delivery
Classroom & Virtual
duration
3 days
enrolled students
9,999
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overview
Course Overview
In today’s fast-changing business environment, marketing leaders must be strategic thinkers who drive innovation, competitive advantage, and business growth. This course equips participants with the skills and knowledge to lead marketing teams, develop data-driven strategies, and navigate the complexities of modern markets. Attendees will learn how to align marketing initiatives with corporate strategy, leverage digital transformation, and optimize performance through leadership excellence.
Learning Outcomes
By the end of the course, participants will be able to:
- Develop and implement strategic marketing plans aligned with business goals
- Lead marketing teams effectively in a dynamic and competitive landscape
- Leverage data analytics for strategic decision-making
- Drive digital transformation and innovation in marketing
- Optimize brand positioning and market differentiation
- Enhance customer engagement and retention strategies
- Measure marketing performance and ROI to maximize impact
Curriculum
The Role of Strategic Leadership in Marketing
Developing a Strategic Marketing Plan
Data-Driven Marketing Strategy
Innovation and Digital Transformation in Marketing
Brand Leadership and Competitive Advantage
Leading and Managing High-Performing Marketing Teams
The Role of Strategic Leadership in Marketing
Understanding the strategic function of marketing leadership
Leadership styles and their impact on marketing performance
Building a vision-driven marketing organization
Developing a Strategic Marketing Plan
Setting strategic marketing goals and objectives
Competitive analysis and market positioning
Integrated marketing communication strategies
Data-Driven Marketing Strategy
Using data and analytics to drive strategic decisions
Customer insights, segmentation, and predictive analytics
Marketing performance measurement and optimization
Innovation and Digital Transformation in Marketing
Leveraging emerging technologies for marketing success
Digital disruption and adapting to new trends
AI, automation, and personalization in marketing leadership
Brand Leadership and Competitive Advantage
Developing strong brand equity and differentiation
Customer experience strategies for brand loyalty
Crisis management and reputation leadership
Leading and Managing High-Performing Marketing Teams
Organizational culture and team dynamics in marketing
Effective communication and stakeholder management
Change management and leadership in evolving markets
who attends
Right For You
Participants enrolling for this programme will be required to have a minimum of 3 years’ professional experience. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.
Requirements:
- Senior marketing executives and directors
- Business leaders responsible for marketing strategy
- Entrepreneurs and business owners looking to strengthen their market position
- Mid-level marketing professionals aspiring to leadership roles
- Professionals in branding, advertising, and business development
Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor
Why is Piston & Fusion ranked the best training institute in Nigeria?
Training
Internship & Projects
Career Development
teaching team
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course schedule
Piston and Fusion offer the Course as Classroom in Lagos and Virtual Online Class in other states in Nigeria. See dates and fees for classroom and virtual online class.
Classroom
Weekdays
Dates:
4th Aug – 6th Aug, 2025
Days:
Mon – Wed
Time:
8:30am – 3:30pm
Duration:
3 days
Weekends
Contact Us
Virtual
Weekdays
Dates:
4th Aug – 6th Aug, 2025
Days:
Mon – Wed
Time:
8:30am – 3:30pm
Duration:
3 days
Weekends
Contact Us
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FAQs
Frequently Asked Questions
It is the ability to develop, execute, and manage marketing strategies that align with business objectives, drive growth, and create a competitive advantage.
Effective leadership ensures that marketing efforts are aligned with business goals, leveraging data, innovation, and team collaboration for maximum impact.
The course covers strategic planning, leadership development, digital transformation, data-driven marketing, competitive analysis, and performance measurement.
This course is ideal for senior marketing executives, business leaders, entrepreneurs, and professionals aspiring to lead marketing teams and strategic initiatives.
