delivery
Classroom & Virtual
duration
3 days
enrolled students
9,999
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overview
Course Overview
Marketing is constantly evolving, and businesses must innovate to stay ahead. This course explores cutting-edge marketing strategies, creative problem-solving techniques, and breakthrough ideas that drive engagement and business growth. Participants will learn how to leverage creativity, consumer insights, and emerging trends to develop innovative marketing campaigns that stand out in competitive markets.
Learning Outcomes
By the end of the course, participants will be able to:
- Understand the role of creativity in modern marketing strategies
- Develop innovative marketing campaigns that drive engagement and sales
- Use storytelling, brand positioning, and emotional triggers effectively
- Leverage emerging trends and technologies to gain a competitive edge
- Apply design thinking and creative problem-solving techniques
- Implement experiential and viral marketing strategies
- Measure the effectiveness of creative marketing efforts
Curriculum
Introduction to Marketing Innovation
Creative Thinking & Problem-Solving in Marketing
Brand Storytelling and Emotional Connection
Experiential and Viral Marketing
Leveraging Technology for Marketing Innovation
Measuring the Impact of Creative Campaigns
Introduction to Marketing Innovation
The importance of creativity in marketing
How innovation shapes consumer behavior
Case studies of successful marketing innovations
Creative Thinking & Problem-Solving in Marketing
Design thinking for marketers
Brainstorming techniques for innovative ideas
Overcoming creative roadblocks
Brand Storytelling and Emotional Connection
Crafting compelling brand narratives
Using emotional triggers in advertising
Visual storytelling and content marketing
Experiential and Viral Marketing
Creating immersive brand experiences
How to make content go viral
User-generated content and community engagement
Leveraging Technology for Marketing Innovation
The role of AI, AR, and VR in marketing
Personalization and data-driven creativity
Interactive and gamified marketing campaigns
Measuring the Impact of Creative Campaigns
Key performance indicators for innovative marketing
Customer engagement metrics and feedback analysis
Refining strategies based on data insights
who attends
Right For You
Participants enrolling for this programme will be required to have a basic understanding of marketing concepts. No prior creative experience is required. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
- Marketing professionals looking to enhance their creativity and innovation skills
- Business owners and entrepreneurs aiming to develop unique marketing strategies
- Brand managers and creative directors seeking fresh campaign ideas
- Advertising and digital marketing specialists
- Product managers and business strategists focused on market disruption
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.
Key Program Features
Training
The Marketing Innovation and Creativity: Strategies for Breakthrough Growth training approach employs hands-on learning, which imparts the skills required for specific job roles.
Internship & Projects
The Marketing Innovation and Creativity: Strategies for Breakthrough Growth course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.
Career Development
The Marketing Innovation and Creativity: Strategies for Breakthrough Growth course assists participants in securing a job through the development of a professional profile and job prospecting
teaching team
Meet Your Facilitator(s)
testimonials
What Participants Said
The P&F Experience
Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

course schedule
The Schedule For This Course
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
2nd Jul – 4th Jul, 2025
Days:
Wed, Thu & Fri
Time:
8:30am – 3:30pm
Duration:
3 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
2nd Jul – 4th Jul, 2025
Days:
Wed, Thu & Fri
Time:
8:30am – 3:30pm
Duration:
3 days
Weekends
Contact Us
fees
What It Will Cost
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
₦210,000
₦260,000
₦300,000
₦350,000
Standard
₦210,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
-
Perks
-
-
Additional Services
-
-
₦210,000
₦260,000
₦300,000
₦350,000
Standard Plus
₦260,000
Virtual Only
Course Materials
Certificate
Manual, Cases & Templates
Mentorship
3 Months
Refreshment
-
Perks
-
-
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
₦210,000
₦260,000
₦300,000
₦350,000
Professional
₦300,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Mentorship
-
Refreshment
Teabreak & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
-
-
₦210,000
₦260,000
₦300,000
₦350,000
Professional Plus
₦350,000
Classroom & Virtual
Course Materials
Print & PDF
Certificate
Manual, Cases & Templates
Print & PDF
Mentorship
3 Months
Refreshment
Tea Break & Lunch
Perks
Souvenir
Notepad & Pen
Additional Services
CV & LinkedIn Profile Development
Exam Application (Only for Certification courses)
apply now
Ready to Join the Course?
This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.
How to Apply:
- Check the website to select a course of choice and fee.
- Pay the registration fee and tuition to P&F account domiciled at First Bank
- DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
- Send your name, phone no, email, training location, amount paid & proof of payment to fees@pistonandfusion.org
- Complete the enrollment form ONLY AFTER PAYMENT
- CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.
Reserve a slot
FAQs
Frequently Asked Questions
Marketing Innovation and Creativity involve using new ideas, strategies, and technologies to develop unique and effective marketing campaigns that captivate audiences and drive business growth
It helps brands differentiate themselves, connect emotionally with customers, and adapt to changing consumer preferences and industry trends
The course covers design thinking, storytelling, content marketing, digital engagement strategies, AI-driven creativity, and experiential marketing approaches.
This course is ideal for marketing professionals, business owners, brand managers, content creators, and anyone looking to enhance their creative marketing skills