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Marketing Innovation and Creativity: Strategies for Breakthrough Growth

Unlock new ideas, inspire creativity, and drive innovation with our Marketing Innovation and Creativity course

Marketing Innovation and Creativity: Strategies for Breakthrough Growth

Apply Before

June 25, 2025

Next Start Date(s)

Fees

delivery

Classroom & Virtual

duration

3 days

enrolled students

9,999

Marketing Innovation and Creativity: Strategies for Breakthrough Growth

overview

Course Overview

Marketing is constantly evolving, and businesses must innovate to stay ahead. This course explores cutting-edge marketing strategies, creative problem-solving techniques, and breakthrough ideas that drive engagement and business growth. Participants will learn how to leverage creativity, consumer insights, and emerging trends to develop innovative marketing campaigns that stand out in competitive markets.

Learning Outcomes

By the end of the course, participants will be able to:

  • Understand the role of creativity in modern marketing strategies
  • Develop innovative marketing campaigns that drive engagement and sales
  • Use storytelling, brand positioning, and emotional triggers effectively
  • Leverage emerging trends and technologies to gain a competitive edge
  • Apply design thinking and creative problem-solving techniques
  • Implement experiential and viral marketing strategies
  • Measure the effectiveness of creative marketing efforts

Curriculum

Introduction to Marketing Innovation

Creative Thinking & Problem-Solving in Marketing

Brand Storytelling and Emotional Connection

Experiential and Viral Marketing

Leveraging Technology for Marketing Innovation

Measuring the Impact of Creative Campaigns

Introduction to Marketing Innovation

The importance of creativity in marketing

How innovation shapes consumer behavior

Case studies of successful marketing innovations

Creative Thinking & Problem-Solving in Marketing

Design thinking for marketers

Brainstorming techniques for innovative ideas

Overcoming creative roadblocks

Brand Storytelling and Emotional Connection

Crafting compelling brand narratives

Using emotional triggers in advertising

Visual storytelling and content marketing

Experiential and Viral Marketing

Creating immersive brand experiences

How to make content go viral

User-generated content and community engagement

Leveraging Technology for Marketing Innovation

The role of AI, AR, and VR in marketing

Personalization and data-driven creativity

Interactive and gamified marketing campaigns

Measuring the Impact of Creative Campaigns

Key performance indicators for innovative marketing

Customer engagement metrics and feedback analysis

Refining strategies based on data insights

who attends

Right For You

Participants enrolling for this programme will be required to have a basic understanding of marketing concepts. No prior creative experience is required. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

  • Marketing professionals looking to enhance their creativity and innovation skills
  • Business owners and entrepreneurs aiming to develop unique marketing strategies
  • Brand managers and creative directors seeking fresh campaign ideas
  • Advertising and digital marketing specialists
  • Product managers and business strategists focused on market disruption

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.

Key Program Features

Training

The Marketing Innovation and Creativity: Strategies for Breakthrough Growth training approach employs hands-on learning, which imparts the skills required for specific job roles.

Internship & Projects

The Marketing Innovation and Creativity: Strategies for Breakthrough Growth course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

The Marketing Innovation and Creativity: Strategies for Breakthrough Growth course assists participants in securing a job through the development of a professional profile and job prospecting

teaching team

Meet Your Facilitator(s)

testimonials

What Participants Said

The P&F Experience

Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

The P&F Experience Video

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Classroom

Weekdays

Dates:

2nd Jul – 4th Jul, 2025

Days:

Wed, Thu & Fri

Time:

8:30am – 3:30pm

Duration:

3 days

Weekends

Contact Us

Virtual

Weekdays

Dates:

2nd Jul – 4th Jul, 2025

Days:

Wed, Thu & Fri

Time:

8:30am – 3:30pm

Duration:

3 days

Weekends

Contact Us

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

STD

₦210,000

STD +

₦260,000

PRO

₦300,000

PRO +

₦350,000

Standard

₦210,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

Reserve a slot

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FAQs

Frequently Asked Questions

Marketing Innovation and Creativity involve using new ideas, strategies, and technologies to develop unique and effective marketing campaigns that captivate audiences and drive business growth

It helps brands differentiate themselves, connect emotionally with customers, and adapt to changing consumer preferences and industry trends

The course covers design thinking, storytelling, content marketing, digital engagement strategies, AI-driven creativity, and experiential marketing approaches.

This course is ideal for marketing professionals, business owners, brand managers, content creators, and anyone looking to enhance their creative marketing skills