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Strategic Marketing Leadership: Driving Growth, Innovation, and Competitive Advantage

Lead with strategy, inspire innovation, and drive business growth with our Strategic Marketing Leadership course.

Strategic Marketing Leadership: Driving Growth, Innovation, and Competitive Advantage

Apply Before

April 7, 2025

Next Start Date(s)

Fees

delivery

Classroom & Virtual

duration

3 days

enrolled students

9,999

Strategic Marketing Leadership: Driving Growth, Innovation, and Competitive Advantage

overview

Course Overview

In today’s fast-changing business environment, marketing leaders must be strategic thinkers who drive innovation, competitive advantage, and business growth. This course equips participants with the skills and knowledge to lead marketing teams, develop data-driven strategies, and navigate the complexities of modern markets. Attendees will learn how to align marketing initiatives with corporate strategy, leverage digital transformation, and optimize performance through leadership excellence.

Learning Outcomes

By the end of the course, participants will be able to:

  • Develop and implement strategic marketing plans aligned with business goals
  • Lead marketing teams effectively in a dynamic and competitive landscape
  • Leverage data analytics for strategic decision-making
  • Drive digital transformation and innovation in marketing
  • Optimize brand positioning and market differentiation
  • Enhance customer engagement and retention strategies
  • Measure marketing performance and ROI to maximize impact

Curriculum

The Role of Strategic Leadership in Marketing

Developing a Strategic Marketing Plan

Data-Driven Marketing Strategy

Innovation and Digital Transformation in Marketing

Brand Leadership and Competitive Advantage

Leading and Managing High-Performing Marketing Teams

The Role of Strategic Leadership in Marketing

Understanding the strategic function of marketing leadership

Leadership styles and their impact on marketing performance

Building a vision-driven marketing organization


Developing a Strategic Marketing Plan

Setting strategic marketing goals and objectives

Competitive analysis and market positioning

Integrated marketing communication strategies


Data-Driven Marketing Strategy

Using data and analytics to drive strategic decisions

Customer insights, segmentation, and predictive analytics

Marketing performance measurement and optimization


Innovation and Digital Transformation in Marketing

Leveraging emerging technologies for marketing success

Digital disruption and adapting to new trends

AI, automation, and personalization in marketing leadership


Brand Leadership and Competitive Advantage

Developing strong brand equity and differentiation

Customer experience strategies for brand loyalty

Crisis management and reputation leadership


Leading and Managing High-Performing Marketing Teams

Organizational culture and team dynamics in marketing

Effective communication and stakeholder management

Change management and leadership in evolving markets

who attends

Right For You

Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

  • Senior marketing executives and directors
  • Business leaders responsible for marketing strategy
  • Entrepreneurs and business owners looking to strengthen their market position
  • Mid-level marketing professionals aspiring to leadership roles
  • Professionals in branding, advertising, and business development

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor

Key Program Features

Training

The Strategic Marketing Leadership training approach employs hands-on learning, which imparts the skills required for specific job roles.

Internship & Projects

The Strategic Marketing Leadership course provides up to 4 months of internship while working on real work projects, which adds expertise and verifiable work references in the resident country.

Career Development

The Strategic Marketing Leadership course assists participants in securing a job through the development of a professional profile and job prospecting.

teaching team

Meet Your Facilitator(s)

testimonials

What Participants Said

The P&F Experience

Piston & Fusion Business Academy empowers individuals and businesses to achieve their professional goals through a variety of innovative courses, programs, and career services.

The P&F Experience Video

course schedule

The Schedule For This Course

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

Classroom

Weekdays

Dates:

14th Apr – 16th Apr, 2025

Days:

Mon – Wed

Time:

8:30am – 3:30pm

Duration:

3 days

Weekends

Contact Us

Virtual

Weekdays

Dates:

14th Apr – 16th Apr, 2025

Days:

Mon – Wed

Time:

8:30am – 3:30pm

Duration:

3 days

Weekends

Contact Us

fees

What It Will Cost

Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.

STD

₦260,000

STD +

₦320,000

PRO

₦380,000

PRO +

₦440,000

Standard

₦260,000

Virtual Only

Course Materials

PDF

Certificate

PDF

Manual, Cases & Templates

PDF

Mentorship

-

Refreshment

-

Perks

-

-

Additional Services

-

-

apply now

Ready to Join the Course?

This programme is designed for executives tasked with igniting innovation within their organisations, or who seek to create innovative solutions to a major challenge.

How to Apply:

  • Check the website to select a course of choice and fee.
  • Pay the registration fee and tuition to P&F account domiciled at First Bank
  • DETAILS Account Name: Piston & Fusion Ltd Account Number: 2015242578 Bank: First Bank of Nigeria
  • Complete the enrollment form ONLY AFTER PAYMENT
  • CASH PAYMENTS ARE NOT ALLOWED, ALL PAYMENTS MUST BE MADE TO THE COMPANY’S ACCOUNT.

Reserve a slot

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FAQs

Frequently Asked Questions

It is the ability to develop, execute, and manage marketing strategies that align with business objectives, drive growth, and create a competitive advantage.


Effective leadership ensures that marketing efforts are aligned with business goals, leveraging data, innovation, and team collaboration for maximum impact.


The course covers strategic planning, leadership development, digital transformation, data-driven marketing, competitive analysis, and performance measurement.


This course is ideal for senior marketing executives, business leaders, entrepreneurs, and professionals aspiring to lead marketing teams and strategic initiatives.