketing.

This course will cover a wide range of topics related to digital marketing for fashion brands, including developing a digital marketing strategy for fashion brands, social media marketing for fashion brands (e.g., Instagram, Facebook, TikTok, Pinterest), Search Engine Optimization (SEO) for fashion brands, Pay-Per-Click (PPC) advertising for fashion brands, email marketing and building email lists, content marketing for fashion brands (e.g., blog posts, lookbooks, videos), influencer marketing and brand collaborations, e-commerce and building an online store, fashion photography and videography for digital platforms, analyzing digital marketing campaigns and measuring ROI, case studies of successful digital marketing campaigns in the fashion industry, and best practices for digital marketing in the Nigerian and international fashion markets.

By attending this course, participants can expect to develop and implement effective digital marketing strategies for their fashion brand, increase brand visibility and reach a wider audience, drive online traffic and generate more leads and sales, build a strong online presence and establish a loyal customer base, improve their understanding of the fashion industry's digital landscape, gain valuable insights into the strategies employed by successful fashion brands, develop the skills to create engaging and effective digital marketing campaigns, enhance their career prospects in the fashion industry, and earn a professional certification in Fashion Digital Marketing.