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delivery
Classroom & Virtual
duration
2 days
enrolled students
9,999
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Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness
overview
Course Overview
The Digital Marketing for fashion brands course has been designed for professionals who work in the fashion industry or own a fashion brand. The course will equip participants with the strategy and tools for promoting their fashion brands, increasing sales, customers and revenue. At the end of the course participants will be able to develop and implement Digital Marketing plans for Social Media, Search Engines, Email Engagement and Create their own Online Store. The course will cover review of successful fashion brands and expose participants to strategies employed by Nigerian and International brands. On completion of the course participants who meet the assessment requirements will be awarded a certification that confers the status as a professional strategist in Fashion Digital Marketing.
Learning Outcomes
By the end of the course, participants will be able to:
- Develop an understanding of digital marketing and branding strategies used by fashion brands.
- Learn about content creation, digital storytelling, social media strategies, and the role of influencers in fashion marketing.
- Be able to create impactful narratives and digital content using blogs, videos, and infographics.
- Gain knowledge of digital media methods and strategies used by fashion brands.
- Understand how fashion brands use digital media to create brand awareness and sales.
Curriculum
Digital Marketing Strategy for Fashion Brand Marketing
Digital Marketing Planning for Fashion Brands
Digital Marketing Tools for Fashion Brands
Digital Marketing Implementation & Control
Digital Marketing Best Practices for Fashion Brands & Industry
Digital Marketing Strategy for Fashion Brand Marketing
Introduction to Digital Marketing
Marketing Mix
Segmentation, Targeting, and Positioning
Digital Marketing Planning for Fashion Brands
Digital Marketing Models for fashion industry
Integrated Marketing Communications Plan
Tactical and Media Plan
Digital Marketing Tools for Fashion Brands
Search Engine Marketing and Search Engine Optimization for the fashion industry
Email Marketing planning and campaign implementation
Display Ads with Videos, Banners, and Mobile Ads
Social Media Marketing for content marketing and paid campaigns
Analytics for campaign optimization and decision making
Online presence management (Website, Ecommerce & Landing Pages)
Digital Marketing Implementation & Control
Project brief review for your participant’s fashion
Project template review and Project kick-off
Mentor assignment and project supervision
Digital Marketing Best Practices for Fashion Brands & Industry
Case reviews
End of programme examination
who attends
Right For You
Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Fashion brand owners chief executive officers, founders, and other executives
- Professionals working in the fashion industry who are responsible for marketing
- Digital marketing expert seeking to become experts in fashion marketing
- Individuals who aspire to get jobs in digital marketing roles
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing training approach employs hands-on learning, which imparts the skills required for specific job roles.
Certification
The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing course identifies globally recognized certifications and then assists participants in obtaining them.
Internship & Projects
The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Digital Marketing for Fashion Brands: Strategy & Planning for Fashion Marketing course assists participants in securing a job through the development of a professional profile and job prospecting.
teaching team
Meet Your Facilitator(s)
course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
19th May – 20th May, 2025
Days:
Mon & Tue
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
19th May – 20th May, 2025
Days:
Mon & Tue
Time:
8:30am – 3:30pm
Duration:
2 days
Weekends
Contact Us
FAQs
Frequently Asked Questions
This course is specifically designed to equip professionals in the fashion industry with the knowledge and skills to effectively leverage digital marketing strategies to promote their brands, increase sales, and expand their customer base.
This course is ideal for fashion brand owners and entrepreneurs, marketing professionals in the fashion industry, social media managers for fashion brands, designers and creative professionals in the fashion space, and anyone interested in pursuing a career in fashion marketing.
This course will cover a wide range of topics related to digital marketing for fashion brands, including developing a digital marketing strategy for fashion brands, social media marketing for fashion brands (e.g., Instagram, Facebook, TikTok, Pinterest), Search Engine Optimization (SEO) for fashion brands, Pay-Per-Click (PPC) advertising for fashion brands, email marketing and building email lists, content marketing for fashion brands (e.g., blog posts, lookbooks, videos), influencer marketing and brand collaborations, e-commerce and building an online store, fashion photography and videography for digital platforms, analyzing digital marketing campaigns and measuring ROI, case studies of successful digital marketing campaigns in the fashion industry, and best practices for digital marketing in the Nigerian and international fashion markets.
By attending this course, participants can expect to develop and implement effective digital marketing strategies for their fashion brand, increase brand visibility and reach a wider audience, drive online traffic and generate more leads and sales, build a strong online presence and establish a loyal customer base, improve their understanding of the fashion industry's digital landscape, gain valuable insights into the strategies employed by successful fashion brands, develop the skills to create engaging and effective digital marketing campaigns, enhance their career prospects in the fashion industry, and earn a professional certification in Fashion Digital Marketing.
